The transaction is valued at approximately $19.5 million, with payment in a combination of cash and equity. BEN has already advanced $1.0 million, and the Company has secured capital commitments of $8 million to fund the remaining cash consideration, $500,000 of which has funded via the sale of common stock at a price of $39.59 per share and warrants exercisable in one year for $39.59 per share of common stock and the remainder of which will fund prior to closing. Approximately $10.5 million of the consideration will be delivered in BEN common stock, priced at the 20-day volume-weighted average price of $39.59 per share - which represents a premium to BEN's recent trading levels. This structure eliminates reliance on discounted or dilutive capital and underscores BEN's disciplined execution and strong balance-sheet focus.

Strategic Highlights:

  • Global Scale & Blue-Chip Clients: Cataneo's MYDAS platform powers advertising sales, scheduling, traffic, and monetization for major global media organizations, including leading U.S. film studios. MYDAS manages €6 billion+ in annual advertising inventory across 1,000+ media brands and 200+ channels worldwide.



     
  • Next-Generation Technology: Autonomous operating cycle with minimal human intervention and the most advanced security benchmark standards.



     
  • Operational Efficiency: Cataneo delivers 35%+ in workflow efficiency through AI, improving headcount productivity and enabling automated anomaly detection.



     
  • Leadership Continuity: Cataneo co-founder Christian Unterseer to join BEN's Board of Directors upon closing.



     
  • Debt-Free Execution: $8 million secured at closing to complete the transaction without debt.

Cataneo's MYDAS platform is the core of media revenue operations, enabling broadcasters and networks to oversee, enhance, and monetize advertising inventory in real time across linear, digital, and streaming platforms. By incorporating BEN's proprietary AI, protected by U.S. Patent No. 12,581,163 for "Systems and Methods for Delivering User-Specific Messages," the combined technology and expertise of Cataneo and BEN are expected to bring conversational AI directly into live media systems. This is expected to advance the industry beyond decades of static inventory sales toward more customizable 1:1 brand-to-audience engagement, where each interaction can support revenue optimization and more measurable outcomes.

"The era of traditional ad inventory sales is evolving. The combination of Cataneo's proven, fully automated global cloud infrastructure and our patented AI technology positions us to help deliver a more advanced conversational AI engagement layer across the entire media ecosystem," said Tyler Luck, BEN's Chief Executive Officer.

Christian Unterseer, Co-Founder of Cataneo, says, "When we launched nearly 25 years ago, our goal was to create the industry's first cloud service. Now, through this strategic combination with BEN, we are leading again by harnessing AI to transform ad sales and content monetization and to create what we believe will be a new industry standard. I am honored to join the board of directors and to witness this revolution firsthand."

Renato Rocha Pinto, Chief Executive Officer of Cataneo, added: "Our platform has powered media companies' core operations for over two decades, delivering unmatched reliability. The next natural step is to integrate BEN's AI to unlock exciting new capabilities for our customers and to expand into new markets and channels."

The transaction is expected to close on June 30, 2026, subject to customary closing conditions.