• New Firefly AI Assistant, powered by Adobe's creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe's Creative Cloud apps and generative AI models in a single conversational interface
  • Adobe Firefly expands AI video and image editing with studio-quality audio, advanced color controls and precision image adjustments, and grows its industry-leading roster of 30+ creative AI models, giving creators unmatched control, choice and flexibility
  • With these innovations, Adobe Firefly is the definitive all-in-one creative AI studio: the home of agentic creativity, with the industry's top creative AI models, pro-grade editing tools and the power and precision of Adobe's creative apps together in one place

Adobe (NASDAQ:ADBE) – the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms – unveiled Firefly AI Assistant, powered by Adobe's creative agent, that brings the power of Adobe's creative tools into a single conversational interface. Available soon in Adobe Firefly, the all-in-one creative AI studio, Firefly AI Assistant enables creators to describe the outcome they want using their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe's Creative Cloud apps, including Firefly, Photoshop, Premiere, Lightroom, Express, Illustrator and more.

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This marks a fundamental shift in how creative work is done, allowing creators to direct the assistant to achieve the outcomes they want, saving time and effort while collapsing the distance between what they imagine and what they can create. Adobe's approach to agentic creativity puts creators in control: they provide the vision, judgment, and creative direction, while the assistant handles the orchestration and execution. Firefly AI Assistant builds on Adobe's investment in assistive, conversational and generative AI, extending that foundation to power a new era of agentic creativity.