Pinterest, Inc. (NASDAQ:PINS) shares are trading higher on Thursday after the social media company disclosed that it is expanding its collaboration with Amazon.com, Inc. (NASDAQ:AMZN) Amazon Web Services (AWS).

The renewed agreement with AWS is the largest infrastructure commitment in Pinterest’s history and is expected to accelerate the company’s AI roadmap.

Partnership To Boost AI Infrastructure

This strategic partnership includes a planned $4 billion commitment for cloud services through 2031, aimed at enhancing Pinterest’s AI capabilities and infrastructure.

This move is designed to improve the search and shopping experience for the platform’s over 600 million monthly active users.

Pinterest CTO Matt Madrigal says the expanded commitment with AWS gives compute flexibility, hardware optionality, and infrastructure efficiency to “accelerate” AI innovation at Pinterest and improve consumer experience and advertiser performance.

Recent AI Advancements

During the earnings call, the company disclosed a major AI advancement. The company named PinRec, which is a generative retrieval system trained on user activity and the Taste Graph. It delivers personalized results across all surfaces using a single model.

Since its launch in 2025 and expansion in the first quarter, PinRec improved search fulfillment by approximately 180 basis points and reduced advertiser cost per acquisition (CPA) and cost per click (CPC) by about 180 basis points.

PINS Technical Outlook: Trend, RSI And Key Levels

The broader market is experiencing positive momentum, with the Dow Jones up 1.76% and the S&P 500 gaining 0.27%. This overall market strength may be contributing to Pinterest’s upward movement, reflecting a favorable environment for tech stocks.

Pinterest’s current price of $21.86 is 7.5% above its 20-day simple moving average (SMA) of $20.09, indicating a bullish short-term trend. The 50-day SMA is at $19.59, and the stock is 10.3% above this level, suggesting strong upward momentum.

The Relative Strength Index (RSI) currently sits at 54.76, indicating that the stock is in a neutral range, neither overbought nor oversold. This suggests that there is potential for further upward movement without immediate concerns of a pullback.

  • Key Resistance: $24.50 — a nearby level where rebounds can stall.
  • Key Support: $17.50 — a nearby level where buyers previously stepped in.

Pinterest Earnings Preview And Analyst Price Targets

Pinterest, Inc. Class A Common Stock is slated to provide its next financial update on August 6, 2026 (estimated).

  • EPS Estimate: 29 cents (Down from 33 cents YoY)
  • Revenue Estimate: $1.15 billion (Up from $998.23 million YoY)
  • Valuation: P/E of 43.1x (Indicates premium valuation)

Analyst Consensus & Recent Actions: The stock carries a Buy rating with an average price target of $26.96. Recent analyst moves include:

  • Wells Fargo: Overweight (Raises Target to $28.00) (May 6)
  • JP Morgan: Neutral (Raises Target to $25.00) (May 5)
  • Piper Sandler: Neutral (Raises Target to $26.00) (May 5)

PINS ETF Exposure: Funds With Notable Pinterest Weight

  • SPDR FactSet Innovative Technology ETF (NYSE:XITK): 1.27% Weight

Significance: Because PINS carries meaningful weight in these funds, any significant inflows or outflows for these ETFs will likely force automatic buying or selling of the stock.

PINS Stock Price Action In Thursday's Session

PINS Stock Price Activity: Pinterest shares were up 5.85% at $21.88 at the time of publication on Thursday, according to Benzinga Pro data.

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