Ibotta Performance Network now spans the industry's leading third-party grocery delivery providers, further solidifying its position as North America's definitive platform for CPG promotions

Ibotta, Inc. (NYSE:IBTA), the performance marketing platform for promotions, today announced a partnership with Uber Technologies, Inc. (NYSE:UBER) to deliver Ibotta-powered digital promotions across Uber's grocery and retail ecosystem in the United States. This partnership strengthens the Ibotta Performance Network's existing marketplace presence and gives CPG brands a direct path to shoppers at the final stage of the funnel — the point of purchase. The announcement marks the first time Uber has entered into a multi-year exclusive agreement with a national digital promotions provider and further establishes Ibotta's unrivaled footprint across the third-party grocery delivery landscape.