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Holland Advisory Services, Inc.
Period ended Sep 30, 2026 · Latest filing Oct 26, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $95,611,284
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- ISHARES TR · CORE S&P500 ETF · 464287200 · shares: $22,750,241
- ISHARES TR · CORE S&P MCP ETF · 464287507 · shares: $19,071,596
- ISHARES TR · CORE S&P SCP ETF · 464287804 · shares: $10,605,615
- FIDELITY COVINGTON TRUST · INT VL FCT ETF · 316092717 · shares: $7,079,298
- FIRST TR EXCHNG TRADED FD VI · FT LADD BUFF ETF · 33740F755 · shares: $5,982,011
- VANGUARD INDEX FDS · MRNGSTR TTL STK · 922908769 · shares: $2,826,358
- APPLE INC · COM · 037833100 · shares: $2,141,106
- FIDELITY COVINGTON TRUST · ENH MID COR ETF · 31609A503 · shares: $2,103,069
- MICROSOFT CORP · COM · 594918104 · shares: $1,637,619
- VANECK ETF TRUST · SEMICONDUCTR ETF · 92189F676 · shares: $1,335,994
Reported holdings
50 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| ISHARES TR | CORE S&P500 ETF | 464287200 | — | 29,706 shares | $22,750,241 |
| ISHARES TR | CORE S&P MCP ETF | 464287507 | — | 265,067 shares | $19,071,596 |
| ISHARES TR | CORE S&P SCP ETF | 464287804 | — | 77,960 shares | $10,605,615 |
| FIDELITY COVINGTON TRUST | INT VL FCT ETF | 316092717 | — | 186,053 shares | $7,079,298 |
| FIRST TR EXCHNG TRADED FD VI | FT LADD BUFF ETF | 33740F755 | — | 159,648 shares | $5,982,011 |
| VANGUARD INDEX FDS | MRNGSTR TTL STK | 922908769 | — | 7,552 shares | $2,826,358 |
| APPLE INC | COM | 037833100 | — | 6,429 shares | $2,141,106 |
| FIDELITY COVINGTON TRUST | ENH MID COR ETF | 31609A503 | — | 52,082 shares | $2,103,069 |
| MICROSOFT CORP | COM | 594918104 | — | 3,193 shares | $1,637,619 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | — | 2,194 shares | $1,335,994 |
| PHILIP MORRIS INTL INC | COM | 718172109 | — | 6,714 shares | $1,281,110 |
| DELL TECHNOLOGIES INC | CL C | 24703L202 | — | 2,324 shares | $1,250,051 |
| JPMORGAN CHASE & CO | COM | 46625H100 | — | 3,423 shares | $1,132,593 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 | — | 8,012 shares | $1,103,119 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 | — | 11,005 shares | $1,066,165 |
| CATERPILLAR INC | COM | 149123101 | — | 1,154 shares | $935,674 |
| EXXONMOBIL HOLDINGS CORP | COM SHS | 30233Q108 | — | 4,908 shares | $798,777 |
| WALMART INC | COM | 931142103 | — | 6,765 shares | $702,991 |
| JOHNSON & JOHNSON | COM | 478160104 | — | 2,354 shares | $623,269 |
| VANGUARD INDEX FDS | MRNGSTR VAL ETF | 922908744 | — | 2,811 shares | $607,408 |
| AMGEN INC | COM | 031162100 | — | 1,360 shares | $573,067 |
| PROCTER & GAMBLE CO | COM | 742718109 | — | 3,762 shares | $546,608 |
| MCDONALDS CORP | COM | 580135101 | — | 2,363 shares | $545,604 |
| CHEVRON CORPORATION | COM | 166764100 | — | 2,627 shares | $536,551 |
| ISHARES TR | S&P 500 GRWT ETF | 464287309 | — | 3,759 shares | $534,704 |
| ALTRIA GROUP INC | COM | 02209S103 | — | 7,710 shares | $519,223 |
| MONDELEZ INTL INC | CL A | 609207105 | — | 7,589 shares | $438,774 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 | — | 2,692 shares | $432,692 |
| CISCO SYS INC | COM | 17275R102 | — | 3,769 shares | $405,655 |
| NVIDIA CORPORATION | COM | 67066G104 | — | 1,701 shares | $388,564 |
| BROWN & BROWN INC | COM | 115236101 | — | 6,285 shares | $382,748 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | — | 1,500 shares | $349,965 |
| HUBBELL INC | COM | 443510607 | — | 767 shares | $347,788 |
| MERCK & CO INC | COM | 58933Y105 | — | 2,372 shares | $344,725 |
| SELECT SECTOR SPDR TR | ST STR FINL ETF | 81369Y605 | — | 6,370 shares | $340,158 |
| VANGUARD INDEX FDS | MRNGSTR SML CP V | 922908611 | — | 1,425 shares | $329,163 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 | — | 906 shares | $323,237 |
| TRAVELERS COMPANIES INC | COM | 89417E109 | — | 860 shares | $306,599 |
| VISA INC | COM CL A | 92826C839 | — | 810 shares | $291,057 |
| PINNACLE WEST CAP CORP | COM | 723484101 | — | 2,985 shares | $277,724 |
| DISNEY WALT CO | COM | 254687106 | — | 2,517 shares | $264,072 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | — | 355 shares | $262,928 |
| 3M CO | COM | 88579Y101 | — | 1,551 shares | $254,614 |
| INTEL CORP | COM | 458140100 | — | 2,057 shares | $247,279 |
| BANK OF AMER CORP | COM | 060505104 | — | 4,349 shares | $236,724 |
| ISHARES TR | S&P MC 400VL ETF | 464287705 | — | 1,627 shares | $224,112 |
| ISHARES TR | ISHARES SEMICDTR | 464287523 | — | 390 shares | $221,770 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | — | 1,001 shares | $220,226 |
| STATE STR SPDR DOW JONES IND | UT SER 1 | 78467X109 | — | 431 shares | $219,304 |
| CARNIVAL CORP LTD | COMMON SHARES | G2004J103 | — | 8,622 shares | $211,585 |