Meta Platforms Inc. (NASDAQ:META) is trending Wednesday after the company announced Muse, a personal AI agent designed to proactively help users manage tasks and achieve goals.

Muse: Meta’s AI Agent for Real-World Tasks

Muse is designed to do more than answer questions — it takes on tasks and projects directly, turning long-term goals into action plans and working on a person’s behalf across the apps they use daily. The agent runs on Muse Secure VM, a dedicated virtual machine that houses both the agent and a user’s data, and communicates through natural conversation, either in the standalone Muse app or directly within WhatsApp. Muse is powered by Muse Spark, Meta’s most capable model to date, built specifically for real-world agentic work.

Muse can handle tasks such as sending emails or booking travel and can also take on larger goals by developing personalized plans, coordinating time and resources, and advancing work independently — including opening a browser, filling out forms, and negotiating on a user’s behalf. For purchases, Muse checks out using Link, built by Stripe, becoming the first AI agent covered by Link’s purchase protections.

Muse’s Privacy and Security Feauters

Meta built several safeguards into Muse’s architecture, including a separate Sentinel agent that monitors and must approve any action Muse takes involving the internet, and a design that keeps Muse from ever seeing a user’s passwords or payment credentials directly. Users control which apps Muse can access and how much authority it has, can revoke access at any time, and can opt out of having their interactions used to train Meta’s AI models. Later this year, Meta plans to introduce Muse Confidential VM, which will encrypt a user’s entire virtual machine, including conversations with Muse, with a key only the user holds.

Rollout of Muse

Muse is rolling out in the U.S. on iOS, Android, and muse.ai, with availability on AI glasses coming soon. The agent is free for most use cases, with subscription plans available for expanded functionality.

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Meta Shares Trade Higher

META Price Action: At the time of publication, Meta shares are trading 4.56% higher at $641.44, according to data from Benzinga Pro.

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