On Thursday, D2L (TSX:DTOL) discussed second-quarter financial results during its earnings call. The full transcript is provided below.
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Summary
D2L reported a 2% increase in total revenue, reaching $55.6 million, with subscription and support revenue also up by 2% to $50.9 million. The company experienced a 5% growth in annual recurring revenue, totaling $223.4 million.
The company faced significant churn in the U.S. K-12 market, impacting headline growth metrics, but excluding this segment, ARR grew over 10% year over year, marking the fourth consecutive quarter of double-digit ARR growth in core markets.
D2L's future outlook remains positive, with expectations of improved revenue growth and profitability in the second half of fiscal 2027, driven by international expansion, AI adoption, and a strong pipeline in higher education and corporate markets.
Operational highlights include significant new customer wins such as UNSW Sydney, and the ongoing success of products like Creator+ and D2L Lumi, which has surpassed $5 million in arrangements and is attached to over 40% of new deployments.
Management maintains a positive outlook, with revised guidance reflecting a slight reduction in expected revenue growth due to softer demand in professional services and a delayed customer deployment, but EBITDA guidance remains unchanged due to operational efficiencies.
Full Transcript
Craig, Investor Relations
Filed under the Company's profile on SEDAR+. In addition, during the call, reference will be made to various non-IFRS financial measures, including adjusted EBITDA, adjusted EBITDA margin, adjusted gross profit, adjusted gross margin, and free cash flow. These non-IFRS financial measures do not have any standardized meaning prescribed by IFRS and may not be comparable to similar measures presented by other public companies. Please refer to the Company's MD&A for the quarter ended July 31, 2026 for more information about these and certain other non-IFRS financial measures, including, where applicable, a reconciliation of historical non-IFRS financial measures to the most directly comparable IFRS financial measures from our financial statements. I'd now like to turn the call over to Mr. John Baker, Chief Executive Officer of D2L. Please go ahead, John.
John Baker, Founder, CEO, and Chairman
Thank you, Craig, and good morning, everyone. Thank you for joining us for our second quarter fiscal 2027 earnings call. We released our financial results after market close yesterday and you can find those materials in the Investor Relations section of our website. Please note that all amounts discussed today are in U.S. dollars unless otherwise stated. I'm pleased to be joined this morning by Josh Huff, our CFO. Our second quarter results reflect both strong bookings quarter and the anticipated impact of the previously disclosed U.S. K-12 customer churn. While this affected our headline growth metrics for Q2, the underlying performance of our core business remains solid. And with this headwind now behind us, we expect improved revenue growth and profitability as we move through the second half of fiscal 2027. For the second quarter, subscription and support revenue increased 2% to $50.9 million. Annual recurring revenue, or ARR, increased 5% to $223.4 million. Adjusted EBITDA was $6.5 million and we repurchased approximately 2 million subordinate voting shares during this quarter while maintaining a strong balance sheet with $106.4 million of cash and no debt.
As you will see in our Q2 disclosure, we've adjusted revenue guidance for the full year based upon softness in our advisory services and the delayed launch of a new customer. Josh will get into this in more detail shortly. Importantly, excluding the K-12 market, ARR grew more than 10% year over year—our fourth consecutive quarter of double-digit ARR growth across our core higher education and corporate markets, which account for more than 90% of our revenue.
This performance reflects healthy bookings, strong competitive win rates, and our success in expanding customer relationships through the broader D2L platform. In our largest market, higher education, our competitive position continues to strengthen. We continue to displace each of our major competitors as institutions globally look to modernize their learning environments and prepare for the future of learning. In North America higher education, our new customers in the quarter included the School of Professional Studies at Brown University, a member of the Ivy League, as well as Golden Gate University and Southwestern Michigan College.
These wins reinforce the importance of our platform and product roadmap among institutions as they make big, long-term decisions about their learning technology. Internationally, our momentum continues to build in key markets. During the quarter we added customers including the Continuing Professional Development Unit at the University of Leeds in the United Kingdom, Van Lang University in Vietnam, and IESB in Brazil. And subsequent to quarter end, UNSW Sydney selected D2L Brightspace as its next-generation learning platform.
UNSW is one of the top 20 ranked universities globally. This is a flagship win for D2L. As we start Q3, we see a significant long-term opportunity internationally as institutions around the world modernize their learning platforms. Before moving on, I'd like to briefly touch on the K-12 market. This has been a challenging last 12 months with the U.S. K-12 market where we've experienced significantly more churn than normal. We don't take that lightly and we're committed to delivering better results moving forward.
Beginning in Q3 of this fiscal year, we expect the retention and growth trends to continue to normalize in K-12, and we're pleased to report that our remaining K-12 customer portfolio is strong, engagement remains healthy, and we're seeing encouraging new opportunities and new logos emerge. Beyond education, we further expanded our presence in the corporate market. New customers this quarter included the American Society of Safety Professionals, the Royal College of Anaesthetists in the United Kingdom, and the Public Service Alliance of Canada, one of Canada's largest unions representing close to 250,000 workers.
These wins highlight our ability to support workforce development, professional education, and member learning at scale. New customer acquisition remains an important growth driver and we're also creating value through the expansion of the D2L platform with our existing customer base. Creator+ continues to gain traction as customers look to create more engaging, interactive, and accessible learning experiences, highlighted by an adoption rate of more than 35% among existing customers.
We're also seeing increasing momentum for our AI offering, D2L Lumi. During the quarter, D2L Lumi surpassed $5 million of arrangements and is attached on greater than 40% of new customer deployments within global higher education, and we're working hard to broaden adoption with existing customers as well. This demonstrates that AI is contributing to both sides of our growth strategy. It's strengthening the value proposition for new customers while creating additional opportunity to expand relationships with existing customers.
We also see evidence that educators are moving beyond the initial exploration and discussions about AI to now focusing on practical implementation. In research conducted by our team earlier this year, educators consistently emphasize the importance of AI tools that improve learning outcomes, enhance teaching effectiveness, and are deployed in a trusted and responsible manner. We believe this feedback validates our strategy of embedding AI in ways that help educators and learners achieve better outcomes while maintaining strong foundations of trust, privacy, and accessibility.
These themes were reinforced at Fusion 2026, our annual customer conference where we welcomed more than 1,100 attendees from all around the world. One of the clearest messages from our customer conversations was that institutions are looking for a practical path forward as AI continues to reshape learning. Customers recognize the potential of AI, but they want to move forward thoughtfully. They're focused on responsible implementations, protecting institutional and learner data, and ensuring that technology contributes to meaningful learning outcome improvement.
More broadly, institutions are looking for a trusted partner that can provide both stability and innovation as they navigate this evolving learning landscape. At Fusion, we introduced new AI-powered innovations and platform enhancements across D2L Brightspace, Lumi, Creator+, and H5P. We've included new capabilities designed to help customers transform existing learning content to be more engaging and to improve outcomes, translate content into new languages, and provide learners with Lumi Learner Mode for more personalized support and embedded knowledge checks.
Overall, we're encouraged by the performance across our core markets and while our current growth profile has been affected by the previously disclosed U.S. K-12 attrition, we continue to see strength in bookings, customer expansion, and AI adoption. We are well positioned for improved revenue growth and profitability through the balance of fiscal 2027 and into fiscal 2028. With that, I'll turn the call over to Josh to review the financial results and to talk about the outlook in more detail.
Josh Huff, Chief Financial Officer
Thanks, John, and good morning, everyone. As John noted, our second quarter results reflect continued growth across our core markets together with the anticipated impact of the previously disclosed U.S. K-12 customer churn. As expected, Q2 represented the period of greatest impact on our reported growth rates. While these factors affected our near-term financial performance, the underlying performance across our core higher education and corporate markets remained solid.
Total revenue increased 2% to $55.6 million, subscription and support revenue increased 2% to $50.9 million, reflecting growth from new customers and expansion with existing customers, partially offset by higher than typical U.S. K-12 churn experienced over the past 12 months. In addition, the current quarter was affected by the delayed go-live of a new customer deployment, resulting in approximately 0.5-point impact to subscription and support revenue in the quarter and is anticipated to be live by the end of this fiscal year.
Annual recurring revenue increased 5% to $223.4 million and in constant currency increased 6%. Reported ARR in Q2 was impacted by the final major component of U.S. K-12 churn as previously disclosed and in line with our expectations. As John highlighted, excluding the K-12 market, ARR increased 10% year over year and on a constant currency basis increased 11% year over year. Professional services and other revenue was $4.7 million, consistent with the prior year.
We continue to see a softer demand environment for advisory engagements within our professional services practice while remaining confident in the value these services can provide to clients. Turning to margins and profitability, adjusted gross margin was 70.4% compared with 70.6% in the prior year period. As previously disclosed, the database technology work was completed during the second quarter, concluding the associated incremental costs incurred over the past 12 months. This positions us to report improved gross margins in the second half of fiscal 27 and moving forward. Adjusted EBITDA was 6.5 million, or 11.6% of revenue, compared with 7.5 million, or 13.7% of revenue in the same period last year. Adjusted EBITDA reflected the previously discussed revenue impacts as well as planned investments in sales and marketing, including our annual Fusion customer conference held in Q2.
Importantly, the broader progression of our business remains consistent with the first-half/second-half framework we outlined at the beginning of this fiscal year. As we move through the second half of fiscal 27, we continue to expect higher revenue growth, expanding gross margins, and meaningful adjusted EBITDA margin expansion. The midpoint of our updated guidance implies approximately 7% subscription and support revenue growth and a 16% adjusted EBITDA margin in the second half of the year, a significant improvement relative to our Q2 results.
Moving to net income, we reported a net loss of 3.1 million in the second quarter compared with net income of 2.7 million earned in the prior-year period. The primary driver of this change was a non-cash fair value loss of 4.8 million related to the loan receivable from Skillswave. As required under IFRS, the loan is measured at fair value each quarter. Updated assumptions reflecting Skillswave operating results, financing environment, and credit risk resulted in the fair value being reduced to nil as at July 31.
This fair value adjustment does not change the underlying loan, which remains in place and secured. Turning to cash flow, cash flows from operating activities were 28.8 million in the second quarter compared with 15 million in the prior-year period, and free cash flow was 28.5 million in the second quarter compared with 15.2 million for the same period last year. The year-over-year increases primarily reflect working capital movements, including strong customer collections during the quarter.
We believe the trailing twelve-month period provides a more representative view of the underlying cash generation as it normalizes working capital movements between quarters. For the 12 months ended July 31, free cash flow was 42.7 million versus 24.1 million in the comparable trailing twelve-month period, showing significant progress in scale. Our financial position remains strong as we ended the quarter with 106.4 million of cash and cash equivalents and no debt on our balance sheet.
In terms of capital allocation, we completed our previously announced substantial issuer bid during the quarter, repurchasing approximately 1.9 million subordinate voting shares. We also repurchased about 131,000 shares under our normal course issuer bid during the period. As a result, we repurchased a total of approximately 2 million shares during Q2 and will continue using the NCIB over the balance of this year. Looking across a longer period, we have now repurchased more than 3 million subordinate voting shares through the SIB and NCIB combined over the trailing 12 months.
This represents 11% of the opening subordinate voting shares outstanding during that period. We believe our use of these programs reflects a disciplined approach to capital allocation. We have been able to meaningfully reduce our share count and return capital to shareholders while maintaining a debt-free balance sheet and significant financial flexibility to continue investing in our organic and inorganic growth opportunities. Turning to our outlook, we have revised our revenue guidance for fiscal 27.
We now expect subscription and support revenue of 211 million to 213 million, representing growth of 6% to 7% over fiscal 26, compared with our previous range of 212 million to 214 million, and total revenue of 228 million to 231 million, representing total growth of 5% to 6% over fiscal 26, compared with our previous range of 231 million to 234 million. The revised revenue outlook reflects softer demand within our advisory professional services practice, as well as the delayed go-live of a new customer deployment and the corresponding impact on subscription and support revenue in the current fiscal year.
Ongoing optimization of our cost of goods sold and operating efficiencies is offsetting the impact of the lower revenue outlook, allowing us to maintain our adjusted EBITDA guidance of 33 million to 35 million, representing an adjusted EBITDA margin of approximately 15% at the midpoint. As John highlighted, we continue to expect meaningful improvement in our financial profile during the second half of fiscal 27. Looking beyond the current year, our fiscal 28 target operating model remains unchanged.
We continue to target revenue growth of 10% to 15% and an adjusted EBITDA margin of 18% to 20%. We recognize that achieving these targets requires a meaningful step-up from our fiscal 27 performance to date. Our confidence is grounded in four consecutive quarters of double-digit ARR growth in our core markets, a strengthening competitive position, continued international expansion, increasing customer value through products such as Creator+ and D2L Lumi, and the diminishing impact of the churn and COGS headwinds that have affected our reported results the past few quarters.
These targets remain a clear priority for the team, and our focus is squarely on executing the plan to deliver higher revenue growth, expanding margins, and increased cash generation. With that, we'll open the call to questions.
OPERATOR (Moderator)
We will now begin the question-and-answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. We ask that you pick up your handset when asking a question to allow for optimum sound quality. If you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of Erin Kyle with CIBC.
Erin, your line is open. Please go ahead.
Erin Kyle, Analyst at CIBC
Hi, good morning. Thanks for taking the questions. I guess first one here is just on the K-12 churn in the quarter. I'd say that the magnitude of the churn was larger than what we had anticipated. So maybe if you can kind of comment on the size of the contract there, or average contract size across K-12 and your broader markets. And then maybe just as a follow-on, do you have any other large contracts that are similar in size to this one that could be up for renewal in the next few quarters here?
Josh Huff, Chief Financial Officer
Yeah, as we had discussed in previous quarters, Q2 effectively had that sort of final tranche of churn during this sort of 12-month period where we've had higher levels of churn than normal. And so the amount of churn from K-12 in the quarter was actually in line with our expectations and plans. We are, you know, pleased to report that, go forward, we do expect K-12 to return to normal retention and growth effective Q3 and sort of have this ARR headwind behind us.
I think the other sort of mechanical thing within ARR is always FX as well. So in the quarter, just to be clear, there was a $2 million haircut on ARR from FX. And so when you sort of reconcile each of those data points, we actually added net $6 million of ARR from our core business in the quarter, which is a decent Q2.
John Baker, Founder, CEO, and Chairman
And then, Erin, just to add a little color to the K-12 market, I spent a lot of time visiting a number of our clients over the course of the last 12 months as well. And, by and large, the rest of our client base is very solid. So there are other large clients. You know, for example, most of Canada uses D2L as a learning platform. New Zealand, New York City, many others. And so there are still large clients, but the clients that remain are very solid, growing, and engaging heavily in terms of new technologies to support a better learning experience.
So very confident in our go-forward strategy with K-12. And keep in mind this is now less than 10% of our overall revenue.
Erin Kyle, Analyst at CIBC
Maybe just a follow-up to that, John, just on the differences in the U.S. K-12 market and Canada and international. Is there anything you can call out more specifically on why you have the confidence that this is contained to U.S.? The nuances of the U.S. K-12 market, I imagine, are different than Canada, for example. So maybe if you just put some color around that.
John Baker, Founder, CEO, and Chairman
Yeah, I think, just generally speaking, it's no secret that the overall U.S. K-12 edtech spend is down significantly year over year. You know, in our case, what we're seeing in markets like Canada—Canada's ranked number three in the world, for example, in education for K-12—there's a real investment in making sure that their students have the best technology to support a really great learning experience that helps them achieve even better results year over year.
So there is a real investment in cutting-edge technology to support student learning. And we're seeing that in other markets around the world. It's not to say that that's not existing in the U.S.—I just want to be clear on that. There's just been a general pullback on technology spend across the U.S. in the course of the last two years. And at some point we hope that that will bounce back. And, in the meantime, we're digging in deeply with the clients that really care deeply about improving educational outcomes for their students.
Erin Kyle, Analyst at CIBC
That's helpful, thank you. And then maybe I'll just ask one more on the deferred implementation that you called out. Can you expand a bit more on the reason behind that deferral and then, in your view, is the delayed implementation there—do you feel it's company specific or customer specific to that particular account? Or do you think it could be expanded to other contracts as well?
John Baker, Founder, CEO, and Chairman
Oh, no, this is very specific to one individual account. It's a very large one. As you can tell by the change in guidance for the year, it's just sliding the go-live into end of Q3 from where we expected it to be much earlier. And it's just a very large, complex implementation that required custom software development. And there was a fairly significant change of scope of that software development. So until that implementation is done, it's very hard to sort of go live with all this—you know, in this case, close to a million users.
And so when that does go live later this quarter, we're quite excited to start to recognize the revenue after that going forward, which is part of why we're seeing the confidence in the revenue acceleration in the back half of the year.
Erin Kyle, Analyst at CIBC
Thank you. I'll pass the line.
OPERATOR (Moderator)
Your next question from the line of Doug Taylor with National Bank. Doug, your line is open. Please go ahead.
Doug Taylor, Analyst at National Bank
Yeah, thank you. Good morning, John. I'll ask you to maybe comment on the pipeline. You obviously had a strong Q2 for core higher education growth. Can you talk about the momentum and, you know, the conversion rates that you think about when—and what's required to get to your refreshed guidance now for this year, as we think about next?
John Baker, Founder, CEO, and Chairman
Yeah, the guidance change for this year really has very little to do with the pipeline. It's really just recognizing revenue in-year. What I'm excited about is actually the pipeline. Even in a tough macro market with RFP volume down, we're seeing our win rates continue to climb. In our core higher education market in particular, we're seeing flagship wins. Like UNSW Sydney is a great example. It's a top 20 university globally and it's not just in one region.
We're seeing wins in many different regions around the world. And so I'm very bullish on the team's work on the pipeline. We're not done yet, Doug. There's a big effort ahead of us to really fire up a replacement cycle to encourage clients to move to an AI-first learning platform. But I'm confident over the course of the next few months we'll get that really started to fire up because what we're seeing now with our clients is close to an order of magnitude improvement.
So the combination of our learning services with Lumi with Creator Plus is really having a major impact on improving educational outcomes. So completion rates are going up, really high up. Which for a university, for example, if they can improve completion rates or retention of students by 10%, that's tens of millions, possibly hundreds of millions for some of our bigger clients. And so that's compelling just by itself, but we're also saving a tremendous amount of money in terms of development of high-quality learning experiences.
And at the same time, you know, what we have is an environment where students are really desperate to have a better learning experience because they're up against students that may be using other technologies to sort of write an essay or to do some of the work. And they want better learning experiences to actually have a better outcome for their own career, for their own progression in life. And so all these, I think, are going to turn into a tailwind for us as we look ahead.
And that's starting to show up in the pipeline. We're seeing healthy pipeline generation, but the work's still being done to really start this replacement cycle in the market that will drive RFP volume with our high win rates. That will be a very compelling event.
Doug Taylor, Analyst at National Bank
You've talked about these high win rates and a lot of the success you've had has come, I guess, at the expense of some of your legacy competitors. But as you use Lumi and AI as a competitive differentiator in future new wins, can you maybe talk about whether there's been a change here in the budget that some of these institutions are willing to allocate towards investment in that technology versus just replacing legacy systems?
John Baker, Founder, CEO, and Chairman
I think that's the part we have to unlock at the back half of this year, is really helping these institutions understand the value that could come from these technologies. I would imagine most don't realize they can get an order of magnitude improvement by implementing these technologies to support a better learning experience. They just don't have that connection yet. So we have a big education effort ahead of us, but I think it is very compelling.
I don't think there's any budget issue from all the clients that I'm speaking to. They have budget for AI. They have. There's no sticker price issues. Our technology key now is trying to figure out the autonomics to get them to buy it as quickly as possible. We're seeing good attach with new clients, which is very encouraging. Over 40% buying it right out of the gate. We're seeing the attach rate for existing clients ticking up, but we want to see it tick up much, much faster.
You know, we might. I know it sounds strange. But, you know, we're happy with the growth that we've seen so far in the first half of the year with Lumi, but the back half, we're hoping to really start to accelerate the growth.
Doug Taylor, Analyst at National Bank
Okay, one more for me. Maybe this one's better suited for Josh. I think you've done a good job articulating the short-term headwinds that you faced in recent quarters. You also did in your prepared remarks reiterate the 10% to 15% growth objective. As we think about next year, you do have some lingering stubs you'll be lapping from K-12, you know, FX and perhaps, you know, the Professional Services set-up. Can I maybe just get you to talk through some of those things, the puts and takes as we think about the growth profile into next year?
Josh Huff, Chief Financial Officer
Yeah, absolutely. Appreciate the question. In Q2, as we mentioned, sort of always had a bit of this trough dynamic. And so as we look forward into the second half of the year, we'll start to see some accelerants this back half. In the implicit in the guidance, you kind of can map into a 7% subscription growth in the second half and 16% EBITDA margin in the second half. But also, as you mentioned, those headwinds abating on the K-12 front, we'll see that most readily in ARR starting Q3 and beyond.
It'll effectively be a sort of clean representation of adds. And then on the margin front, the COGS work has actually sort of exceeded our expectations slightly. And so we start to see in the back half of this year already a bit of a step-up in our margin profile. And that will continue into next fiscal. And I'd say more importantly, it really comes down to looking at sort of that core business performance. We look at that ex-K-12 ARR growth being low double-digit the past four quarters, 11% this past quarter, win rates are strong.
International continues to tick at about a 15% growth profile. As John mentioned, you know, we continue to see a really good opportunity with Creator Plus and Lumi. So all of those things are sort of getting us comfortable with our plans to step up into that F28 operating model. And certainly we're committed and focused as a management team to getting there. Thank you. I'll pass the line.
OPERATOR (Moderator)
Your next question from the line of Gavin Fairweather with Cormark. Gavin, your line is open. Please go ahead.
Gavin Fairweather, Analyst at Cormark
Oh, hey, good morning. Thanks for taking my questions. Maybe just to start on Australia, you know, I think you've added some sales investments in recent quarters and nice to see the UNSW win coming through subsequent to quarter-end. So maybe you can just refresh us on, you know, your view of the market structure in Australia and your ambitions in that market in the years ahead.
John Baker, Founder, CEO, and Chairman
Yes, it's not just Australia. Australia is one of many markets which are now really coming to life for us as a company. What's interesting in Australia is, you know, up until recently we did not have a lot of wins in that region in higher education. We had great clients, great proof points. The market was largely Canvas and Moodle, and we're now starting to see the momentum shift in that market to us with those two big wins. UNSW is a fantastic one.
Great school, very committed to really having a big impact on improving the student learning experience at a very prestigious institution, and I think they're going to be a great partner. University of Otago, another great example in New Zealand. There's some fantastic new wins in that region, really great clients, and I think it's also a good example where all of these institutions are also using H5P in that region as well too. And so you get this cross-pollination of great experiences.
But that institution in particular did a very detailed diligence review of our platform and us as a company to make that decision. And I think it's going to be hopefully an example for many other prestigious institutions from around the world to make similar choices in the year ahead. I think that market dynamic is playing out whether it's in Singapore or Netherlands or South Africa or many, many other countries around the world. There's not just an isolated spot or example, if you will.
Gavin Fairweather, Analyst at Cormark
That's great. And then maybe just turning to the corporate side, you know, further momentum this quarter on the membership side. I know that, you know, a goal of the company is to push more into employee training. Maybe just you could provide us with an update there. I know there's been a lot of product work underway and you've hired some new leaders. I know it's probably not going to impact the back half of this fiscal year, but maybe just update us on the strategy and progress heading into fiscal 28.
John Baker, Founder, CEO, and Chairman
No, I think you're still seeing fantastic growth there, especially for training organizations where their members need a fantastic learning experience to support those training organizations, continue to support their mandates and drive additional revenue for those organizations. So that's a very strong part of our business and growing quite quickly. You know, we continue to invest across all of our markets in terms of developing new product, new technologies to really support us, making sure that we can continually expand the market opportunity that's in front of us.
And I remain very bullish on corporate being a critical market for us because, as you can imagine, anytime that all these industries are going through this big transformation, they're going to need upskilling and learning and we're the best platform for them to deliver that to their members. And we're quite excited to see the new clients coming on board this past quarter and very bullish on the opportunities in front of us with the new leadership and also the expanded team.
OPERATOR (Moderator)
Thanks so much. Your next question from the line of John Xiao at TD Cowen. John, your line is open. Please go ahead.
John Xiao, Analyst at TD Cowen
Good morning, guys. Thanks for taking my question. So in terms of the Lumi ARR, it's good to see that 40% growth in just two quarters and I understand attach rate for new customers is relatively high. So my question is, how do you plan to drive a higher attach rate among your existing cohort? Is it more of a conversation at renewal, or is the conversation already happening?
John Baker, Founder, CEO, and Chairman
The conversation is typical for renewal. That said, the impact that Lumi has now with clients is so significant, they should be embracing it today. They shouldn't be waiting. And so, you know, I'm actually personally sitting down with the team to understand all the key objections that get in the way of people trying to buy Lumi today and see if we can figure out how to knock them back as quickly as possible. You know, John, like this is a technology where if they implement it, all of a sudden you can do things like translate this content into different languages.
You can automatically take a Word document and convert it into a beautifully engaging interactive learning experience. With interactives and flashcards and quick knowledge checks on the bottom of every page, it just makes learning so much better for students. We now have closing in on 10 different efficacy studies that demonstrate the impact that it has in terms of improving educational outcomes. And then our learning services team has actually figured out ways to really drive down the cost of developing these courses as well.
So the combination of those two things is so compelling for clients. It's literally almost 10x better than the way that they've been doing it so far to date. And anytime you get a product to the point where it's 10x, that's compelling enough to put in place to purchase today, there's little to no risk attached to these clients putting this technology. The clients that have embraced it have had a tremendous impact on their businesses. And we just need to get the word out, I think.
John Xiao, Analyst at TD Cowen
And in terms of your PS revenue guidance this quarter, I'm just curious, is the weakness largely discretionary or cyclical? Does it reflect a structural change in how customers purchase your PS services? You know, my understanding is you have shortened the deployment cycles. What is the implication maybe for your future PS revenue going forward?
John Baker, Founder, CEO, and Chairman
It's largely just on advisory services; it's not on the implementation side of it. I just want to be clear on that. And it's largely just softness in a particular quarter. It's not an overall major trend here. I think the overall services for professional services has just largely been flat for a couple of years now. We saw a big spike up during the pandemic, as you can imagine. I'm not sure why it isn't going up and to the right, to be honest. It doesn't need to if we can drive the AR adoption without it going way up.
We're not counting on services, if you will, as a big revenue driver, but we think there's tremendous value in that team. That team, as I said earlier, can unlock the ability for you to 10x improve the educational outcomes for your students. And so why wouldn't you engage with them? And so similar to Lumi, I'm sitting down with the team to try to figure out what are the blocks in terms of getting this adopted more widely. And again for clarity, there are great clients that are engaging with this team to drive really incredible results with their programs, and they come back and buy that service over and over again.
So it's not like there's not great case studies; there are fantastic case studies there. We just need to make more of our client base aware of this great service. Sometimes it's not just the technology; it's the combination of technology and people that really have a big impact. And I think one of the things that we're going to try to do is really think about how the advisory services group could be thought of almost as forward-deployed engineers that are out there helping clients embrace these new AI technologies, these new approaches to building courses.
And that might be part of the way that we spike that revenue back up in the back half of the year and into next.
UNKNOWN Analyst
That's great color.
John Baker, Founder, CEO, and Chairman
Thank you.
OPERATOR (Moderator)
Your next question from the line of Thanos Mashopoulos with BMO Capital Markets. Thanos, your line is open. Please go ahead.
Thanos Mashopoulos, Analyst at BMO Capital Markets
Hi, good morning, John. With respect to your increasing win rates, and if you look at some larger marquee wins you've had like in Australia, I imagine these are very complex RFPs where there's a lot of criteria that comes with the selection process. But is a lot of the increasing win rate due specifically to some of the new capabilities like Lumi, or are there a lot more ingredients that go into it encompassing the overall strength of the platform and other factors?
John Baker, Founder, CEO, and Chairman
Well, I think, similar to other wins that we've seen in the past, it's many factors that are playing into why they're selecting us. Lumi is certainly a big factor. It may not be in the actual RFP itself, but as you're looking at implementing these technologies today, you want to pick a partner that's going to have the right solution in place for the next 5, 10, 15, 20 years. And so you want to pick somebody that's not just got the right product today, but has the right engineering, the right mindset, the right approach to design, the right approach to AI, that's going to enable you to be successful many years into the future.
And I think we spoke about the University of Ottawa previously, where they did a major renewal over a decade long after doing a similar in-depth review. So it's across all these factors: support, partnership, innovation, roadmap, AI, the learning experience. I think the other big factor that's playing in is the work that we're doing around the content experience. So students are looking for a better educational journey. They don't want really just big blocks of text or big PDF files or big Word documents anymore.
And so the ability for us to take that and transform it into a really engaging, interactive experience is something that's very popular with a lot of our clients today. And we have, again, very compelling differentiation there with Creator+, with H5P, and now with Lumi as an AI agent that's helping them leverage these other technologies. You're getting this beautiful stacking of these technologies together to really have a big impact for these clients.
I know, I wish there was just one thing that's compelling to everybody, but it's actually all these factors that are super compelling for them.
Thanos Mashopoulos, Analyst at BMO Capital Markets
Right, on K-12, recognizing that it's a small portion of the business now, now that you're through this churn, would you expect that segment to still remain a drag on overall corporate growth, or is there an opportunity for that to maybe approach a growth rate more similar to the overall corporate average?
John Baker, Founder, CEO, and Chairman
I think there's an opportunity for it to return to the average. The base that we have is very strong. The impact that we're having with those clients is big. And K-12 is going through a very similar transformation as every other sector that we're working in, in terms of how they have to deliver great educational experiences. And so our technology is perfectly suited for that market. But again, it's a small base. It's much easier to grow on a small base, and we do believe our product is a great fit for that market long term.
So does it get the same attention as the other 90-plus percent of our business? It's proportional. I think it's a fair investment that enables us to keep that base very strong and enables us to potentially return to it not being a drag, but hopefully supporting the growth long term.
Thanos Mashopoulos, Analyst at BMO Capital Markets
Great, I'll pass mine. Thank you.
OPERATOR (Moderator)
Your next question from the line of Brian Peterson with Raymond James. Brian, your line is open. Please go ahead.
Brian Peterson, Analyst at Raymond James
Hey gentlemen, thanks for taking the question. Josh, one for you: just on the K-12 churn side, is there any way to help us understand when that was reflected in ARR over the last few quarters? And I say that not because you guys size it, right, so we can kind of look at the ARR growth rate, but I just want to make sure I'm tracking the sequential change—when that started to impact results maybe a few quarters ago versus now.
Josh Huff, Chief Financial Officer
Yeah, for sure. So Q2 was sort of the final tranche and, as we sort of articulated, the data points in an earlier question were sort of the largest batch. And so we started to see that impact revenue recognition in Q2. And so there would have been a bit of a gradual step-up over the past sort of three quarters where we would have seen an impact on revenue recognition. We still see a bit of that impact in the back half, which is why, as mentioned, implicit in our guidance is a 7% subscription growth profile and not something more reflective of our existing K-12 ARR growth rates just yet.
But that's sort of the timeline and magnitude and impact.
Brian Peterson, Analyst at Raymond James
Okay, thanks, Josh. And John, maybe one for you: can you just remind us—while I understand you may have pretty good market share in North America—as I think about internationally, how much of those systems are still on legacy platforms? And as you think about that pipeline to move to cloud-based solutions, has AI accelerated that growth? I'd love to understand the size of that opportunity and any momentum you're seeing there.
John Baker, Founder, CEO, and Chairman
Thanks, guys. Yeah, that's a great question, Brian. So internationally we've seen, again, about a 15% growth rate for us on ARR, which is fantastic. I think that can continue to maintain or accelerate even, because it's not just a move to cloud. I think, with 80-plus percent still on legacy—I would argue 90-plus percent, because I would lump Canvas into the legacy mix now—I think there is a very compelling opportunity internationally. And international, as you know, is making up a bigger and bigger part of our base.
So as that continues to accelerate, it gives us very good confidence that we can achieve our 10% to 15% next year in terms of overall growth. I want to be clear: it's not just cloud; it's this transition to an AI-first learning platform. In the past we would compete; we would try to be like 3% better or 5% better. I think the combination of our learning services plus Lumi, plus Creator+, plus some of these other technologies that we've brought to bear is now putting us in a position where we can almost be 10x better—not 3% better, but significantly better than what they're using today—in terms of improving educational outcomes and driving down costs. So that, I think, opens up a big replacement cycle globally, because if institutions can save that much money or retain that much revenue, then the cost of our technology becomes almost free. And so we do want to lean into international in a much bigger way. That said, we still see tremendous opportunities for growth in North America. It's just been held back a little with the K-12 churn in the U.S.
Brian Peterson, Analyst at Raymond James
Thanks, John.
OPERATOR (Moderator)
Your next question from the line of Ty Sullivan with RBC Capital Markets. Ty, your line is open. Please go ahead.
Ty Sullivan, Analyst at RBC Capital Markets
Hi, morning guys. Thanks for taking the questions. Just on the light revenue for the quarter, you called out the $0.8 million delayed go-live as well as softer advisory services. Were those the two main contributing factors, or was there anything else at play during the quarter?
Josh Huff, Chief Financial Officer
Yeah, the sort of bridge from a lower subscription growth profile in Q2 versus the norm would be a combination of the K-12 drag, the delayed go-live, and then, relative to initial expectations, the non-USD foreign exchange rates have had more pressure relative to what our expectations were at the start of the year. And so that's taken a chunk out of Q2 as well as full-year expectations on subscription.
Ty Sullivan, Analyst at RBC Capital Markets
Okay, thanks, that's helpful. And just on the guidance for the year—obviously revenue guidance was lowered, but EBITDA guidance was maintained—where specifically do you expect the offsets to come from in the back half of the year? And do you expect more contribution from the gross margin side or the opex side?
Josh Huff, Chief Financial Officer
Yeah, so, you know, a good chunk of the revenue reduction was professional services, which has a lower gross margin profile, so a less impactful flow-through to EBITDA. But the dynamic really that we see on the adjusted EBITDA side is, in the back half of the year you have a higher revenue and gross margin profile flowing across a sort of flat opex profile, and so you see more throughput to EBITDA. But then also the gross margin profile itself is a step higher in the back half of the year than the first half of the year, based upon lapping that database work and also delivering on that work slightly better than our original plans had anticipated.
Ty Sullivan, Analyst at RBC Capital Markets
Okay, great. Thank you. I will pass the line.
OPERATOR (Moderator)
Your next question from the line of Suthan Sukumar with Stifel. Suthan, your line is open. Please go ahead.
UNKNOWN Analyst at Stifel
Hey, good morning, guys. This is SA speaking on behalf of Suthan. For my first question, I wanted to talk about US growth.
UNKNOWN Analyst
It looks like it was down year over year, and I was curious if that was a function of a slipped deal or some lumpiness there. And what are you seeing in the broader demand environment for the U.S.?
John Baker, Founder, CEO, and Chairman
I think the main decline in the U.S. is the U.S. K-12 churn coming out. We're seeing good, you know, similar muted demand in higher education in terms of RFP volume. But our win rate continues to tick up in higher education, seems to be pretty strong actually. In the U.S., it's really just the U.S. K-12 churn and then maybe some lightness in our learning services work that's been done traditionally in the U.S., so those are probably the two main factors.
Overall, the U.S. K-12 ed tech spend is, you know, has trended down for a couple years now. I do think that's normalizing, and so the hope is that we will start to see some new logo adds in the near future, both in the U.S. and other K-12 markets around the world. You know, long term, I think the trend is a replacement cycle for old legacy platforms that are not really AI-enabled, because you can get this, maybe it's a 5x improvement or 10x improvement with the technology and the services that we're kind of providing for these clients to support this learning transformation that they're all going through.
And so the hope is that that's already starting to show up in pipeline — like pipeline continues to grow quarter over quarter over quarter — and so we need to do the work now of translating that into a real replacement cycle in the U.S. market.
UNKNOWN Analyst
Got it. Sounds good. For my second question, I want to touch on AI. Good to see the Lumi ARR milestone. I know that Lumi may not be in RFPs yet, but maybe just a question on how AI overall is taking part in pricing discussions and just how AI has been a factor in that.
John Baker, Founder, CEO, and Chairman
You know, we charge an additional amount for Lumi. So far that price point has not been a barrier for any of the clients that we're engaging with because it comes with this savings. So if, for example, a client is spending 10 million a year on program development, they could now either spend 5 million a year and get the same productivity, or that 10 million goes twice as far. And so there's a huge ROI attached to it that dwarfs the investment that's being made.
And so pricing has not been a major factor there. And I think as the adoption continues to tick up — last year we talked about an 8x increase, the year before, an 8x increase in terms of the adoption, like the utilization of that product — you know, I still think that's going to look like the floor of the hockey stick. There's still going to be massive adoption ahead as the gen tech work comes into gear. So I do remain very bullish on this being a high-impact part of our growth story going forward.
It just hasn't hit RFPs yet. And with clients it shows up in a better learning experience, it shows up in better retention, it shows up in things that they care about today and do measure today. So it's an indirect impact, which is why our win rate continues to go up quarter over quarter over quarter.
UNKNOWN Analyst
Great. And my last question, I want to talk about — just quickly — the international growth. It looks like it decelerated versus the last quarter. I just want to see what the gap was between the ARR growth being 15% in that, and then if I can also tie in just a quick question on capital priorities post the SVB. Thank you.
Josh Huff, Chief Financial Officer
Yeah, thanks. Appreciate the question. Yeah, no, there isn't any deceleration in our international growth profile. We continue to view it as a 15% growth business. It's been doing that the past several years and in line to do that this year. I think what you can see from kind of quarter to quarter is some sort of imperfect fluctuations, mainly on the professional services side or potentially on the FX side as well. But overall, as John mentioned earlier, we see tremendous opportunity internationally and globally, and we're seeing some really good evidence points, even just this past quarter — some really key wins in Asia and in Australia and other parts of the globe. And then your second question, if you don't mind just repeating it, just to make sure I heard correctly.
UNKNOWN Analyst
Yeah, thank you. Just last question on capital priorities post the SVB.
Josh Huff, Chief Financial Officer
Yeah. So for us, it's really been consistent. So we've always looked at organic investment, buybacks, disciplined M&A. That continues to be the case. Obviously, the past 12 months, we've leaned into buybacks more strongly. The last 12 months, we've done about 3 million shares, or 11% of the opening subordinate voting shares. And we've reinstated our NCIB. We plan to make full use of that for the remainder of this year. But we continue to actively review capital allocation as a management team and as a board and would expect to continue to do so for the balance of the year.
UNKNOWN Analyst
Thank you so much, and I'll pass the line.
OPERATOR (Moderator)
We have reached the end of the Q&A session. I will now turn the call back to John Baker for closing remarks.
John Baker, Founder, CEO, and Chairman
Thank you, operator. And thank you, everyone, for joining us on the call today. We're looking forward to updating you following our Q3 results. Have a great day, everybody.
OPERATOR (Moderator)
This concludes today's call. Thank you for attending. You may now disconnect.
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