Framework agreement underpins phased deployment across Liberty Global operating companies
AI-powered customer interactions will create simpler, faster and more effective customer journeys allowing care teams to focus on more complex tasks

DENVER and LONDON, Sept. 23, 2026 (GLOBE NEWSWIRE) --

Liberty Global today announced a three-year strategic partnership with Sierra, a conversational AI platform that is redefining how businesses interact with their customers, to support the rollout of its technology across Liberty Global operating companies. Liberty Global is accelerating the use of AI across its businesses to make customer interactions easier, more intuitive and more effective.

The framework partnership agreement provides Liberty Global’s businesses with a common approach to deploy AI agents capable of engaging customers in natural language, across chat, voice and text.

By enabling AI agents to handle routine and increasingly complex interactions, the partnership will also allow customer-care teams to focus more of their time on situations requiring human judgement and deep expertise.

Liberty Global will deploy Sierra across its approximately 80m fixed and mobile connections in Europe through a phased programme, with implementation already started and the use cases and channel mix tailored to the requirements of individual markets, brands and customers.