As Walmart's largest private brand—and the largest food and consumables consumer packaged goods (CPG) brand in the U.S.—Great Value has been a trusted staple since its launch in 1993. Today, Great Value products can be found in nine out of 10 U.S. households and save an average family 35% per year. This marks the first full brand refresh in more than a decade.

The new design system reflects Walmart's ongoing investment in its private brands and its commitment to evolving alongside customer preferences. For example, last fall Walmart announced its goal to remove synthetic dyes from its food private brands by January 2027.

The refreshed Great Value packaging is designed with both form and function in mind. It introduces a more modern visual identity while improving shoppability across stores and digital platforms.