The global manufacturer serves hospitals, clinical laboratories, and research institutions worldwide. With approximately 3,000 products now live and a Phase 2 expansion already planned, HawkSearch is powering dynamic auto-complete, popular search suggestions, and personalized product and promotional recommendations to help their customers find the right products faster.

HawkSearch provides merchandising teams with greater control over search performance through tools such as boost and bury rules, promotions, and campaign management. Keyword-driven campaigns, including banners and featured content within search results, further support targeted marketing efforts. The platform's AI-driven concept search capabilities improve accuracy by better understanding long-tail queries and customer intent.