Netflix Inc. (NASDAQ:NFLX) is again raising prices across all its streaming plans. The company announced Thursday that monthly rates will climb by at least $1, citing expanding investments in original programming and live events.
- NFLX stock is moving. See the chart and pice action here.
Netflix’s New Pricing
The ad-supported plan now costs $8.99, up from $7.99, while the standard plan jumps to $19.99 and the premium tier rises to $26.99.
Fees for "extra member" add-ons have also increased — $6.99 per additional user on ad-supported plans (previously $5.99) and $9.99 for ad-free accounts (up from $8.99).
Content Spending Grows
Netflix justified the price hike by pointing to its growing slate of content and new ventures such as live shows and video podcasts.
The streamer plans to pour $20 billion into programming this year, roughly $2 billion more than in 2025, as it aims to boost both subscribers and ad revenue.
The company previously forecast 2026 revenue between $50.7 billion and $51.7 billion, noting that higher membership fees and a near-doubling of ad income would drive growth.
The move follows similar hikes by other major streamers seeking to balance rising content costs with profitability pressures.
NFLX Price Action
Netflix shares are up 0.38% at $93.67 in after-hours trading on Thursday, following a 1.13% climb during the regular session, according to Benzinga Pro.
The stock is trading 24.9% above its 52-week low and Thursday’s trading ranged from a low of $91.01 to a high of $95.86.
Investors can gain exposure to NetFlix through ETFs like iShares Core S&P 500 ETF (NYSE:IVV), Invesco QQQ Trust (NASDAQ:QQQ), and SPDR S&P 500 ETF Trust (NYSE:SPY), according to Polygon data.
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