Cross-platform collaboration will bring exclusive, personalized features such as "Bet Your Bracket" to DraftKings Sportsbook

DraftKings Inc. (NASDAQ:DKNG) ("DraftKings" or the "Company") and ESPN today unveiled details at the MIT Sloan Sports Analytics Conference for account linking between DraftKings' No. 1-rated Sportsbook and ESPN. Customers will be able to unlock a more personalized and streamlined experience by linking their accounts, along with access to exclusive features such as the new "Bet Your Bracket" offering. Account linking is launching ahead of the March Madness men's and women's tournaments, which most recently drew its highest viewership in over 30 years. Fans who link their accounts will receive one free month of ESPN Unlimited.

MIT Sloan Sports Analytics Conference Power Players: ESPN and DraftKings Reshape Sports Betting for the Fan with Stephen A. Smith, Jason Robins, Burke Magnus, and Kevin Negandhi. Photo Credit: Jeff Pinette for MIT Sloan Sports Analytics Conference

Once live, DraftKings customers can open their Sportsbook app and navigate to the Bet Your Bracket tab to link their ESPN account. After linking, fans who created a bracket in ESPN's No. 1 college basketball bracket game, ESPN Tournament Challenge, will automatically gain access to a personalized betting experience. Features include wagers aligned with their bracket picks, along with tailored suggestions and additional ways to engage throughout the tournament.