The collaboration is designed to remove two of the most persistent barriers facing emerging artists—securing high-quality visual content and earning meaningful exposure on mainstream radio. Through the partnership, MVM’s users gain a direct on-ramp to Discovr Radio’s guaranteed AM/FM placements, while Discovr Radio’s artist community gains immediate access to MVM’s catalog of cinematic music videos to match, customize, and create release-ready visual content.

"Discovr Radio exists to give artists guaranteed exposure on the radio stations their fans already love, and Music Video Marketplace solves the visual side of that same equation," said Theo Romeo, Chief Product & Marketing Officer at Auddia. "Together we’re building a more complete promotion stack for independent artists—one where a song can move from a finished master to a polished music video to a guaranteed AM/FM placement, all through trusted partners. This is exactly the kind of creative-network expansion we set out to drive when we launched Discovr Radio."

Founded by Loraa White, Music Video Marketplace was built around the conviction that cinematic, human-made music videos should not be reserved for artists with major-label budgets. The platform offers a curated library of professionally filmed, edited, and color-graded videos that artists can license—often within minutes—to accompany new releases, campaigns, and tour announcements.

"At Music Video Marketplace, we’re focused on removing barriers for independent artists, and partnering with Discovr Radio extends that mission beyond visuals," said Loraa White, Founder of Music Video Marketplace. "Together, we can give artists a more connected route from creating professional visual content to reaching new radio audiences. It’s a really exciting creative exchange, and we’re proud to welcome Discovr Radio into our growing partner network."

Under the partnership, both companies will cross-promote one another to their respective communities. Discovr Radio will surface MVM’s video offerings to participating artists and labels through its Artist Portal, while MVM will feature Discovr Radio across its platform and user dashboard, introducing its customer base to AI-powered radio promotion. The two teams will also collaborate on co-marketed campaigns, joint educational content, and future product integrations. The partnership also expands Discovr Radio’s artist acquisition channels by introducing the platform directly to MVM’s community of independent artists and labels.