On July 28, 2025, PSQ Holdings, Inc. (the "Company"), through its wholly owned subsidiaries EveryLife, Inc. and EveryLife Women, LLC ("EveryLife"), entered into an Asset Purchase Agreement (the "Purchase Agreement") with FreeHold Brands, LLC, a Wyoming limited liability company ("Buyer"), for the sale of certain of the Company’s assets that comprise EveryLife, its direct-to-consumer diaper and baby products brand, for gross proceeds of $5.5 million in cash, subject to customary adjustments. These assets include, but are not limited to, EveryLife’s inventory, tangible personal property, e-commerce storefronts and digital accounts, customer and subscriber data, business records, related intellectual property, and certain contracts to be assigned to the Buyer (the "Purchased Assets"). The closing of the transaction contemplated by the Purchase Agreement is expected to occur by September 30, 2026, subject to customary closing conditions.