The integration underscores SoundHound’s deepening footprint across India, reinforcing continuous unit expansion across high-volume international markets.

With the Sorento in India, the Kia AI Assistant with Real-Time Generative AI makes its global debut, marking a first for the Sorento lineup and a category first in the market. Combining SoundHound’s proprietary voice AI platform with advanced generative capabilities, the "Hey Kia" wake-up command delivers continuous, multi-turn conversational support engineered to handle even complex requests in real-time:

In-Cabin System Control: Drivers can intuitively adjust climate controls, cabin lighting, windows, and driving modes using natural, conversational speech without relying on rigid, pre-programmed phrasing.
Hands-Free Vehicle Intelligence: Passengers can get instant answers to any question about their vehicle from the digital owner’s manual, and learn about features like hybrid powertrain functions or specialized seating settings.
Dynamic Conversational Search: The system delivers real-time information, localized point-of-interest navigation, news updates, and contextual Q&A tailored for high-accuracy performance in noisy cabin environments.