Tilray Brands, Inc. company (NASDAQ:TLRY, TSX:TLRY) a global lifestyle and consumer packaged goods company at the forefront of the beverage, cannabis and wellness industries, today announced the launch of PORTAL™, its newest cannabis brand engineered specifically for seasoned, high‑tolerance consumers seeking uncompromising potency, consistency, and performance, just ahead of 4/20 next month.

The vape and infused pre-roll categories have grown rapidly, but with that growth has come sameness. Similar products. Familiar promises. Diminishing returns for consumers who know exactly what they're looking for and rarely find it. PORTAL was created to challenge that norm.

PORTAL is built around liquid diamonds, the highest potency THC-dominant cannabis concentrate, along with diamond‑coated flower and precision formulation. Together, these elements deliver uncompromising performance paired with a bold, sci‑fi‑inspired identity that feels powerful, modern, and intentionally different. Designed as a ritual rather than a novelty, PORTAL is engineered for consumers who live comfortably at higher tolerances and expect consistency, intensity, and reliability every time.