← Back to Discover
HF Advisory Group, LLC
Period ended Sep 30, 2026 · Latest filing Oct 9, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $335,787,737
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- ISHARES TR · CORE DIV GRWTH · 46434V621 · shares: $10,687,191
- MICROSOFT CORP · COM · 594918104 · shares: $8,530,810
- ISHARES TR · FALN ANGLS USD · 46435G474 · shares: $8,350,140
- ALPHABET INC · CAP STK CL C · 02079K107 · shares: $7,003,527
- SPDR SERIES TRUST · ST STR R1K LOWV · 78468R804 · shares: $6,917,160
- VERIZON COMMUNICATIONS INC · COM · 92343V104 · shares: $6,816,321
- JPMORGAN CHASE & CO · COM · 46625H100 · shares: $6,337,226
- SPDR SERIES TRUST · ST PORT HIGH ETF · 78468R606 · shares: $6,311,801
- AMAZON COM INC · COM · 023135106 · shares: $6,033,321
- PLAINS GP HLDGS L P · LTD PARTNR INT A · 72651A207 · shares: $5,667,311
Reported holdings
174 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| ISHARES TR | CORE DIV GRWTH | 46434V621 | — | 141,759 shares | $10,687,191 |
| MICROSOFT CORP | COM | 594918104 | — | 16,633 shares | $8,530,810 |
| ISHARES TR | FALN ANGLS USD | 46435G474 | — | 322,026 shares | $8,350,140 |
| ALPHABET INC | CAP STK CL C | 02079K107 | — | 20,554 shares | $7,003,527 |
| SPDR SERIES TRUST | ST STR R1K LOWV | 78468R804 | — | 39,683 shares | $6,917,160 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 | — | 148,601 shares | $6,816,321 |
| JPMORGAN CHASE & CO | COM | 46625H100 | — | 19,156 shares | $6,337,226 |
| SPDR SERIES TRUST | ST PORT HIGH ETF | 78468R606 | — | 279,407 shares | $6,311,801 |
| AMAZON COM INC | COM | 023135106 | — | 24,216 shares | $6,033,321 |
| PLAINS GP HLDGS L P | LTD PARTNR INT A | 72651A207 | — | 218,815 shares | $5,667,311 |
| META PLATFORMS INC | CL A | 30303M102 | — | 7,754 shares | $5,623,687 |
| PEPSICO INC | COM | 713448108 | — | 41,151 shares | $5,214,747 |
| WELLS FARGO & CO | COM | 949746101 | — | 64,296 shares | $5,146,911 |
| TC ENERGY CORP | COM | 87807B107 | — | 88,564 shares | $5,117,273 |
| EXXONMOBIL HOLDINGS CORP | COM SHS | 30233Q108 | — | 30,569 shares | $4,975,094 |
| SHELL PLC | SPON ADS | 780259305 | — | 51,091 shares | $4,856,168 |
| DOUBLELINE ETF TRUST | SHIL CAP U S ETF | 25861R204 | — | 156,526 shares | $4,836,711 |
| SPDR SERIES TRUST | ST STR P500ETF | 78464A854 | — | 53,772 shares | $4,826,545 |
| KENVUE INC | COM | 49177J102 | — | 266,164 shares | $4,700,451 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | — | 9,324 shares | $4,642,577 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | — | 5,779 shares | $4,275,064 |
| SOUTHERN CO | COM | 842587107 | — | 49,363 shares | $4,091,686 |
| VISA INC | COM CL A | 92826C839 | — | 11,339 shares | $4,074,343 |
| VANGUARD WORLD FD | MRNGSTR CAP ETF | 921910873 | — | 13,934 shares | $3,933,596 |
| APPLIED MATLS INC | COM | 038222105 | — | 7,668 shares | $3,921,618 |
| GILEAD SCIENCES INC | COM | 375558103 | — | 25,492 shares | $3,799,682 |
| BOOKING HOLDINGS INC | COM | 09857L108 | — | 23,153 shares | $3,771,759 |
| VODAFONE GROUP PLC | SPONSORED ADR | 92857W308 | — | 233,425 shares | $3,769,819 |
| AT&T INC | COM | 00206R102 | — | 154,318 shares | $3,765,359 |
| RTX CORPORATION | COM | 75513E101 | — | 20,202 shares | $3,750,514 |
| SPDR SERIES TRUST | ST STR CONV ETF | 78464A359 | — | 36,344 shares | $3,677,291 |
| TAIWAN SEMICONDUCTOR MANUFAC | SPONSORED ADS | 874039100 | — | 7,978 shares | $3,639,163 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 | — | 20,899 shares | $3,485,855 |
| KILROY REALTY CORP | COM | 49427F108 | — | 104,605 shares | $3,480,221 |
| CHARLES SCHWAB CORP (THE) | COM | 808513105 | — | 35,531 shares | $3,472,818 |
| PHILIP MORRIS INTL INC | COM | 718172109 | — | 18,154 shares | $3,464,233 |
| NVIDIA CORPORATION | COM | 67066G104 | — | 14,901 shares | $3,403,031 |
| TRUIST FINL CORP | COM | 89832Q109 | — | 72,628 shares | $3,362,708 |
| BRITISH AMERN TOB PLC | SPONSORED ADR | 110448107 | — | 60,282 shares | $3,279,349 |
| APPLE INC | COM | 037833100 | — | 9,569 shares | $3,186,500 |
| PFIZER INC | COM | 717081103 | — | 110,318 shares | $3,146,253 |
| ALTRIA GROUP INC | COM | 02209S103 | — | 45,453 shares | $3,060,857 |
| ANALOG DEVICES INC | COM | 032654105 | — | 7,703 shares | $3,056,192 |
| NISOURCE INC | COM | 65473P105 | — | 77,833 shares | $3,035,480 |
| TEXAS INSTRS INC | COM | 882508104 | — | 10,714 shares | $3,000,876 |
| CONOCOPHILLIPS | COM | 20825C104 | — | 23,590 shares | $2,952,297 |
| GENERAL MILLS INC | COM | 370334104 | — | 87,493 shares | $2,813,756 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 | — | 22,376 shares | $2,812,097 |
| LLOYDS BANKING GROUP PLC | SPONSORED ADR | 539439109 | — | 453,004 shares | $2,550,414 |
| ELI LILLY & CO | COM | 532457108 | — | 2,191 shares | $2,535,835 |
| WISDOMTREE TR | US MIDCAP DIVID | 97717W505 | — | 46,556 shares | $2,511,717 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 | — | 13,434 shares | $2,463,480 |
| HEALTHPEAK PROPERTIES INC | COM | 42250P103 | — | 119,509 shares | $2,386,584 |
| INTERCONTINENTAL EXCHANGE IN | COM | 45866F104 | — | 15,384 shares | $2,338,805 |
| ELEVANCE HEALTH INC FORMERLY | COM | 036752103 | — | 5,923 shares | $2,302,970 |
| BECTON DICKINSON & CO | COM | 075887109 | — | 12,825 shares | $2,295,700 |
| INVESCO EXCHANGE TRADED FD T | S&P500 QUALITY | 46137V241 | — | 26,098 shares | $2,194,319 |
| GENERAL DYNAMICS CORP | COM | 369550108 | — | 6,574 shares | $2,181,453 |
| PACER FDS TR | US CASH COWS 100 | 69374H881 | — | 31,371 shares | $2,094,279 |
| MEDTRONIC PLC | SHS | G5960L103 | — | 23,577 shares | $2,034,403 |
| MARRIOTT INTL INC NEW | CL A | 571903202 | — | 5,679 shares | $2,019,898 |
| IQVIA HLDGS INC | COM | 46266C105 | — | 7,294 shares | $1,960,992 |
| SALESFORCE INC | COM | 79466L302 | — | 8,216 shares | $1,886,079 |
| WISDOMTREE TR | FLOATNG RAT TREA | 97717Y527 | — | 36,144 shares | $1,821,313 |
| SPDR SERIES TRUST | ST STR R1K LOWV | 78468R754 | — | 12,841 shares | $1,783,803 |
| TESLA INC | COM | 88160R101 | — | 5,027 shares | $1,783,630 |
| SPDR SERIES TRUST | ST STR AGGRE ETF | 78464A649 | — | 68,361 shares | $1,665,262 |
| ISHARES TR | RUSEL 2500 ETF | 46435G268 | — | 19,102 shares | $1,633,574 |
| SPDR SERIES TRUST | ST STR SP400VAL | 78464A839 | — | 17,221 shares | $1,524,207 |
| VANGUARD INDEX FDS | MRNGSTR GRWT ETF | 922908736 | — | 16,888 shares | $1,521,740 |
| STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | — | 1,956 shares | $1,491,664 |
| FIDELITY COVINGTON TRUST | MSCI RL EST ETF | 316092857 | — | 54,787 shares | $1,489,107 |
| ISHARES TR | MRGSTR MD CP GRW | 464288307 | — | 15,772 shares | $1,480,823 |
| ORACLE CORP | COM | 68389X105 | — | 10,733 shares | $1,473,665 |
| ISHARES TR | ESG AW MSCI EAFE | 46435G516 | — | 14,071 shares | $1,450,039 |
| WISDOMTREE TR | DYNAMIC INTL EQT | 97717X263 | — | 30,910 shares | $1,410,428 |
| INTERNATIONAL FLAVORS&FRAGRA | COM | 459506101 | — | 16,789 shares | $1,401,514 |
| COMCAST CORP NEW | CL A | 20030N101 | — | 63,944 shares | $1,391,425 |
| UNILEVER PLC | SPON ADR NEW | 904767803 | — | 22,316 shares | $1,355,236 |
| MCKESSON CORP | COM | 58155Q103 | — | 1,577 shares | $1,346,248 |
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 | — | 71,232 shares | $1,321,344 |
| NOVARTIS AG | SPONSORED ADR | 66987V109 | — | 8,897 shares | $1,268,383 |
| OMNICOM GROUP INC | COM | 681919106 | — | 17,154 shares | $1,263,084 |
| ENBRIDGE INC | COM | 29250N105 | — | 27,109 shares | $1,260,306 |
| CARDINAL HEALTH INC | COM | 14149Y108 | — | 5,440 shares | $1,210,322 |
| WISDOMTREE TR | YIELD ENHANCED | 97717Y808 | — | 25,746 shares | $1,193,701 |
| SPDR SERIES TRUST | ST STR R2K LOWV | 78468R887 | — | 7,541 shares | $1,131,296 |
| DISNEY WALT CO | COM | 254687106 | — | 10,739 shares | $1,126,593 |
| JOHNSON & JOHNSON | COM | 478160104 | — | 4,215 shares | $1,115,823 |
| UNITED PARCEL SVCS INC | CL B | 911312106 | — | 11,893 shares | $1,111,226 |
| AON PLC | SHS CL A | G0403H108 | — | 3,951 shares | $1,093,388 |
| PIMCO DYNAMIC INCOME FD | SHS | 72201Y101 | — | 74,937 shares | $1,051,361 |
| AMRIZE LTD | SHS | H2927K103 | — | 27,958 shares | $1,045,359 |
| ISHARES TR | U.S. FINLS ETF | 464287788 | — | 7,971 shares | $1,001,634 |
| JANUS DETROIT STR TR | HENDERSN CAP ETF | 47103U100 | — | 11,457 shares | $984,480 |
| AIRBNB INC | COM CL A | 009066101 | — | 6,034 shares | $969,362 |
| AMGEN INC | COM | 031162100 | — | 2,289 shares | $964,882 |
| VANGUARD INDEX FDS | MRNGSTR MD CP VA | 922908512 | — | 4,865 shares | $951,088 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | — | 1,694 shares | $934,418 |
| ECOLAB INC | COM | 278865100 | — | 3,290 shares | $903,316 |