Technology strategy will improve core systems, enhance AI capabilities, and launch the brand's first-ever loyalty platform to support the next phase of growth and deliver Enlightened Hospitality at scale

The Company Reiterates First Quarter and Fiscal Year 2026 Guidance

Shake Shack Inc. ("Shake Shack" or the "Company") (NYSE:SHAK) today announced Project Catalyst, a comprehensive technology initiative to scale its digital, data, and operational platforms as the Company expands to 1,500 Company-operated Shacks.

Grounded in Shake Shack's commitment to Enlightened Hospitality, Project Catalyst focuses on modernizing restaurant systems, launching the brand's first loyalty platform, expanding AI capabilities, and advancing its data foundation to improve operational efficiency, deepen guest engagement, and unlock enterprise productivity.