Duluth Holdings (NASDAQ:DLTH) held its second-quarter earnings conference call on Thursday. Below is the complete transcript from the call.
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Summary
Duluth Holdings reported Q2 2026 net sales of $121.4 million, a 7.8% decrease year-over-year, with significant gross margin improvement driven by a reduction in clearance inventory and strategic SKU rationalization.
The company highlighted a successful marketing strategy, focusing on brand awareness through channels like Connected TV and premium audio integrations, with strong engagement and last-click revenue from these efforts.
Duluth Holdings is in the 'Frame the Structure' phase of its Build to Last strategic roadmap, focusing on scalable growth, core product investment, and enhancing its multi-channel presence, including a successful launch on Amazon.
Financially, the company saw a 17.1 million improvement in net income to 18.4 million and adjusted EBITDA of 27 million, with a full-year adjusted EBITDA guidance increase to 38-42 million.
Operational highlights include a 15.5% reduction in inventory, a focus on improving the customer experience, and a commitment to long-term growth through investments in marketing, AI capabilities, and an optimized supply chain.
Full Transcript
OPERATOR
Good day and thank you for standing by. Welcome to the Duluth Holdings second quarter conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you'll need to press star 11 on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again.
Please be advised that today's conference is being recorded. I'd now like to hand the conference over to Chris Steffes with Duluth Investor Relations. Please go ahead.
Chris Steffes, Investor Relations
Thank you and welcome to today's call to discuss Duluth Trading's second quarter financial results. Our earnings release, which was issued this morning, is available on our Investor Relations website at ir.duluthtrading.com under News Releases. I am here today with Stephanie Pugliese, President and Chief Executive Officer, and Hina Agraval, Senior Vice President and Chief Financial Officer. On today's call, management will provide prepared remarks and then open the call for questions.
Before we begin, I would like to remind you that the comments on today's call will include forward-looking statements, which can be identified by the use of words such as estimate, anticipate, expect, and similar phrases. Forward-looking statements, by their nature, involve estimates, projections, goals, forecasts, and assumptions and are subject to risks and uncertainties that could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements.
Such risks and uncertainties include, but are not limited to, those that are described in our most recent annual report on Form 10-K and other SEC filings as applicable. These forward-looking statements speak only as of the date of this conference call and should not be relied upon as predictions of future events. And with that, I will turn the call over to Stephanie.
Stephanie Pugliese, President and Chief Executive Officer
Good morning, everyone, and thank you for joining us to discuss our second quarter fiscal 2026 results. I'm incredibly proud of our team for delivering another quarter of improved profitability and free cash flow. This accomplishment is a direct reflection of the team's commitment to operational rigor and financial discipline. By staying focused on our core priorities, we have not only stabilized our margins but also generated the financial flexibility required to accelerate our strategic initiatives.
Our goals for Q2 were clear. We aimed to drive improved profitability, maintain strength in our operational execution, deploy a marketing strategy focused on driving brand awareness and consideration, reduce our promotional reliance, and achieve a clean, healthy inventory position. I am pleased to report that we executed against each of these pillars effectively. Our operational excellence this quarter was most visible in our margin improvement and inventory management.
We executed a deliberate cleanup of clearance inventory, which is now down 43% compared to last year. This wasn't just about liquidating old stock; it was a reflection of the fundamental shift in our merchandising philosophy. Over the past year and a half, we have moved away from a broad-assortment, discount-heavy approach toward a hero core product strategy. By reducing the total number of SKUs and focusing our buys on proven winners, we have created a leaner, more agile inventory position.
This reduction in clearance reliance has a double benefit. It cleans up our balance sheet and protects our brand equity by reducing the need for the deep sitewide discounts that characterized previous years. And the reduction in deep discounting this quarter allowed us to deliver nearly 500 basis points of operational gross margin improvement year over year. Turning to our marketing efforts during the quarter, we saw strong response across our paid media channels, such as Connected TV, Meta, and Search.
In addition, our premium audio integrations, including host-read spots with Conan O'Brien, drove significant engagement and last-click revenue. We also continued our Max Gluteus campaign, tailored specifically for the folks who work their butts off, while leveraging key sports partnerships, including investments in the NHL playoffs and this coming month to showcase our expansive Fire Hose collection. Our marketing campaign will be featured across linear and CTV broadcasts during upcoming college football matchups.
No fabric embodies the Duluth DNA quite like Fire Hose, and we are proud to reinforce our legacy, engage our customers, and spotlight the unmatched durability of these products. We continue to apply input from marketing results to go-forward actions. Key learnings from Mother's Day and Prime Week reinforce the critical need for full-funnel media coordination and continuous brand messaging, and we are applying these insights to the second half of the year.
Maintaining top-of-funnel brand presence ensures our hero products remain visible across all channels and create sales momentum leading into key promotional moments. We are ramping up our upper-funnel brand investments in the third quarter to prime demand ahead of peak and capture early transitional shoppers. This will be coupled with amplified product storytelling across key events like Fall Grind Days and our Big Damn Birthday. Further, we are investing in AI capabilities across organic and paid media to maximize our discoverability and optimize our digital footprint.
All of these efforts center on growing our brand presence and ultimately increasing the customer fan base. As previously shared, our total customer base has contracted as we've reset promotions. We are investing in the underlying health of our customer file, and we have some proof points that we are building on in Q2. Customer average order value and sales per customer continued to improve over prior year, and through the first half of the year, retention rates increased and our net promoter score is up 11%.
Our reactivation campaigns are working, and we re-engaged 9% more lapsed buyers in the quarter versus last year. In addition to our efforts in our own stores and e-commerce to build awareness and engagement, our growth initiatives like the Amazon wholesale launch are showing positive early results, giving us confidence in growing awareness and acquisition in the long term and in new ways. Central to our continued success is our Build to Last strategic roadmap.
We have completed the Seal the Foundation phase, which focused on stabilizing the business through rigorous margin protection and cost control. We addressed structural inefficiencies, right-sized our overhead, and established a leaner operating model that can better weather macroeconomic volatility. As we move to Frame the Structure, we have more work to do and we are shifting our focus to scalable growth. This next phase involves continuing the discipline we have put in place while investing in our customers, our core products, and our brand reach.
We are beginning to build the systems and channels, leaning into our store performance, improving our own e-commerce experience, and piloting a wholesale presence that will create long-term profitable growth. We are no longer just fixing the basics; we are constructing the framework for Duluth's future as a multichannel, durable, and functional work apparel leader. And it all starts with the products that our customers love. Our focus on Core First is anchored in our product innovation and technical design philosophy.
Core products like Flex Fire Hose, Heirloom Bibs, and Buck Naked underwear continued to outperform the overall pace of the business last quarter. And new products like our Hellbent Work Pants and No Quit Utility shirts are not just additions to the assortment; they represent the importance of our functional design. Our philosophy is built on solution-based workwear: identifying a specific pain point for the person who works their butt off and solving it with superior fabric and construction.
The Hellbent line, for instance, utilizes advanced abrasion-resistant materials and articulated patterning that allows for maximum mobility without sacrificing durability. These innovative, durable products justify a premium price point and reinforce our value equation that Duluth gear is an investment that lasts longer and performs better than the competition. To support this product-led growth, we are continuing to evolve our marketing into a more sophisticated full-funnel engine.
We are balancing top-of-funnel brand awareness through high-impact professional and college sports partnerships and premium audio integrations with lower-funnel conversion efforts. We are investing in AI-driven search capabilities so that when customers ask for items like the best work pants, Duluth will ultimately be the first answer they see. Furthermore, our Duluth Diehards pilot is providing us with a wealth of actionable data. We are learning how our most valuable customers interact with us across channels, allowing us to personalize content and offers to drive higher lifetime value and retention.
Now, looking toward the back half of the year, we are excited about the opportunities in front of us to improve our sales trends and strengthen our customer file. Early sell-throughs from our fall lineup are strong. Equally important, demand for our core products remains robust at higher margin. While we expect last year's heavy volume of low-margin clearance sales will temporarily weigh on Q3 top-line results, we are reiterating sales guidance for the full year.
Our priority for Duluth now is to increase our voice in the marketplace through full-funnel marketing, reaching new brand fans via new channels, and by delighting our customers at every interaction. For this reason, through the remainder of this year we will invest some of the additional cash from tariffs on the customer experience, improving our visibility with AI search, strengthening our store team's ability to serve customers well, and telling our story of functional, durable workwear throughout the full funnel.
These investments are not just about the remainder of 2026. They are about positioning Duluth for sustained, profitable growth for years to come. We are focused on delivering the back half of the year while setting our eyes on the Raise the Roof phase of our strategy in 12 to 18 months. We will continue to explore and invest in setting the stage for additional customer reach, specifically understanding our store potential and wholesale opportunities, and we will report on our progress in quarters to come.
In closing, we are prepared and energized to deliver on the balance of the year, to delight our customers this holiday season, to continue along our Build to Last strategic path, and to bring long-term profitable growth to this amazing brand. I'm grateful for the talented team we have to bring this to fruition. I will now pass the call over to Hina to provide more detail on our financial performance.
Dave Loretta, interim Chief Financial Officer & Treasurer
Good morning everyone, and thank you, Stephanie. I am pleased to report our financial performance for the second quarter of fiscal 2026. Over the past 18 months, our team has successfully restored price integrity by completing a promotional reset through disciplined inventory and cash management. Alongside enhanced integrated planning and execution, we have established operational stability. Our strategic focus, operational consistency, and agility in navigating macroeconomic headwinds have now driven five straight quarters of year-over-year gains in both net income margin and free cash flow.
Our results this quarter demonstrate continued underlying margin expansion, structural profitability, and a more robust balance sheet. Let me share our financial results and provide our updated outlook for the full fiscal year. Starting with our results for the second quarter of 2026, with comparisons to prior year as we continued our promotional reset and annualized price increases from 2025, we reported net sales of 121.4 million, down 7.8% with improving quality of sales.
Underlying gross margin, excluding tariff refunds, expanded by 490 basis points, and expanded by 1,810 basis points including the impact of refunds. Our net income improved by 17.1 million to 18.4 million. Our reported and adjusted diluted EPS was $0.50. These results include 16.3 million in tariff refunds received during the period, contributing $0.44 per share. Adjusted EBITDA was 27 million, an improvement of 15 million compared to 12 million in Q2 of last year.
Excluding the impact of tariff refunds, adjusted EBITDA was 10.7 million, at 8.8% of sales, driven by our continued focus on profitable sales coupled with lower overhead and enhanced variable cost productivity, partially offset by fuel cost increases and higher advertising investments. Looking closer at our top line metrics for the quarter, as we continued our promotional reset and annualized our pricing strategy, net sales declined 7.8% to 121.4 million.
Excluding the impact of wholesale, net sales decreased 5.4%. During the first half, net sales decreased by 6.2%, which was at the high end of our guidance range of -6% to -10%. Our direct-to-consumer net sales, excluding wholesale, were 69.5 million, a decrease of 7.6% as we completed our promotional reset and annualized price increases, resulting in lower conversion. However, a 2.4% gain in average order value and 10% higher site traffic driven by increased marketing investment partially offset this decline.
In addition, mobile sales penetration increased by 90 basis points. Our network of 66 retail stores delivered net sales of 51.3 million, a decrease of 2.4%. Retail store sales were impacted by lower traffic and conversion, partially offset by improved inventory availability and 6% higher average order values. Retail continued to outperform the direct channel, delivering flat year-on-year sales for the first half. Regarding our newest distribution channel, Amazon, Duluth products have gained strong momentum since our mid-July launch, generating consistent week-over-week acceleration in sales.
Men's product sales increased 0.5% driven by strong core demand in first layer and woven bottoms including DuluthFlex Fire Hose and Double Flex denim. Women's product sales declined 15% driven largely by strategic SKU rationalization and reduced clearance sales, while gross margin continued to expand. AKHG brand sales declined 26% as we exited low-margin categories such as swimwear to improve gross margin, while cooling ups selections and Shoreside woven bottoms delivered strong sell-throughs with fewer promotions and increased average prices.
Gross margin rate expanded across product categories and sales channels. In addition, excluding the impact of tariff refunds, underlying gross profit dollars grew in both the second quarter and the first half of 2026. Gross margin rate expanded by 1,810 basis points to 72.8% of net sales. Excluding 16 million of tariff refunds, our Q2 gross margin was 59.6%, expanding by 490 basis points. This expansion was driven by our pricing and promotional reset, with average unit retails increasing by nearly 6%, along with cost savings from our direct-to-factory sourcing initiative.
These gains were partially offset by the impact of fuel price increases and carrier surcharge costs for the first half of the year. Underlying gross margin excluding tariff refunds was 58.7%, an expansion of 520 basis points versus prior year. Selling, general and administrative expenses in the second quarter were 69.5 million, up 0.7 million, or 1.1% compared to last year, deleveraging by 510 basis points to 57.3% due to a decline in sales. Advertising costs represented 10.9% of sales, an increase of 200 basis points with an investment in increasing brand awareness.
Shipping and variable costs deleveraged by 60 basis points driven by higher fuel costs and carrier surcharges, partially offset by continued savings from consolidating the fulfillment center network with the closure of the Salt Lake City fulfillment center, and store labor efficiencies. Overhead expenses were flat and deleveraged by 250 basis points, largely due to the decrease in sales and acceleration of incentive compensation accruals. Our ongoing operational discipline, demonstrated by structural gains in fulfillment efficiency and prudent overhead management, helped moderate deleveraging pressures and provided the flexibility to accelerate our brand-building initiatives. Inventory at the end of the second quarter was 125.2 million, a reduction of 22.9 million, or 15.5% compared to prior year. Our inventory mix at quarter end was also healthier, with 85.4% in current products and 14.6% in clearance goods versus 22.2% in the second quarter last year. Overall clearance inventory dollars were down 43.1%, while units decreased 46.6%, primarily driven by rightsized buying and higher sell-through rates in seasonal spring-summer clearance items year-over-year.
Inventory improved for the fifth straight quarter due to enterprise planning and SKU rationalization. In addition, prioritizing inventory at our Adairsville hub and retail stores improved in-stock levels by over 600 basis points. Our capital expenditures for the first half were 5.7 million compared to 9.7 million in the prior year, with investments primarily in the final phases of Manhattan Omni Fulfillment software. We ended the second quarter with a stronger balance sheet and liquidity position.
Cash and cash equivalents stood at 26.8 million with zero debt on our asset-based lending facility versus 32.5 million of debt on the facility at the same time last year. This resulted in a net liquidity position of approximately 96.1 million. Combined with our improved profitability, continued working capital discipline, and capital expenditure guardrails, the business generated free cash flow of 13 million by the end of the second quarter, an improvement of 41 million compared to the same period last year.
We continue to optimize our store fleet to maximize omnichannel sales in priority markets and improve profitability of the overall store portfolio. We have finalized five of our seven store lease renewals for this year, with the remaining two under negotiation. Looking ahead, 10 store leases are scheduled for renewal in 2027. Productivity across our store portfolio continues to trend upward, marked by an 80 basis point expansion in Q2 adjusted EBITDA margin and a 290 basis point gain year to date, building on the 360 basis point expansion achieved in the first half of last year.
This reflects a cumulative 650 basis point margin expansion over a two-year period across the first six months. Looking ahead to 2028 and beyond, as we lay the groundwork for our Raise the Roof growth phase, we are investing to refine and optimize the size and layout of our next-generation store format. Our supply chain transformation continues to deliver structural cost savings. In the last two years, we have consolidated the logistics network from four fulfillment centers to two.
This has allowed us to maximize the return on our investments in the fully automated Adairsville fulfillment center, which processed 75% of total units in Q2, an increase of 230 basis points from last year, while reducing our overall network variable cost per unit by nearly 25%. At the same time, optimizing our carrier network has allowed us to sustain nationwide click-to-delivery speed while partially offsetting the impact of rising fuel expenses and surcharges.
Looking ahead to full year fiscal 2026, we are updating our financial outlook by raising our adjusted EBITDA guidance while maintaining our overall net sales expectations. We are increasing our full year adjusted EBITDA expectations to between 38 million and 42 million, up from our prior outlook of 28 million to 32 million. This updated projection includes the 16.3 million gain from tariff refunds, partially offset by strategic growth investments and increased fuel expenses.
We are reaffirming our full year net sales guidance of 516 million to 540 million. First half net sales were down 6.2%, finishing at the top end of our targeted -6% to -10% range, while overall second half sales performance is projected to be between -2% to +2%. We expect sales in the third quarter to moderate as we lap prior year clearance events that generated lower-margin revenue. Our tariff rate for the second half of the year is assumed at approximately 15% to 16%, reflecting 12.5% for Q3 and back to the higher rates in Q4.
Within SG&A, we anticipate marketing spend to accelerate in Q3 compared to last year due to earlier holiday shopping demand, and we expect continued headwinds in transportation costs. We are affirming full year capital expenditure guidance of approximately 12 million, behind investments in Manhattan Omni Fulfillment software, Apple Pay, and maintenance. We are allocating capital and strategically reinvesting our cash flow and tariff refund proceeds across key priorities.
First, we are fueling brand growth with incremental second half marketing investments across connected TV, college football, and high-conversion search channels. Second, we are funding long-term strategic initiatives including retail store growth and wholesale partnerships to support the Raise the Roof stage of our Build to Last strategy for 2028 and beyond. Finally, we are being prudent in maintaining a reserve to counter macroeconomic and supply chain headwinds.
In closing, validated by five consecutive quarters of expanding margins and improving cash flow, our Q2 results demonstrate the success of our turnaround driven by margin discipline, optimized inventory, and strong cash generation. With the Seal the Foundation phase complete, we are focusing on Frame the Structure, capitalizing on our enhanced financial strength to invest in growth initiatives that drive strategic customer engagement and broader distribution.
Having transitioned our financial model toward higher structural gross margins, decreased fulfillment costs, and greater working capital efficiency, we are maintaining a disciplined approach to capital allocation and have clear financial levers to drive sustainable, profitable growth as outlined in our Build to Last strategy. With that, I will turn the call over for questions.
OPERATOR
As a reminder, if you'd like to ask a question at this time, please press star-1-1 on your telephone and wait for your name to be announced. To withdraw your question, please press star-1-1 again. Our first question comes from Dylan Carden with William Blair. Your line is now open.
Dylan Carden (Analyst)
Thank you. I'm curious if you can kind of spell out in guidance expectations for the third quarter, why that takes a step back, and maybe in that understanding kind of the drag of the Alaskan Hardgear business. I know that we're sort of two-fourths into that inventory reset. I don't think you've ever quantified it as a percent of sales, but just how big of a headwind is that versus sort of the core Duluth Holdings business?
Stephanie Pugliese, President and Chief Executive Officer
So, Dylan, this is Stephanie. Good morning. I can start with the Alaskan Hardgear conversation and then I'll hand it over to Hina on your other question around third quarter and guidance. Alaskan Hardgear is a relatively small part of our assortment overall. What we're finding is that we've got some specific core products in Alaskan Hardgear that are doing really well. It was an area of the business that over the past several years kind of fell victim, if you will, to the over-assortment, over-SKU situation that the total business had.
And so we've pulled that business back to the essence—things like Stone Run Pants, for example—and we're rebuilding into that. But think about it as a small part of the business, something that we think has opportunity in the long term, but it's really not an overall significant drag to what we're trying to do with the core men's and women's apparel.
Hina Agraval (Senior Vice President and Chief Financial Officer)
Yeah. And good morning, Dylan. On Q3 guidance, we expect the trend in Q3 to be better than Q2. However, we are not repeating some of the clearance events. As I mentioned on the call, our clearance inventory is down over 40%, both in dollars and units. And so that's the reason for moderating our expectations on Q3. But it will be an improving trend versus Q2.
Stephanie Pugliese, President and Chief Executive Officer
And I would categorize it, Dylan, as our reset really has been highly focused on the promotions that we turn on or trigger during specific time periods, and we're starting to lap that as we come into the back half of the year. That said, last year at this time we were so heavily impacted by clearance and a negative from the standpoint of our inventory and our balance sheet and ultimately the margins. But it did generate short-term top-line volume for us, specifically in the month of August and third quarter.
That is a headwind for us in third quarter.
Dylan Carden (Analyst)
Understood. So if I'm thinking about back half down to up two, is third quarter worse than that? And I guess if so, help me understand the inflection then in fourth quarter. Is that lapping that clearance activity? Is that sort of a marketing lagged effect?
Hina Agraval (Senior Vice President and Chief Financial Officer)
Yeah. So if you think about the minus 2 to plus 2 and the timing of the different quarters, every quarter improves versus the prior quarter. So Q3 better than Q2, Q4 better than Q3, and that is what gets us to the minus 2 to plus 2 for the second half versus the first half.
Dylan Carden (Analyst)
Okay, the inflection.
Hina Agraval (Senior Vice President and Chief Financial Officer)
But Q3, yes, lags Q4. Q4 will be better because there will be even more evenness versus last year when it comes to the amount of promotions, the pricing impact, the marketing impact, and the inventory situation.
Dylan Carden (Analyst)
And would you expect the recovery to be kind of led? I know it's further impaired versus the retail channel. But if you're doing all this marketing, wouldn't you expect the impact there to be mostly in the online channel, particularly as you lap the clearance activity? I know that's a higher clearance channel.
Hina Agraval (Senior Vice President and Chief Financial Officer)
Yes. We expect the improvement in both channels. And, like you said, the improvement is greater in the online channel versus the retail channel, especially in Q4.
Dylan Carden (Analyst)
And sorry, last one for me on inventory turns. If I kind of take the trailing four quarters, they're still kind of below two. And I'm just kind of curious, as you right-size the inventory here, the opportunity embedded in getting more efficient in turns. Thanks.
Stephanie Pugliese, President and Chief Executive Officer
Yeah, this is Stephanie. I'll take that, Dylan. We do definitely see opportunity in the long term for improving inventory turns and to continue to SKU-rationalize the business. That said, the other thing that was very important to us is, as you know, our core product, and I believe we still have opportunity in that core product to be in a never-out inventory situation so that when our customers come either online or in the stores, we know that we are satisfying that demand at the time of need.
So we're also looking at how we right-size and flow our core product in a way that satisfies our customer and just creates that better experience where we're in stock all the time. So it's a play on the inventory around SKU rationalization, tightening down or improving the sell-throughs—particularly on non-core products—and then an always-in-stock position on core.
Dylan Carden (Analyst)
Thank you very much.
OPERATOR
Thank you. That will conclude today's question and answer session. This concludes today's conference call. Thank you for participating. You may now disconnect.
Disclaimer: This transcript is provided for informational purposes only. While we strive for accuracy, there may be errors or omissions in this automated transcription. For official company statements and financial information, please refer to the company's SEC filings and official press releases. Corporate participants' and analysts' statements reflect their views as of the date of this call and are subject to change without notice.
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