The partnership establishes the brand's first commercial distribution footprint and marks the beginning of AMASS's national expansion strategy.

Great Lakes Wine & Spirits has served Michigan's beverage market for nearly 80 years and is one of the largest privately held beverage distributors in the Midwest. The Company distributes more than 6,000 wine labels, 3,000 spirits, and hundreds of beer and alternative beverage products to retail, on-premise, and hospitality accounts across every county in the state, providing AMASS Electrolyte Mixers immediate access to one of the region's most established distribution networks.

In addition to its scale, Great Lakes recently launched a dedicated division focused on alternative and better-for-you beverage categories. The division will provide AMASS Electrolyte Mixers with dedicated sales support, targeted placement opportunities, and increased visibility across the distributor's network.

"We designed AMASS Electrolyte Mixers to address one of the most compelling growth opportunities in beverage today," said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. "Securing a partner of Great Lakes' caliber at this stage of the brand's development validates both the product and the market opportunity ahead. This launch establishes our first commercial footprint for the brand and represents the beginning of a broader strategy to build AMASS Electrolyte Mixers into a nationally distributed platform within the functional beverage category."

Michigan represents an attractive launch market for AMASS Electrolyte Mixers, combining a strong outdoor lifestyle culture with growing demand for better-for-you beverage options. The product's clean-label formulation, zero added sugar, and hydration-focused formulation align well with these evolving consumer preferences. Great Lakes will carry the product alongside other AMASS portfolio brands, including Summer Water, further expanding the Company's presence within the market.