Marti's number of ride-hailing riders grew 96% from June 11, 2025 to June 11, 2026. The number of registered drivers grew 68% during the same time period. The fast growth in both the rider and driver sides of Marti's ride-hailing marketplace demonstrates large demand for the service across Türkiye. The service intends to provide readily available, safe, and affordable rides for riders, while providing economic opportunities for drivers across the income spectrum.

Encouraged by the growth in the rider and driver bases of its ride-hailing business, Marti has set targets for 4.90 million riders and 580 thousand registered drivers by September 30, 2026.

Of Marti's 532 thousand registered drivers, 351 thousand are in Türkiye's largest city, Istanbul. This is in contrast to 20 thousand taxis serving the city. With 18 times as many registered drivers as taxis serving the city of Istanbul, Marti is able to offer widespread availability across the city. Furthermore, Marti's drivers undergo formal background checks before acceptance onto the service, thereby contributing to rider safety. The average rating of Marti's ride-hailing drivers by riders is 4.8 out of 5 stars.

The shares of Marti's riders and registered drivers outside of Istanbul have both grown significantly, reflecting continued execution of Marti's nationwide ride-hailing expansion strategy. Following multiple expansion phases completed in 2025, Marti's ride-hailing operations now span 20 markets across Türkiye, covering approximately 80% of the country's GDP. This expanded footprint is driving increased geographic diversification and reinforcing the platform's nationwide growth trajectory.

Over the last twelve months, the proportion of Marti's riders based outside of Istanbul has grown from 35% to 44%, while the share of Marti's registered drivers based outside of Istanbul has grown from 24% to 34%. This increased geographic diversification underscores the nationwide demand for Marti's services and supports the Company's long-term growth trajectory beyond Istanbul.

McKinsey & Company, a consultancy group, estimates the taxi market size in Türkiye at $9 billion to $12 billion as of 2021. Further, under the "Disruptive Scenario 2030", ride-hailing is expected to increase the size of the taxi market by offering cheaper and more convenient rides. McKinsey & Company estimates the potential size of the Turkish ride-hailing market in 2030 at $15 billion to $20 billion(*).