16 analysts have expressed a variety of opinions on eBay (NASDAQ:EBAY) over the past quarter, offering a diverse set of opinions from bullish to bearish.
The table below summarizes their recent ratings, showcasing the evolving sentiments within the past 30 days and comparing them to the preceding months.
| Bullish | Somewhat Bullish | Indifferent | Somewhat Bearish | Bearish | |
|---|---|---|---|---|---|
| Total Ratings | 3 | 4 | 9 | 0 | 0 |
| Last 30D | 1 | 0 | 0 | 0 | 0 |
| 1M Ago | 2 | 2 | 8 | 0 | 0 |
| 2M Ago | 0 | 2 | 1 | 0 | 0 |
| 3M Ago | 0 | 0 | 0 | 0 | 0 |
Analysts' evaluations of 12-month price targets offer additional insights, showcasing an average target of $103.44, with a high estimate of $122.00 and a low estimate of $90.00. Observing a 3.18% increase, the current average has risen from the previous average price target of $100.25.
Exploring Analyst Ratings: An In-Depth Overview
In examining recent analyst actions, we gain insights into how financial experts perceive eBay. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
| Analyst | Analyst Firm | Action Taken | Rating | Current Price Target | Prior Price Target |
|---|---|---|---|---|---|
| Ronald Josey | Citigroup | Raises | Buy | $114.00 | $107.00 |
| Scott Devitt | Wedbush | Raises | Neutral | $100.00 | $95.00 |
| Stephen Ju | UBS | Raises | Neutral | $96.00 | $93.00 |
| Daniel Kurnos | Benchmark | Raises | Buy | $115.00 | $110.00 |
| Youssef Squali | Truist Securities | Raises | Hold | $94.00 | $92.00 |
| Thomas Champion | Piper Sandler | Raises | Overweight | $105.00 | $98.00 |
| Ross Sandler | Barclays | Lowers | Overweight | $104.00 | $105.00 |
| Ken Gawrelski | Wells Fargo | Raises | Equal-Weight | $101.00 | $98.00 |
| Mark Mahaney | Evercore ISI Group | Raises | In-Line | $94.00 | $93.00 |
| Deepak Mathivanan | Cantor Fitzgerald | Maintains | Neutral | $90.00 | $90.00 |
| Justin Post | B of A Securities | Raises | Neutral | $102.00 | $100.00 |
| Bernie McTernan | Needham | Raises | Buy | $122.00 | $115.00 |
| Stephen Ju | UBS | Lowers | Neutral | $93.00 | $95.00 |
| Andrew Boone | Citizens | Maintains | Market Outperform | $115.00 | $115.00 |
| Nathan Feather | Morgan Stanley | Raises | Overweight | $112.00 | $102.00 |
| Ken Gawrelski | Wells Fargo | Raises | Equal-Weight | $98.00 | $96.00 |
Key Insights:
- Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to eBay. This information offers a snapshot of how analysts perceive the current state of the company.
- Rating: Unveiling insights, analysts deliver qualitative insights into stock performance, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of eBay compared to the broader market.
- Price Targets: Understanding forecasts, analysts offer estimates for eBay's future value. Examining the current and prior targets provides insight into analysts' changing expectations.
For valuable insights into eBay's market performance, consider these analyst evaluations alongside crucial financial indicators. Stay well-informed and make prudent decisions using our Ratings Table.
Stay up to date on eBay analyst ratings.
All You Need to Know About eBay
EBay operates one of the largest e-commerce marketplaces in the world, with $79.6 billion in 2025 gross merchandise volume, rendering the firm a top 10 global e-commerce company. It generates sales from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting about 135 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2025. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.
eBay: A Financial Overview
Market Capitalization Analysis: Falling below industry benchmarks, the company's market capitalization reflects a reduced size compared to peers. This positioning may be influenced by factors such as growth expectations or operational capacity.
Positive Revenue Trend: Examining eBay's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 14.97% as of 31 December, 2025, showcasing a substantial increase in top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Consumer Discretionary sector.
Net Margin: eBay's net margin is impressive, surpassing industry averages. With a net margin of 17.81%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 11.31%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): eBay's ROA excels beyond industry benchmarks, reaching 2.98%. This signifies efficient management of assets and strong financial health.
Debt Management: The company faces challenges in debt management with a debt-to-equity ratio higher than the industry average. With a ratio of 1.56, caution is advised due to increased financial risk.
Analyst Ratings: Simplified
Benzinga tracks 150 analyst firms and reports on their stock expectations. Analysts typically arrive at their conclusions by predicting how much money a company will make in the future, usually the upcoming five years, and how risky or predictable that company's revenue streams are.
Analysts attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish their ratings on stocks. Analysts typically rate each stock once per quarter or whenever the company has a major update.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
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