New integration and support for open standards including Agent Name Service (ANS) and Web Bot Auth will provide transparency and trust for the AI era

Cloudflare, Inc. (NYSE:NET), the leading connectivity cloud company, and GoDaddy (NYSE:GDDY), global leader in domains and tech for small businesses, today announced a strategic partnership to help give website owners and AI developers transparency and control over how their content is used by AI, while also supporting standards to better identify AI agents. Together, the companies aim to help bring identity, trust, and access to the agentic open web.

The Internet is currently undergoing a fundamental shift, expanding from a web of pages designed for humans to a web that is also designed to support agents acting on behalf of humans. Without clear standards and tools, this transition risks overwhelming website owners, including small businesses and content creators, with unidentifiable and potentially malicious bot traffic. There needs to be a way to ensure that website owners have the tools to easily identify, manage, and trust AI traffic.