Investor Gary Black of The Future Fund LLC shared on Sunday that he hopes Tesla Inc. (NASDAQ:TSLA) would follow Apple Inc.‘s (NASDAQ:AAPL) marketing strategy for its Full Self-Driving (FSD) system.

Full Self-Driving Is The Best Autonomous System

In a response to influencer Whole Mars Catalog‘s post on X, which outlined that FSD’s $99/month subscription would become appealing once customers tried it out. “FSD is the best fully autonomous product on the market,” he said, but lamented that nobody other than Tesla fans knew about the system or “pay $99/mo. to try it.”

In the same thread, a user shared that smartphones weren’t as prevalent earlier, but that the devices were now mainstream. The investor also responded to the user. “Apple's total annual advertising spend is estimated in the $2 billion range with the bulk supporting iPhone launches and promos,” he said, outlining the Cupertino-based company’s marketing strategy.

“When iPhone first launched in 2007 $AAPL spent hundreds of millions on ads across all media forms to generate interest,” he added. Black had earlier urged Tesla to follow Apple co-founder Steve Jobs‘ marketing strategy.

Ross Gerber Slams FSD

Not everyone shares Black’s opinion about FSD’s capabilities. Investor Ross Gerber of Gerber Kawasaki slammed the system for being only at Level 2 capabilities, according to the Society of Automotive Engineers (SAE). This was also reiterated by the California Public Utilities Commission (CPUC), which maintained that the automaker's ride-hailing service in the state wasn't classified as a Robotaxi service, due to the FSD system’s Level 2 rating.

The FSD system has also been under scrutiny by NHTSA, in a move that could affect millions of vehicles. The FSD technology also serves as the cornerstone for the automaker’s self-driving efforts, as well as its Robotaxi.

FSD To Determine TSLA Value?

On the other hand, Analyst Andrew Percoco of investment bank Morgan Stanley, believes that the FSD system’s progress would determine Tesla’s stock value this year, while also outlining a 1.6 million vehicle delivery target for the automaker this year.

According to Benzinga Edge Rankings, Tesla offers Satisfactory Momentum and Growth, but fails to provide a favorable price trend in the Short, Medium and Long term.

Price Action: TSLA fell 5.42% to $360.59 at market close on Thursday, but gained 0.19% to $361.26 during the after-hours trading session.

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