• New value-added service brings subscription switching, cancellation, alerts, and insights into one seamless, in-app experience
  • As global subscriptions approach 12 billion by 20301, consumers demand greater transparency and financial control
  • Collaboration with providers like Pinwheel expands the reach of Visa's Digital Issuer Solutions, which helps issuers deliver modern digital experiences for cardholders

Visa (NYSE:V), a global leader in digital payments, today unveiled an Enhanced Subscription Manager solution, a new value‑added service within its Digital Issuer Solutions business. As the number of subscriptions worldwide is projected to reach 12 billion by 2030, consumers are seeking simple, transparent ways to track and manage recurring charges. In support of this, Visa is collaborating with Pinwheel, a leading provider of in‑app bill management capabilities.

Enhanced Subscription Manager helps issuers respond to consumer demand by offering a consolidated, easy-to-integrate solution that elevates the user experience. Issuers can give cardholders greater subscription visibility, easy payment switching methods and cancellation capabilities, all without leaving their banking app. This helps reduce unwanted charges by giving consumers greater confidence and control over recurring subscription payments. Issuers can help strengthen engagement, improve retention, and reduce disputes and chargebacks tied to recurring payments.