National CineMedia (NASDAQ:NCMI) held its first-quarter earnings conference call on Tuesday. Below is the complete transcript from the call.
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Summary
National CineMedia reported a total revenue of $34 million and an adjusted OIBDA of negative $10.5 million, within guidance ranges, with advertising revenue at $31.9 million.
The company announced a partnership to deploy large digital displays in 77% of AMC theaters, enhancing digital out-of-home inventory and expanding advertiser engagement.
National CineMedia is enhancing its programmatic capabilities with a reported twofold increase in programmatic orders, although revenue was softer due to advertisers focusing on the Winter Olympics.
Operational transformation efforts are underway, expected to generate $11 million in annualized cost savings, with $3 million actioned to date.
The company remains optimistic about 2026, with a strong film slate slated for the back half of the year and continued advertiser demand, supported by positive industry sentiment from CinemaCon.
Full Transcript
OPERATOR
Good day and welcome to the National CineMedia first quarter 2026 earnings conference call. Today's conference is being recorded. At this time I would like to turn the conference over to Chan Park, Senior Vice President of Finance. Please go ahead.
Chan Park (Senior Vice President of Finance)
Thank you Operator and good afternoon. I'm joined today by our Chief Executive Officer Tom Luscinski and our Chief Financial Officer Ronnie Ng. I would like to remind our listeners that this conference call contains forward looking statements within the meaning of section 27A of the Securities Act of 1933 as amended and section 21E of the Securities Exchange Act of 1934 as amended. All statements other than statements of historical facts communicated during this conference call may constitute forward looking statements. These forward looking statements involve risks and uncertainties. Important factors that can cause actual results to differ materially from the Company's expectations are disclosed in the risk factors contained in the Company's filings with the sec. All forward looking statements are expressly qualified in their entirety by such factors. Further, our discussion today includes some non GAAP measures in accordance with Regulation G, we have reconciled these amounts back to the closest GAAP basis measurement. These reconciliations can be found at the end of today's earnings release or on the Investor Relations page of our website at ncm.com now I'll turn the call over to Tom.
Tom Luscinski (Chief Executive Officer)
Thank you Chan and good afternoon everyone. We appreciate you joining us for our first quarter 2026 earnings call. We entered the year with strong momentum from the holiday period, both in attendance and advertiser demand, and our first quarter played out largely as we anticipated. Our results reflected typical seasonality, heightened competition tied to the Winter Olympics and the impact of the one week shift in the fiscal calendar that we highlighted last quarter. Adjusting for that timing difference, revenue would have increased modestly year over year, driven by moviegoer enthusiasm for box office hits at both ends of the quarter. On a reported basis, NCM delivered total revenue of 34 million and adjusted Operating Income Before Depreciation and Amortization (OIBDA) of negative 10.5 million, both within the guidance ranges we provided last quarter. In terms of the first quarter, the domestic box office grew approximately 25% year over year, with attendance across our network reaching 83 million, up 15% versus the prior year. The gap to the broader box office primarily reflects the one week calendar shift in our fiscal period and the impact of the Winter Olympics, neither of which impacted the first quarter of last year. Adjusting for that shift and including spotlight in the prior year, attendance would have been up approximately 18% on a comparable basis within the quarter, performance was anchored by carryover strength from fourth quarter tentpoles including the new Avatar and SpongeBob movies before picking up in the final two weekends. Powered by Project Hail Mary and early contributions from the Super Mario movie, the late quarter acceleration reinforces our view that that 2026 is shaping up to be a more consistent and durable year for theatrical exhibition and positions us well as we enter into the second quarter. That momentum carried into our advertising results demand remained healthy with six advertisers spending at or above the $1 million mark on cinema campaigns in the quarter. Total Advertising revenue was 31.9 million, approximately in line with the prior year driven by strength in insurance, media, automotive and the pharmaceutical categories. This level of advertiser engagement is a testament to the value of NCM's industry leading inventory and our demonstrated ability to deliver measurable, impactful outcomes for brands. We remain focused on strategically expanding the breadth of and quality of our inventory, unlocking new opportunities to deepen our engagement with advertisers. In April, we announced a partnership to deploy large digital displays in high impact lobby placements across 77% of AMC theaters nationwide, focusing on its highest traffic locations. Theater lobbies are a valuable high dwell time environment and represent a natural opportunity for brands to extend their engagement with receptive audiences further across the movie going journey. The new lobby format complements our existing networks and expands our access to digital out of home advertiser budgets alongside our core premium video business. This digital lobby expansion presents a meaningful opportunity to deepen exhibitor and advertiser relationships and further strengthen our value proposition across the full moviegoing journey. We are continuing to develop our programmatic capabilities as well and we continue to see the growing advertiser adoption and deeper engagement across our client base. In the first quarter we saw approximately two times more programmatic orders than in the prior year period, reflecting the effectiveness of the just in time nature of the spine channel. However, due to a small number of larger advertisers not returning as they focus their budgets on the Winter Olympics, programmatic revenue was softer versus the prior year first quarter. This variability is characteristic of a channel that is still maturing where deal concentration and timing can have an outsized impact on any given period. That said, second quarter programmatic revenue is is pacing ahead of the prior year and the underlying trends give us confidence that we're building programmatic in the right direction for growth. In 2026, local advertising revenue was 4.4 million in the first quarter. As we outlined on our last call, we are continuing to rebuild a stronger foundation for growth in our local business as we remain focused on the targeted investments in talent structure and execution underway to improve performance. While results will take time to affect these efforts, we are encouraged by the progress we are making as second quarter booked revenue is already ahead of last year's second quarter and we remain confident in the long term opportunity for local Turning to NCMX, our proprietary data platform, we continue to enhance targeting, planning and measurement capabilities for advertisers. During the quarter, we announced a new partnership with videoamp further integrating cinema into a unified cross platform planning premium video ecosystem. This marks the first time advertisers and agencies can plan cinema alongside linear TV, Connected TV (CTV) and digital video within a single view. We also extended NCMX coverage to our recently acquired Spotlight Inventory, an important step in unlocking the full value of that high end inventory and deepening our appeal to premium and luxury advertisers. Alongside these continued investments, we've taken proactive steps to better align our operating model with the evolving needs of the business. During the first quarter, we implemented an operational transformation to streamline the organization and accelerate our adoption of AI where it creates the most leverage. These efforts are concentrated in areas that enhance efficiency across our supporting infrastructure while preserving the strength and momentum of our revenue generating teams and commercial initiatives. Collectively, these actions are expected to generate approximately 11 million in annualized cost savings on a run rate basis, positioning us for more agile and efficient execution and create capacity to continue reinvesting in the platform for future growth. Ronnie will provide additional details on this in a few moments. While we continue to evolve the business, our core value proposition remains unchanged, connecting advertisers with highly engaged, sought after audience demographics in a premium environment on the biggest screens in America at scale. Looking ahead, we remain encouraged by a compelling 2026 film slate designed to reach diverse audience segments. This year's box office performance is expected to be weighed toward the back half of the year, supported by a mix of beloved franchise installments and reimagined classics with built in audience appeal alongside a broader range of highly anticipated new IP titles. This robust slate, including such films as Toy Story 5, the Devil Wears Prada, the Mandalorian and Grogu and Moana, is expected to draw a broad range of audience cohorts, further supporting advertiser demand. Further, we are encouraged by strong exhibition industry sentiment at this year's CinemaCon in April, where each of the major studios voiced concerted support for the theatrical business, underscoring the importance of the big screen with the broader entertainment ecosystem. Notably, Amazon reconfirmed its commitment to at least 15 theatrical releases per year while Paramount and Warner Bros. Discovery reiterated plans to release approximately 30 films theatrically, reinforcing confidence in the consistent cadence of future releases. Taken Together, this year's CinemaCon commentary supports a positive outlook for the exhibition landscape. With strong industry tailwinds and continued focus on operational optimization, NCM is well positioned to capitalize on box office strength in the quarters ahead. Now I'll turn the call over to Ronnie to provide you with more details on our operating results and outlook.
Ronnie Ng (Chief Financial Officer)
Thank you, Tom, and good afternoon everyone. As Tom noted, first quarter performance was shaped by typical seasonal softness, increased competition for advertising spend driven by the Winter Olympics, and the one week shift in the fiscal period that we discussed on our last earnings call. Each of these factors was expected and the quarter was broadly consistent with what we projected entering the year. Total revenue for the first quarter was 34 million within our guidance range and reflecting the anticipated factors I just outlined. First quarter total advertising revenue was 31.9 million, compared with 32.3 million in the prior year period. On a comparable basis, when adjusted for the calendar shift and pro forma for the inclusion of Spotlight in the prior quarter of 2025, total advertising revenue was approximately flat year over year, with national being more affected by the Winter Olympics and Local exhibiting strong growth. National Advertising revenue was 27.5 million approximately flat versus the prior year, with strength in the insurance, automotive and pharmaceutical categories. Adjusting for the shifted fiscal period and pro forma to include Spotlight in the prior period, national revenue would have been down by approximately 2%. This was primarily due to certain deals within the Spotlight network not returning this quarter. Conversely, NCM's legacy network grew national revenue by 2% compared to the prior year, with utilization increasing over 20%, offset by a decline in CPMs. While pricing for national was positive in the first two months of the year, March experienced pricing declines due to budgets that were already allocated to the Winter Olympics, limiting demand at the end of the quarter. Demand for our Platinum inventory remains strong, reflecting the continued benefit of standardizing our pre show format across the major exhibitor networks. Last year, on a calendar adjusted basis, platinum was up 83% versus the prior year and revenue per attendee was up over 54% for the same period. Local advertising revenue totaled 4.4 million down versus the prior year, primarily due to the calendar differences as discussed previously. However, adjusting for the shifted fiscal period and pro forma for the inclusion of Spotlight, local advertising revenue would have been up 12% in the comparable period and revenue per attendee would have only declined approximately 4%. Looking at the categories Within Local, we saw strength within travel and wireless offset by reduced activity within government, education and healthcare. As Tom noted, we are focused on rebuilding this business through a more structured and targeted approach. While this will take time, we believe we are taking the right actions to position Local for more sustainable growth over the long term and we are further encouraged by second quarter bookings which are already ahead of last year's second quarter local revenue operating expenses for the first quarter were 60.9 million versus 58.8 million in the prior year period. The year over year increase was primarily driven by an increase in attendance related exhibitor FEES and approximately 3.6 million of one time costs related to our operational transformation. On an adjusted basis, operating expenses were 44.5 million, primarily driven by a 13% year over year increase in exhibitor fees related to the increase in attendance and offset by a 10% year over year reduction in SG and A to provide you with a bit more detail on the operational transformation, these efforts are focused on aligning our cost structure with the current needs of the business and creating capacity to continue investing in our highest return priorities. We are targeting the initiative to generate approximately 11 million in annualized cost savings, including synergies from our acquisition of Spotlight. This is measured against our 2025 adjusted SGNA of 89.5 million pro forma for a full year of combined operations with Spotlight. Given the timing of the program's launch, the complete run rate benefit will be fully reflected in our results beginning in 2027. In the meantime, execution is well underway and we have already actioned 3 million of the annualized savings to date and the remainder on track to be completed by mid summer. As a result, we expect to realize up to 6 million of savings in full year 2026. Operating loss for the first quarter was 26.9 million, reflecting the top line and operating expense drivers I just outlined. Adjusted orbita was negative 10.5 million at the better end of our guidance range. Year over year performance reflects higher exhibitor fees and driven by attendance growth, partially offset by disciplined cost management and early benefits from our operational transformation. Turning to cash flow, first quarter unlevered free cash flow was 18.1 million compared with 5.5 million in the prior year period supported by a normalization in working capital from the fourth quarter. At the end of the first quarter NCM had 51.6 million in cash, cash equivalents, restricted cash and marketable securities. Our total debt position at quarter end remained at 312 million. Turning to shareholder returns, beginning with our dividend program, we announced a quarterly dividend of $0.03 per share today, amounting to $2.8 million. This quarter's dividend will be paid on June 4, 2026 to stockholders of record as of May 22, 2026. Turning to share repurchases, NCM repurchased approximately 210,000 shares in the first quarter for a total of approximately $820,000 at an average price of $3.93 per share. Share repurchases have historically been an important tool for returning capital to shareholders and we are proud of the progress we have made. As we look ahead, our priorities are evolving in a way we believe is firmly aligned with shareholders best interest as we continue to take a disciplined returns focused approach to capital allocation, we are seeing a compelling set of investment opportunities within the business, including rebuilding our local business, enhancing our programmatic and self serve capabilities, and strengthening inventory across our network where the return profile compares favorably to repurchases at current levels. As such, we intend to allocate capital accordingly. Now turning to our guidance for the second quarter, we expect revenue to be between 57 million and 63 million and adjusted OIBDA to be between 1 million and 5 million. Our guidance reflects the strong outlook in the overall slate for the second quarter which is expected to drive a year over year increase in attendance and higher theater exhibition fees. Additionally, we anticipate improved monetization in the quarter driven by our unified Platinum network and stronger local performance. With an improving industry backdrop, a robust late and sustained advertiser demand, we remain optimistic about the year ahead. As we move through the year, we will remain focused on driving efficiency through disciplined execution and thoughtful capital allocation positioning NCM to benefit from the stronger release slate and a more favorable demand environment Operator, Please open the line for questions.
OPERATOR
We will now begin the question and answer session. To ask a question you May press star then 1. On your telephone keypad. If you are using a speakerphone, please pick up your handset before pressing the keys. To withdraw your question, please press Star then two. At this time we will pause momentarily to assemble our roster. The first question is from Patrick Scholl with Barrington Research. Please go ahead.
Patrick Scholl (Equity Analyst)
Hi, thanks for taking the question. Just a quick question first on your revenue outlook for Q2 and I guess maybe any commentary on the end of the second half of the year. Just any sort of impact you're seeing just on the macro environment and how that's impacting advertisers on specific categories. Especially you know, comparing against the tariffs this past year and the Middle east conflict this year as how that's shaping up the macro environment. Thank you.
Tom Luscinski (Chief Executive Officer)
Let me start in more general response and then Ronnie can be more specific in terms of macro things like tariffs and what's happening with oil prices. I don't think we're seeing a significant impact from that so far, although we're, I would say, cautiously optimistic that it won't have an impact for the rest of the year. There are certainly some parts of our business that would be more affected by a sustained petroleum cost increase. So from a macro point of view, we haven't really seen it just yet, and we don't expect we're going to see anything material in the second half. But this conflict has only been going on for a short period of time. But I'll turn it to Ronnie on any more specific comments he might have about Q2.
Ronnie Ng (Chief Financial Officer)
Yeah, Patrick, thanks for the question. So I think if you look at the two different markets that we're in, both in national and local, I'll start with local first. The local business in the first quarter was quite strong. Like we said in the call, first quarter was up 12% year on year. The second quarter, we're continuously pacing. That's continuing that momentum. And our expectation is the second quarter will do much better than last year. So in terms of the local market, we're seeing strong demand and great execution. In terms of the national market, again, the NCM network for the first quarter for national was up actually 2% when you adjust for the right calendar period. And I think right now what we're seeing in terms of pacing in national, it is pacing. Well, it's pacing ahead of last year. And even though right now we're not seeing much impact, obviously we're keeping a close eye on what's going on with the rest of the world.
Patrick Scholl (Equity Analyst)
Okay. And then on the AMC lobby boards, can you maybe just talk about the ad formats those would be in if it would be video or more static type of displays or maybe just how you're maybe positioning that or selling that as part of the broader ad buy for the the people utilizing the big screen.
Tom Luscinski (Chief Executive Officer)
Yeah. So, Patrick, you're talking about the AMC initiative, which we're really excited about it. You know, it's going to be rolling out pretty soon. It's going to be in nearly 80% of AMC's theaters. In terms of the format, it is going to be primarily video. You know, that's the business that we're in today on the big screen. We suspect that it will largely be video and it will follow typically what people are currently doing either in digital out of home formats today or in traditional premium video formats. So there may be some new creative done specifically for these big screens, but as we roll it out, we expect this to be completed by the end of the year. We expect to be a lot of experimenting with different kinds of creative, including using interactive things like QR codes to link ads back to sponsor websites.
Patrick Scholl (Equity Analyst)
Okay, thank you.
Tom Luscinski (Chief Executive Officer)
No, you're welcome.
OPERATOR
The next question is from Eric Wold with Texas Capital. Please go ahead.
Eric Wold (Equity Analyst)
Thanks. Thanks guys. A couple questions I guess I'll start with just follow up on the lobby initiative. The last question was on how should we think about that as the ability to unlock additional budgets? Is it you expect it to be completely separate from the budgets on the theater screen? And then does this indicate kind of a broader desire to kind of diversify away from theaters eventually? And if you did that, would that need to be done by M and A or something that can be done organically?
Tom Luscinski (Chief Executive Officer)
So when we look at the lobby, we look at it as a new incremental business. Historically, it's been somewhat of an afterthought for movie theaters and for movie theater advertising companies. With this investment, in the size of the screens and in the highest traffic ones, we see it primarily as an incremental piece. While some will get sold with the big screen, much of it's going to be sold programmatically through digital out of home platforms, which will allow us to literally control pricing as well as the actual source in terms of the advertiser. So to answer your question, I would say it's going to be largely incremental and separate. As for your second question, regarding diversification, this was designed ultimately as a high growth medium that's really adjacent to cinema. You know, the lobby is different. It's a high dwell time area that we believe can be monetized. Yes, it's cinema goers, but it's cinema goers before and after the movie, often near a restaurant or a bar that might even be in the venue. So this is what I would call an adjacent diversification. And as it relates to, you know, M and A types of discussions, you know, obviously we're always looking at things, but we're not going to be commenting about any M and A specifics on the earnings call.
Eric Wold (Equity Analyst)
Got it. And then maybe update us on your thoughts of ability to be involved with political ad spending. Especially you talk about the local market heading into the midterms. Any sense of what percentage of the network would be open to political ads. How Much control the theaters would kind of need to have in terms of what ads are shown on the screens politically versus kind of the normal kind of input they have and maybe just give general thoughts on anything that could be a driver.
Tom Luscinski (Chief Executive Officer)
Yes. So it's an important opportunity for us. It truly varies by exhibitor in terms of who allows what type of political advertising. There's certainly been an openness that's more substantial than it has been in the past. It is very specific to certain markets. There's probably maybe a couple dozen local markets that are truly desiring a saturation level of advertising. Fortunately, we're in most of those markets with our theaters. I can't really size the opportunity for you just yet. We're making a big push right now with a completely, really different type of advertisers. This is not like going to your typical agency on Madison Avenue or client, but we've been rapidly seeking out, you know, the lobbying type agencies that actually control a lot of these budgets. So it's an area we care a lot about. We know that there's significant money being poured in to local elections and we think cinema advertising, especially when it's done in a tasteful way politically, will be a great opportunity for us and for the exhibitors.
Eric Wold (Equity Analyst)
Got it. Appreciate it. Thanks, guys.
Tom Luscinski (Chief Executive Officer)
You're welcome.
OPERATOR
The next question is from Mike Hickey with Stonex. Please go ahead.
Mike Hickey (Equity Analyst)
Hey, Tom, Ronnie Chan, thanks for taking our questions. Nice quarter, guys. On I guess the topic of Cinemacon, a lot of industry focus and excitement this year from attendance strength from the younger audiences, Gen Z and Gen Alpha. I think you guys have talked about that before, but it seems like growth wise, it's elevating here. So just curious how important you think that broader shift is for your business and if you think it's fully resonated with media buyers yet.
Tom Luscinski (Chief Executive Officer)
Yes. So we've always been a very attractive medium demographically with our core demo really the youngest of almost any type of medium at just over 30 years of age. The addition of Gen Alpha, which is the even younger demographic, is a really positive trend. Many of these people were affected by Covid and by staying at home during that time. And that resurgence is even going to lower our average demographic, which makes it even all the more valuable. So we're already talking to advertisers about it. It's a relatively new phenomenon. This new information only is, I would say, three to six months old in terms of quantifying it. But it's a really great trend for our business because the younger the advertiser in terms of going to cinemas, the more valuable they are. And we know there'll be a lot of active responses from our agencies and client partners for this new enhanced younger demographic.
Mike Hickey (Equity Analyst)
Nice. The two questions on guidance, your revenue growth, very strong mid teens for Q2. I think the debate, maybe, Tom, is whether or not the box office grows in Q2. I think I heard you say that you're expecting attendance to grow year over year in Q2. If that in fact does disappoint, how would that impact your view for Q2? It seems like it could cut both ways. A positive or a negative, depending on how it breaks at the end of the quarter.
Tom Luscinski (Chief Executive Officer)
I'll ask and I'll sort of respond to that. Generally, Ronnie can do it. More specifically, you know, attendance is obviously critical to driving overall impressions in our platform. Getting the attendance forecasted correctly and matching it with advertiser demand is really the secret sauce for our ability even to monetize and to drive Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). The attendance in Q2 right now, based on all of the different sources, appears to be really strong. And you never know for sure how these things are going to play out. I've been doing this for a long time in the movie business and it's tricky to get it right. So I don't know. Ronnie, do you want to add anything to more about.
Ronnie Ng (Chief Financial Officer)
Yeah, yeah, I would say, you know, like you said, Mike, on our call, we did say that our expectation for the second quarter is that tenants will be up versus the prior year. I think you see in our guidance, the range is, I would say, you know, wide enough that if it kind of falls short, you know, it will be in the lower end of our guide. So it is. You know, we have considered different scenarios within the attendance, but currently, right now, our base case is that we expect an increase in the second quarter.
Mike Hickey (Equity Analyst)
Okay, last question from us on guidance, again, focusing this time on margin. If you look at sort of a comparable level of business on revenue, Ronnie, you'd sort of look back Q3.25, you did about 63 million in revenue and delivered 10 million in EBITDA, 16% margin. When you look at the high end of your Q2 guide, you're at a similar revenue range, but 5 million in EBITDA, 8% margin.
Mike Hickey (Equity Analyst)
So can you just walk us through what's structurally different in the business today and sort of driving that margin? Delta?
Ronnie Ng (Chief Financial Officer)
Yeah, I think one of the differences you have to consider is really the number of attendees. That's really by far, the largest driver of expenses. So the implication When you look back at the third quarter of last year, one of the nuances was that September was actually relatively strong versus prior years. So which definitely helped in terms of revenue per attendee for the quarter. And as you know, September is typically like a lower attendance month, but so you've got the benefit of that in terms of margin in third quarter of last year. I think here in the second quarter, even though the revenue levels might seem similar, the attendance levels are different.
Mike Hickey (Equity Analyst)
Okay, thank you, guys.
Tom Luscinski (Chief Executive Officer)
You're welcome.
OPERATOR
The next question is from Alicia Reese with Wedbush. Please go ahead.
Alicia Reese (Equity Analyst)
Hi guys. Thanks for taking my questions today. I was wondering if you could talk a little bit about the expected impact of World cup advertisers focusing on that and compare that to what you saw with the Olympics, and what's embedded in guidance. And then if you could talk a little bit about the ncmx, the NCM Boost, Boomerang, Bullseye, Blueprint, all of the progress that you've made so far where you see progress yet to be made over the course of the year. And then I have one follow up if there's time.
Tom Luscinski (Chief Executive Officer)
Okay. So on the World cup front, inevitably cultural moments like the Olympics or the World cup do affect advertising budgets. And I don't think anyone's kind of immune to money that would ordinarily be spread across a lot of media platforms spreading more into things that are World cup related. We actually have a World cup content in our pre show, so we're doing what we can to help monetize that. But I would say that the World cup will have some impact on it. It's accounted for in what we believe is the existing forecast. Do you want to add anything more, Ronnie, about the World Cup?
Ronnie Ng (Chief Financial Officer)
I think in terms of the World cup, any potential impact, it is also baked in within our guidance range for the second quarter. So I think right now in terms of what we're seeing in the overall marketplace, the World cup has definitely been talked about. But again, we're still continuing to pace strongly and it's, you know, the impact again is more on national versus local. So in terms of national business, we're pacing ahead of where we are at this point last year.
Tom Luscinski (Chief Executive Officer)
So on the NCMX front, you know, I think we've been doing a pretty good job documenting the growth every quarter in this business. So literally the last thing we just announced in this today's earnings call was the new partnership with videoamp which is going to further integrate cinema into another unified cross platforms ecosystem. We are currently way ahead of the curve to any of our competitors in this space as it relates to all of the digital products that we're offering that help validate the effectiveness of advertising as a full funnel solution. So I look at this. We've also added the Spotlight inventory into our NCM mix. So NCMX is really an important initiative that we've been working on for almost two years now to really allow people to know that not only is cinema one of the best ways to get attention, it's also one of the best ways to create outcomes for advertisers. So we're really proud of it and it's certainly drawing a lot of attention to cinema as a full funnel solution.
Alicia Reese (Equity Analyst)
And to that point, anything to report back on this year's upfronts? So the upfronts literally for the major networks start this week. We've already been talking ahead of this going back almost three months. We've been already talking to advertisers about planning for cinema for the upfront market. It's way too early to get any sense of what's going on in the marketplace. I mean, literally, the upfront started on Monday for the big television advertisers and some of the big digital guys. But we'll provide an update in the next earnings call as to any feedback that we see in the upfront. We're expecting the upfront to be strong and we have already gotten ahead of the curve on it. So we're optimistic about our share of the upfront growing year on year.
Tom Luscinski (Chief Executive Officer)
All right, thanks. Appreciate it.
OPERATOR
All right, you're welcome.
Tom Luscinski (Chief Executive Officer)
This concludes our question and answer session. I would like to turn the conference back over to Tom Lysinski for any closing remarks. Okay. Thank you so much for joining us today and we appreciate your continued support of National Cinemedia. The first quarter reflects meaningful progress on our clear 2026 priorities. Growing attendance, monetization, deepening our value to advertisers, and building a more efficient and scalable operating foundation. Underlying demand remains healthy and we're confident that the steps we're taking will strengthen NCM's ability to capitalize on the opportunities that lie ahead. Looking ahead, we're ending the balance of the year with a strong and diverse film slate, healthy advertiser demand and a more efficient and productive organization. The actions we are taking today across utilization, inventory expansion and cost structure are designed to position NCM to capture the opportunity more effectively and translate it into sustainable long term growth. We remain confident in our strategy and in our ability to deliver increasing value for our exhibitor partners. Our advertising clients and our shareholders over time. Lastly, thank you to the NCM team for their continued hard work and commitment, and we'll see you at the movies. Thank you.
Disclaimer: This transcript is provided for informational purposes only. While we strive for accuracy, there may be errors or omissions in this automated transcription. For official company statements and financial information, please refer to the company's SEC filings and official press releases. Corporate participants' and analysts' statements reflect their views as of the date of this call and are subject to change without notice.
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