Strategy's $250 Bitcoin-Themed Air Jordan Sneakers Sell Out — But BTC Isn't Accepted

Strategy Inc.‘s (NASDAQ:MSTR) limited-edition Bitcoin (CRYPTO: BTC) sneakers, inspired by Nike Inc.’s (NYSE:NKE) Air Jordan 1, have sold out.

No Bitcoin Payment Option

Strategy listed the product on its official online shop, Strategy Store, on Tuesday. The shoe, priced at $250, features leather overlays, a mid-top silhouette and orange branding that ties it to the company’s Bitcoin identity.

The regular Air Jordan 1 generally ranges from $110 to $185 in the U.S. depending on the specific model type.

As of this writing, the product is sold out. Beyond sneakers, the Strategy store also offered a range of apparel, accessories and gear.

The most intriguing part was the payment options. The store’s listed payment options included cards, Apple Pay and Google Pay, but not Bitcoin or any other cryptocurrency.

Strategy Holds Off BTC Acquisition

The launch comes as Strategy reported no Bitcoin purchases last week, with the company’s stash unchanged at 845,050 BTC, acquired for $63.73 billion at an average price of roughly $75,412 per coin.

Instead of buying Bitcoin, the company repurchased 1.81 million shares of its STRC (NASDAQ: STRC) for $176.3 million using its dollar reserves.

The company ended a two-month Bitcoin buying drought, acquiring 4,603 BTC for $370 million at an average price of $80,318 per coin.

Price Action: At the time of writing, BTC was exchanging hands at $79,594, up 1.42% in the last 24 hours, according to data from Benzinga Pro.

Strategy shares were up 3.50% in pre-market trading after closing 4.40% lower at $136.52 during Tuesday’s regular trading session.

According to Benzinga’s Edge Stock Rankings, MSTR shows a stronger price trend over the short and medium terms but has lagged over the long term.

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