In today's rapidly evolving and fiercely competitive business landscape, it is crucial for investors and industry analysts to conduct comprehensive company evaluations. In this article, we will undertake an in-depth industry comparison, assessing Airbnb (NASDAQ:ABNB) alongside its primary competitors in the Hotels, Restaurants & Leisure industry. By meticulously examining crucial financial indicators, market positioning, and growth potential, we aim to provide valuable insights to investors and shed light on company's performance within the industry.
Airbnb Background
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 36.64 | 12.13 | 7.43 | 10.57% | $0.93 | $2.98 | 16.54% |
| Royal Caribbean Group | 16.68 | 7.05 | 3.92 | 11.25% | $1.85 | $2.29 | 6.48% |
| Viking Holdings Ltd | 25.98 | 21.49 | 5.02 | 44.1% | $0.76 | $1.0 | 16.49% |
| Carnival Corporation Ltd | 11.04 | 2.38 | 1.26 | 14.14% | $2.98 | $3.81 | 3.46% |
| Expedia Group Inc | 16.52 | 26.07 | 2.12 | 98.38% | $1.32 | $3.91 | 13.97% |
| Hyatt Hotels Corp | 198.69 | 4.59 | 2.14 | 3.37% | $0.33 | $0.39 | 1.16% |
| Norwegian Cruise Line Holdings Ltd | 8.87 | 2.61 | 0.70 | 8.89% | $0.69 | $1.05 | 4.89% |
| Choice Hotels International Inc | 14.49 | 32.39 | 2.91 | 45.84% | $0.13 | $0.22 | 3.36% |
| Hilton Grand Vacations Inc | 19.79 | 2.46 | 0.56 | 1.04% | $0.16 | $0.35 | 7.27% |
| Average | 39.01 | 12.38 | 2.33 | 28.38% | $1.03 | $1.63 | 7.13% |
By closely studying Airbnb, we can observe the following trends:
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At 36.64, the stock's Price to Earnings ratio is 0.94x less than the industry average, suggesting favorable growth potential.
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Considering a Price to Book ratio of 12.13, which is well below the industry average by 0.98x, the stock may be undervalued based on its book value compared to its peers.
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The Price to Sales ratio of 7.43, which is 3.19x the industry average, suggests the stock could potentially be overvalued in relation to its sales performance compared to its peers.
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The Return on Equity (ROE) of 10.57% is 17.81% below the industry average, suggesting potential inefficiency in utilizing equity to generate profits.
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With lower Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $930 Million, which is 0.9x below the industry average, the company may face lower profitability or financial challenges.
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The company has higher gross profit of $2.98 Billion, which indicates 1.83x above the industry average, indicating stronger profitability and higher earnings from its core operations.
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The company is experiencing remarkable revenue growth, with a rate of 16.54%, outperforming the industry average of 7.13%.
Debt To Equity Ratio

The debt-to-equity (D/E) ratio indicates the proportion of debt and equity used by a company to finance its assets and operations.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
When comparing Airbnb with its top 4 peers based on the Debt-to-Equity ratio, the following insights can be observed:
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Airbnb demonstrates a stronger financial position compared to its top 4 peers in the sector.
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With a lower debt-to-equity ratio of 0.32, the company relies less on debt financing and maintains a healthier balance between debt and equity, which can be viewed positively by investors.
Key Takeaways
For Airbnb in the Hotels, Restaurants & Leisure industry, the PE and PB ratios suggest the company is undervalued compared to its peers. However, the high PS ratio indicates a premium valuation based on revenue. In terms of profitability, Airbnb's low ROE and EBITDA suggest lower returns compared to industry peers. The high gross profit and revenue growth indicate strong operational performance and potential for future growth.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
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