Partnership brings Sony’s premium CTV inventory to PubMatic’s unified platform, including exclusive opportunities for performance-focused advertisers

PubMatic (NASDAQ:PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced that Sony Pictures Entertainment (SPE) has selected PubMatic as its preferred programmatic advertising partner for "Live TV on PS5."

PubMatic will serve as Sony’s preferred programmatic advertising platform, working alongside its advertising organization to bring premium inventory to brands and agencies worldwide. Through the partnership, PubMatic will connect Sony’s premium inventory and authenticated audience insights with brands and agencies worldwide. Advertisers will gain differentiated access to highly engaged audiences, including exclusive performance-focused supply and preferred partnership opportunities. They can transact through their existing DSP or activate campaigns directly through PubMatic’s unified platform, creating a more connected path from audience discovery and planning to activation and measurable performance.