The Kraft Heinz Company (NASDAQ: KHC) and the National Football League today announced a five-year global strategic partnership, uniting one of the world's most beloved food portfolios with the most-watched sports league in the United States.

As the NFL's first-ever global condiment partner, Kraft Heinz will bring its iconic portfolio of household brands to millions of fans across the globe. The partnership will unlock premium stadium and gameday visibility, integrated co-branded marketing and limited-edition packaging and immersive retail activations designed to connect with millions of sports fans around the world.