Cyabra, Inc. (NASDAQ:CYAB) co-founder and CEO Dan Brahmy argues that the rise of AI tools is accelerating the scale and sophistication of coordinated influence campaigns that are targeting markets.
The company's analysis of Tesla, Inc-related (NASDAQ:TSLA) conversations in March 2025 uncovered widespread inauthentic activity. Fake accounts amplified narratives across social platforms, raising concerns about how sentiment can be shaped.
But the next phase may be more consequential.
"We're certainly seeing a rise in demand and have been for approximately 18–24 months, which correlates with the adoption of AI tools by malicious actors," Brahmy told Benzinga.
As AI lowers the cost and complexity of generating content at scale, coordinated campaigns can become more efficient—and more difficult to distinguish from organic activity.
A Faster, Harder-To-Detect Risk
The shift isn't just about volume. AI-driven tools can enable more targeted, adaptive, and persistent narratives, blurring the line between genuine market sentiment and engineered signals.
That creates a new kind of risk for investors who rely on social data, trends, and sentiment indicators to gauge market direction.
Beyond Tesla: A Market-Wide Exposure
The exposure isn't limited to a single company or sector. According to Brahmy, industries where trust and perception are critical are most at risk.
"Sectors with the highest exposure are typically those where trust, public perception, or market sensitivity matter most, including financial services, consumer brands, technology, defense, elections, and other critical public institutions," he said.
The Next Phase Of Market Risk
Tesla may have shown how coordinated campaigns can shape narratives. AI could determine how far—and how fast—those narratives travel.
For markets increasingly driven by perception, that raises a critical question: not just what investors are seeing—but whether it's real.
Photo: Tada Images / Shutterstock
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