Aurora Mobile (NASDAQ:JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services, today announced that it has entered a partnership with Soochow Securities Co., Ltd. ("Soochow Securities"). Through this partnership, Soochow Securities has adopted Aurora Mobile's intelligent push notification solution, JPush.
The rapid advancement of financial technology is driving profound change in the securities industry, impacting both client service models and internal operations. As part of its digital transformation strategy, Soochow Securities is developing an intelligent mobile platform centered on its "Dongwu Xiucai" app. The platform is designed to provide more efficient, convenient, and secure financial services to employees and clients.
By integrating JPush, Soochow Securities has strengthened the "Dongwu Xiucai" app's information delivery capabilities. JPush enables seamless connectivity across Android, iOS, HarmonyOS, and major native instant app platforms. This ensures that critical business notifications, market alerts, and compliance announcements are delivered quickly and precisely. Key information is delivered consistently and in real time, whether employees are using internal devices or clients are accessing the platform through various smartphone brands.
Additionally, JPush seamlessly integrates Aurora Mobile's proprietary channels with system-level channels such as FCM, APNs, and those from major device manufacturers including Huawei, Xiaomi, OPPO, and Vivo. By combining full-channel integration with intelligent routing optimization and background keep-alive technologies, JPush effectively overcomes device-level restrictions. This ensures stable, reliable, and real-time delivery of high-priority messages, such as transaction confirmations, risk alerts, and settlement instructions, even in complex network environments.
Furthermore, leveraging JPush's robust tagging and user profiling capabilities, the "Dongwu Xiucai" app can flexibly define user segments based on employee roles, client risk profiles, and areas of interest, enabling highly personalized communication. For instance, research can be sent to clients based on their investment preferences, and risk alerts can be sent to the appropriate risk management personnel, significantly improving the relevance and efficiency of information delivery.
Notably, JPush has passed the SDK security compliance evaluation conducted by the China Academy of Information and Communications Technology (CAICT) and has been integrated into the national SDK management service platform. Its data transmission, storage, and processing comply with the stringent security requirements of the financial sector, providing strong protection for sensitive client information and core business data while supporting the regulatory compliance needs of financial institutions.
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