Apple Inc. (NASDAQ:AAPL) is set to unveil its latest iPhone lineup Wednesday, with the iPhone 18 Pro models and a long-rumored foldable iPhone expected to headline the company’s September event.
Apple Event Sparked iPhone 18 Pro Speculation
Apple’s "Surprise and shine" teaser for its Sept. 9 event had sparked speculation about the iPhone 18 Pro, with Bloomberg’s Mark Gurman suggesting the visual could hint at a mechanical camera aperture and a new blue finish.
Apple confirmed that the event would begin at 10 a.m. PT at Apple Park and stream online. The event will be John Ternus’ first as the company’s CEO, after he succeeded Tim Cook on Sept. 1.
Foldable iPhone Surprise
Apple’s long-rumored foldable iPhone, potentially called the iPhone Ultra, is expected to be the biggest surprise. The book-style device would represent Apple’s first foldable iPhone and one of its biggest iPhone form-factor changes in years.
The foldable was expected to help Apple compete directly with Samsung Electronics (OTC:SSNLF) in the premium foldable market.
iPhone 18 Pro Lineup
iPhone 18 Pro: Apple was expected to launch the iPhone 18 Pro with the A20 Pro chip, built on a 2-nanometer process for better performance and efficiency, while also bringing camera enhancements and fresh color choices.
iPhone 18 Pro Max: The Pro Max was expected to offer similar upgrades, along with a larger display and battery.
Camera improvements and the A20 Pro chip were also anticipated, while higher pricing was possible due to rising component and memory costs.
Apple Watch and AirPods
Apple Watch Series 12: Apple was expected to introduce the Series 12 with a faster processor, improved heart-rate monitoring, and new health features, while retaining a largely familiar design. A ceramic case option was also rumored, MacRumors reported.
Apple Watch Ultra 4: The Ultra 4 was expected to focus on internal upgrades, including a new processor and enhanced health and fitness tracking, rather than a major redesign.
AirPods 5: AirPods 5 were expected to feature an updated H3 chip for better sound and lower latency, with improved noise cancellation and possible new health features also rumored.
Price action: Apple shares closed at $319.97 on Friday, down 2.51%. The stock fell another 0.36% in Tuesday’s premarket session at the time of writing.
The Benzinga Edge Stock Rankings indicate a broad improvement in Apple’s price trends, with the stock’s short-, medium- and long-term momentum indicators all turning positive.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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