New ad formats, global offsite reach, and a LiveRamp partnership give advertisers new ways to connect with high-intent consumers ready to buy

Key Takeaways

  • Spotlight, a new immersive homepage ad format, delivers 2x higher click-through rates than banners and is bringing first-time customers to brands at scale.
  • Symbiosys, a DoorDash company, powers offsite commerce media for retailers globally — with media dollars through the platform nearly doubling since the 2025 acquisition.
  • A new partnership with LiveRamp finds that over 80% of consumers reached through DoorDash campaigns are new to advertisers' customer base.

DoorDash Ads is launching a new suite of tools spanning ad formats, offsite reach, campaign automation, and measurement — with a common purpose: helping merchants drive more sales, helping brands reach new consumers, and giving every advertiser a clearer view of what's working.