OUTFRONT Media (NYSE:OUT), one of the largest and most-trusted IRL media companies in the U.S., today announced an exclusive multi-year partnership with AdQuick, Inc., a leading platform for out-of-home (OOH) advertising planning, buying, and measurement. The partnership provides that AdQuick will license its OOH sales cloud product to OUTFRONT for an initial three-year period, including an exclusivity period, and OUTFRONT will invest up to $20.0 million in AdQuick, at agreed milestones. The collaboration brings together OUTFRONT's premium national footprint and AdQuick's technology platform to accelerate innovation and performance across IRL media.

The partnership will deliver a more streamlined, end-to-end workflow for planning, executing, and measuring campaigns. The integration will unify data-driven planning and inventory workflows across roadside, transit, and digital out-of-home, helping advertisers and agencies move from plan to launch faster while improving transparency and reporting.

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