Uber Technologies Inc. (NYSE:UBER) shares rose in Friday’s premarket session after reports of an increased stake in Delivery Hero SE (OTC:DELHY).

Strategic Investment In Delivery Hero

Uber acquired an additional 13.6 million shares from Prosus, representing about 4.5% of Delivery Hero’s issued capital, deepening its strategic alignment with the global delivery platform.

The deal would bring Uber’s total stake in Delivery Hero to about 7%, according to a Bloomberg report.

Delivery Hero CEO Niklas Östberg said Uber’s increased investment is a “meaningful endorsement” of the company’s platform and long-term strategy.

Delivery Hero operates in around 65 countries and focuses on food delivery and quick commerce, offering groceries and household goods in under an hour.

$10 Billion AV Push And Global Partnerships

The move comes as Uber accelerates its autonomous vehicle push, committing nearly $10 billion to its robotaxi strategy, including $2.5 billion in equity investments and $7.5 billion to scale its fleet.

The company is expanding partnerships with Lucid Group Inc. (NASDAQ:LCID), Pony AI Inc. (NASDAQ:PONY), WeRide Inc. (NASDAQ:WRD), and Baidu Inc. (NASDAQ:BIDU) to support global deployment.

AI Costs And Automation Efforts

However, internal reports flagged rising AI costs. Chief Technology Officer Praveen Neppalli Naga said Uber is now “back to the drawing board” after a surge in the use of AI coding tools, particularly Anthropic’s Claude Code, has blown past internal expectations.

The financial pressure is already building. Uber’s R&D expenses rose 9% to $3.4 billion in 2025, and the company expects that figure to keep climbing—suggesting AI may be as much a cost driver as a productivity lever.

Critical Levels To Watch for UBER Stock

Uber is trading in the middle-to-lower end of its $68.46–$101.99 52-week range, reflecting a recovery phase. The stock is 6.5% above its 20-day SMA, indicating improving short-term momentum.

However, it remains 1.5% below its 100-day SMA, signaling lingering resistance near prior breakdown levels.

Over the past 12 months, the stock has gained 1.65%, suggesting consolidation rather than a sustained uptrend. It remains well below the $101.99 high and only modestly above the $68.46 low.

The setup keeps focus on whether the current rebound can evolve into a sustained trend.

  • Key Resistance: $78.50 — a level where rallies have recently stalled, and sellers may reappear.
  • Key Support: $68.50 — an area where buyers have tended to step in and defend pullbacks.

Earnings Preview & Analyst Consensus

Following last quarter’s results, investors are now tracking the path toward the next reporting date on May 6, 2026 (confirmed).

  • EPS Estimate: 71 cents (Down from 83 cents YoY)
  • Revenue Estimate: $13.28 Billion (Up from $11.53 Billion YoY)
  • Valuation: P/E of 16.2x (Suggests fair valuation relative to peers)

Analyst Consensus & Recent Actions: The stock carries a Buy Rating with an average price target of $106.52. Recent analyst moves include:

  • Wells Fargo: Overweight (Lowers Target to $95.00) (March 30)
  • BTIG: Buy (Maintains Target to $100.00) (March 17)
  • BTIG: Buy (Maintains Target to $100.00) (March 4)

UBER Stock Price Activity: Uber Technologies shares were up 1.16% at $77.37 during premarket trading on Friday, according to Benzinga Pro data.

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