Ethos Technologies Inc. (NASDAQ:LIFE), a leading life insurance technology company on a mission to democratize access to life insurance, today announced the launch of its native ChatGPT app, becoming the first life insurance provider to build a dedicated experience directly inside the world's most-used AI assistant. The integration is now available via the ChatGPT app store.

The move positions Ethos at the intersection of two of the fastest-growing consumer behaviors: AI-assisted decision-making and digital-first financial services. With ChatGPT now reaching 900 million weekly active users, Ethos is meeting consumers where they are already turning for life's biggest questions — rather than asking them to seek out a new tool or agent.