Streaming giant Netflix Inc (NASDAQ:NFLX) is the latest company in the sector to announce a price increase for their consumers, as streaming companies battle to land sports rights, live content and spend aggressively on original content.

With the price increase, here's a look at how much consumers will now need to pay for all major streaming platforms.

Streaming Costs By Company

Netflix's price increase adds to recent pricing changes from companies like The Walt Disney Company (NYSE:DIS), Apple Inc (NASDAQ:AAPL) and Warner Bros. Discovery (NASDAQ:WBD).

The price increase also comes ahead of the merger between Warner Bros. Discovery and Paramount Skydance (NASDAQ:PSKY), which could lead to changes to their streaming plans and prices.

Here are the current monthly plan costs for the major streaming platforms in the United States for TV and movies, based on Netflix’s recent price changes.

  • Netflix with ads: $8.99
  • Netflix without ads: $19.99
  • AppleTV+: $12.99 (without ads, only plan offered)
  • Paramount+ with ads: $8.99
  • Paramount+ without ads: $13.99
  • HBO Max with ads: $10.99
  • HBO Max without ads: $18.49
  • Disney+ with ads: $11.99
  • Disney+ without ads: $18.99
  • Hulu with ads: $11.99
  • Hulu without ads: $18.99
  • Peacock with ads: $7.99
  • Peacock without ads: $10.99
  • Prime Video with ads: $8.99
  • Prime Video without ads: $13.98

Add the plans together and consumers pay $82.92 per month for the eight platforms with ads and pay $128.41 per month for the eight platforms without ads.

That's a difference of $45.49 per month, or 54.9% more to have the luxury of not watching ads.

Keep in mind that this is only the streaming platforms from Netflix, Apple, Paramount Skydance, Warner Bros., Disney, Comcast Corporation (NASDAQ:CMCSA) and Amazon.com Inc (NASDAQ:AMZN), respectively.

Some of these plans can be bundled together or are offered with discounts by paying annually instead of monthly. The costs above are based on each platform individually and the monthly plan cost.

Will Consumers Pay Up?

With rising costs for consumers, the big question is whether customers will keep their existing streaming plans, cut out the ones they watch the least, or trade down from ad-free plans to ad-supported versions.

With the rising costs of securing live sports rights and original content, price increases are likely here to stay and will continue to rise. The ad-supported plans are newer models for some of the streaming companies and can be more profitable per user.

Benzinga shared the results of a Deloitte report last year, which found that the average consumer spent $69 per month on streaming, with an average of four streaming platforms each month. In that survey, 47% of consumers said they paid too much for their streaming platforms.

More than half of the consumers said they would cancel their service if their favorite streamer raised prices by $5 per month. This may explain why many streaming plans raise their prices by $1 to $2 per month.

With Netflix being the streaming leader and likely able to raise prices with low cancellations, it will be interesting to see what the company says on future earnings calls. Investors should also monitor earnings reports and conference calls from other media companies to see whether streaming subscriber figures decline following Netflix's price changes.

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