Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a leading home décor and lifestyle brand has selected HawkSearch to power search and product discovery across four of its ecommerce websites.

Poor search relevance and the need for a more intuitive shopping experience across a visually rich product catalog led to the need for a new search provider. Given the visual nature of the home decor and lifestyle brand's business brand, HawkSearch's Visual Search will provide shoppers with a more intuitive way to find their products.

HawkSearch's Visual Search and AI-powered relevance capabilities enable shoppers to find products using natural, style-focused language, creating a more engaging and seamless discovery experience. HawkSearch's ability to understand visually descriptive search queries was a key factor in the decision, along with the platform's ability to give merchandising teams greater control over product rankings and behind-the-scenes search configuration.