BRC Inc. (NYSE:BRCC) ("Black Rifle Coffee Company" or the "Company"), a Veteran-founded, mission-driven premium coffee company, today announced that the Company expects to effect a 1-for-10 reverse stock split (the "Reverse Stock Split") of the Company’s Class A common stock and Class B common stock on August 21, 2026 (the "Effective Date").

The Reverse Stock Split of the Class A common stock is expected to become effective at 5:01 p.m. Eastern Time on the Effective Date (the "Class A Effective Time"), and the Reverse Stock Split of the Class B common stock is expected to become effective at 5:02 p.m. Eastern Time on the Effective Date (the "Class B Effective Time"), upon the filing and effectiveness of certificates of amendment to the Company’s Amended and Restated Certificate of Incorporation with the Secretary of State of the State of Delaware. The Company’s Class A common stock is expected to begin trading on a split-adjusted basis on the New York Stock Exchange when the market opens on August 24, 2026 under the existing trading symbol, "BRCC." The new CUSIP number for the Class A common stock following the Reverse Stock Split will be 05601U204.

The Reverse Stock Split of the Company’s Class A common stock was approved by the Company’s stockholders at its 2026 Annual Meeting of Stockholders, held on May 28, 2026 (the "Annual Meeting"), with the final ratio determined thereafter by the Company’s board of directors (the "Board"). Holders of a majority of the shares of Class B common stock previously approved the Reverse Stock Split of the Company’s Class B common stock, subject to approval of the reverse stock split amendments set forth in the proxy statement for the Annual Meeting by the holders of Class A common stock. The Board approved the 1-for-10 Reverse Stock Split on August 7, 2026.