Brown-Forman Corporation (NYSE:BFA, BFB))) today announced the election of Jim Peters as its new Executive Vice President and Chief Financial Officer (CFO), effective March 31, 2026. As CFO, Peters will join the senior executive team and report to President and CEO Lawson Whiting.

 

Brown-Forman Corporation announced the election of Jim Peters as its new Executive Vice President and Chief Financial Officer, effective March 31, 2026.

Peters joins Brown-Forman following a distinguished career at Whirlpool Corporation, where he most recently led enterprise transformation initiatives as Executive Vice President. He succeeds Leanne Cunningham, who will retire effective May 1, 2026.