Shares of Rumble Inc (NASDAQ:RUM) are trading higher Thursday. According to a Form 8-K current report filed with the SEC, the company secured a multi-year agreement with an unnamed third-party cloud customer. Here’s what investors need to know.
- Rumble stock is showing exceptional strength. What’s behind RUM gains?
Valued at $270 million, the contract officially represents Rumble's largest customer commitment to date. Under the terms of the structural deal, the customer has committed to purchasing dedicated GPU cloud capacity directly from Rumble. Crucially, this new infrastructure will be entirely powered by advanced NVIDIA Blackwell B300 systems.
The agreement also features built-in flexibility, offering clear potential for greater financial value and an extended contract length based on future market success. Rumble noted that further details regarding the transaction will be made available in a forthcoming press release.
Critical Price Levels To Watch For Rumble
From a trend perspective, Rumble is still in a constructive posture: it's trading about 5.1% above its 20-day SMA ($8.30) and far above its longer-term averages, including about 27.2% above the 50-day SMA ($6.85) and about 30.8% above the 200-day SMA ($6.67). That "stacking" of price above rising averages typically keeps pullbacks buyable until the stock starts losing those levels.
The golden cross in June (50-day SMA moving above the 200-day SMA) reinforces that the intermediate trend has flipped back in favor of bulls after the earlier death cross in August 2025. In plain terms, that crossover often signals that longer-term momentum is improving and that rallies have a better chance of sticking.
Momentum is currently more "wait-and-see" than overheated, with RSI at 52.80 (neutral). RSI measures how stretched a move is, and a mid-range reading like this usually lines up with consolidation or a grind higher rather than a blow-off run.
Key levels traders tend to anchor to are close enough to matter:
- Key Resistance: $10.00 — a round-number area that often acts as a natural stalling point near prior rebound zones
- Key Support: $8.00 — a nearby round-number floor that's close enough to attract dip-buyers if momentum cools
Zooming out, the stock is still down 2.20% over the last 12 months, which helps explain why rallies can run into overhead supply near the upper end of the range. With the 52-week high at $10.99 and a recent swing high in May, bulls generally want to see clean acceptance back above $10.00 to argue for a retest of that upper band.
What Is Rumble And How Does It Make Money?
Rumble is a free-to-use video-sharing and livestreaming platform where users can watch, share, like, comment and upload videos, with both video on-demand and live content from creators. That puts it in the broader digital media and creator-economy space, where engagement trends and monetization progress tend to drive longer-term sentiment.
Geographically, the company generates most of its revenue from the United States, so U.S. advertising demand and platform usage trends matter a lot for the fundamental story. For traders, that backdrop often translates into a stock that can trend hard when sentiment is positive, but also one that can be sensitive around key technical levels when risk appetite shifts.
RUM Stock Price Movement On Thursday
RUM Stock Price Activity: Rumble shares surged in early trading, hitting $10.54 shortly after the market open. The stock was up just 1.56% at $8.47 at the time of publication on Thursday, according to Benzinga Pro data.
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