Subscription Model Rollout

The creator economy is projected to reach approximately $480 billion by 2027, yet mid-tier creators, those with large, engaged audiences but no dedicated team or commerce infrastructure, remain underserved by tools built for either hobbyists or enterprises. Amaze is purpose-built to close that gap, offering an improved Commerce platform built on a proprietary toolkit.

Amaze's subscription-led model is designed to build compounding value across three connected layers. Concierge, Amaze's upcoming subscription offering, is intended to establish the Company's recurring-revenue foundation, combining insights from Amaze's live Brand Analysis and Moments AI tools into personalized recommendations that help each creator understand what makes their brand valuable and prioritize what to do next. Amaze Commerce and the Company's Earn/Affiliate capabilities are designed to extend that value further, giving creators ways to act on those recommendations directly within the platform and, in turn, generate additional commerce and affiliate revenue for Amaze as creator businesses grow.

Since launching, Amaze Commerce has organically attracted more than 30,000 sign-ups and delivered approximately 7,000 Brand Analyses to creators ahead of the rollout of the Concierge subscription program.

Concierge is expected to provide recurring subscription revenue for Amaze, beginning at $9.99 per month, shifting a greater share of the Company's revenue toward a recurring, subscription-based model. As the next-generation Commerce platform continues to roll out and Concierge subscriptions become available, Amaze believes it is positioned to capture the seasonal end-of-year uptick and build toward the revenue run-rate needed to support its 2027 target.

A More Efficient Operating Model

The Company's goal to break even in the first quarter of 2027 is based on the platform's return to revenue growth coupled with the recently announced plan to decrease operating expenses by approximately 40%. These measures are now underway and are primarily driven by a substantial reduction in infrastructure costs as the legacy platform is shut down. Combined with the projected revenue growth, this leaner cost structure underpins the Company's break-even target.

"The next generation of Amaze will be built on a foundation of subscription revenues as creators harness the power of the platform to build their businesses," said Joel Krutz, Interim Chief Executive Officer of Amaze Holdings. "Paired with our cost reduction program, this gives us a clear, disciplined path to break even in early 2027."