The acquisition increases Mr. Reiss’ ownership position in Canada Goose and reflects his continued long-term investment in the Company.

Immediately prior to the acquisition reported hereby, Mr. Reiss beneficially owned and exercised control and direction over 119,413 SVSand, through DTR, 20,130,334 multiple voting shares of Canada Goose (each an "MVS" and together with the SVS, the "Shares"). Such SVS represented approximately 0.26% of the outstanding SVS.

Immediately following the acquisition, Mr. Reiss, including through DTR, beneficially owns and exercises control and direction over 219,413 SVS, representing 0.48% of the outstanding SVS, and 20,130,334 MVS, representing 39.47% of the outstanding MVS. Mr. Reiss also holds 2,545,987 options to acquire SVS upon exercise, 188,295 restricted share units and 532,041 performance share units. Such MVS and SVS represent, in the aggregate, approximately 21.00% of all of Canada Goose’s outstanding Shares and 36.28% of the votes attaching to all of Canada Goose’s outstanding Shares.

The securities were acquired through the facilities of the TSX and other Canadian published markets at prices ranging from $10.555 to $10.695 per share for an average purchase price of approximately $10.623 and an aggregate purchase price of approximately $1,062,300.

The securities were acquired for investment purposes. Depending on market conditions and other factors, Mr. Reiss and DTR may, from time to time, acquire additional securities of Canada Goose, or dispose securities of Canada Goose, including pursuant to the terms of the existing automatic securities disposition plan with Canada Goose, or continue to hold their current investments. Mr. Reiss may, in the future, discuss with other members of management or other members of the Board of Directors or shareholders of Canada Goose any of the transactions listed in clauses (a) to (k) of item 5 of Form 62-103F1 of National Instrument 62-103 The Early Warning System and Related Take-Over Bid and Insider Reporting Issues, and it may further purchase, hold, vote, trade, dispose or otherwise deal in the securities of Canada Goose, in such manner as it deems advisable subject to applicable securities laws.

The acquisition of the SVS was made in reliance on the normal course purchase exemption set forth in section 4.1 of National Instrument 62-104 Takeover Bids and Issuer Bids. The SVS acquired represent approximately 0.22% of the presently issued and outstanding SVS.