WPP Enterprise Solutions, the global business transformation operating unit of WPP, today announced it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). The agreement accelerates how enterprise brands close the gap between AI experimentation and scaled business impact across commerce, customer experience, and marketing operations.

The prevalence of AI in everyday life has made instant, intelligent, personalized experiences the baseline consumer expectation. Gartner predicts that by 2028, 60% of brands will use agentic AI to deliver streamlined one-to-one interactions. Consumers now expect every touchpoint to be intelligent, contextual, and autonomous.

Through this SCA, WPP Enterprise Solutions brings engineering depth and creative-to-commerce expertise to AWS generative and agentic AI capabilities, delivering production-grade AI systems at the speed and scale enterprise customers need to meet consumer demand.