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N.E.W. Advisory Services LLC
Period ended Sep 30, 2026 · Latest filing Nov 9, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $1,508,956,238
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- VANGUARD INDEX FDS · TOTAL STK MKT · 922908769 · shares: $288,592,316
- SPDR SER TR · PORTFOLIO S&P500 · 78464A854 · shares: $75,390,190
- ISHARES TR · CORE INTL AGGR · 46435G672 · shares: $66,544,678
- J P MORGAN EXCHANGE TRADED F · ULTRA SHRT ETF · 46641Q837 · shares: $66,419,261
- SPDR SER TR · PRTFLO S&P500 VL · 78464A508 · shares: $58,329,932
- SPDR SER TR · PORTFOLIO AGRGTE · 78464A649 · shares: $54,429,804
- DIMENSIONAL ETF TRUST · WORLD EX US CORE · 25434V880 · shares: $52,979,580
- VANGUARD STAR FDS · VG TL INTL STK F · 921909768 · shares: $48,965,552
- SPDR SER TR · PORTFOLI S&P1500 · 78464A805 · shares: $44,044,599
- VANGUARD BD INDEX FDS · TOTAL BND MRKT · 921937835 · shares: $41,535,120
Reported holdings
986 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | — | 771,142 shares | $288,592,316 |
| SPDR SER TR | PORTFOLIO S&P500 | 78464A854 | — | 839,909 shares | $75,390,190 |
| ISHARES TR | CORE INTL AGGR | 46435G672 | — | 1,352,534 shares | $66,544,678 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 | — | 1,318,627 shares | $66,419,261 |
| SPDR SER TR | PRTFLO S&P500 VL | 78464A508 | — | 954,195 shares | $58,329,932 |
| SPDR SER TR | PORTFOLIO AGRGTE | 78464A649 | — | 2,234,393 shares | $54,429,804 |
| DIMENSIONAL ETF TRUST | WORLD EX US CORE | 25434V880 | — | 1,431,107 shares | $52,979,580 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 | — | 576,337 shares | $48,965,552 |
| SPDR SER TR | PORTFOLI S&P1500 | 78464A805 | — | 478,486 shares | $44,044,599 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 | — | 592,090 shares | $41,535,120 |
| AMERICAN CENTY ETF TR | US LARGE CAP VLU | 025072349 | — | 425,769 shares | $38,506,582 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 | — | 320,443 shares | $37,738,573 |
| VANGUARD ADMIRAL FDS INC | SMLCP 600 VAL | 921932778 | — | 273,088 shares | $30,039,635 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 | — | 592,938 shares | $29,771,401 |
| DIMENSIONAL ETF TRUST | US CORE EQUITY 2 | 25434V708 | — | 599,934 shares | $26,667,046 |
| APPLE INC | COM | 037833100 | — | 73,051 shares | $24,327,512 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | — | 33,048 shares | $23,161,786 |
| VANGUARD INDEX FDS | EXTEND MKT ETF | 922908652 | — | 89,317 shares | $20,688,387 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | — | 39,387 shares | $19,612,954 |
| SPDR INDEX SHS FDS | PORTFOLIO EMG MK | 78463X509 | — | 354,502 shares | $18,349,001 |
| T ROWE PRICE ETF INC | US EQUITY RESEAR | 87283Q503 | — | 341,969 shares | $16,503,446 |
| J P MORGAN EXCHANGE TRADED F | JPMORGAN INTL VL | 46654Q757 | — | 166,712 shares | $15,874,352 |
| PROCTER AND GAMBLE CO | COM | 742718109 | — | 97,410 shares | $14,151,766 |
| VANGUARD INTL EQUITY INDEX F | FTSE SMCAP ETF | 922042718 | — | 90,063 shares | $13,982,273 |
| T ROWE PRICE ETF INC | ULTRA SHRT TRM | 87283Q701 | — | 272,766 shares | $13,520,989 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 | — | 140,123 shares | $12,626,525 |
| ISHARES TR | EAFE VALUE ETF | 464288877 | — | 140,654 shares | $11,131,358 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | — | 305,762 shares | $10,986,035 |
| SPDR SER TR | S&P 600 SMCP VAL | 78464A300 | — | 104,228 shares | $10,646,887 |
| FIRST TR EXCHANGE TRADED FD | RISNG DIVD ACHIV | 33738R506 | — | 124,487 shares | $9,746,100 |
| JPMORGAN CHASE CO | COM | 46625H100 | — | 28,743 shares | $9,509,026 |
| FIRST TR EXCHANGE TRADED FD | RBA INDL ETF | 33738R704 | — | 91,305 shares | $9,426,338 |
| SPDR INDEX SHS FDS | S&P INTL SMLCP | 78463X871 | — | 203,735 shares | $9,284,185 |
| T ROWE PRICE ETF INC | SMALL MID CAP | 87283Q826 | — | 213,093 shares | $8,672,877 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 | — | 21,658 shares | $7,620,367 |
| PUTNAM ETF TRUST | FOCUSED LAR CAP | 746729300 | — | 143,089 shares | $7,529,322 |
| NICOLET BANKSHARES INC | COM | 65406E102 | — | 44,438 shares | $7,244,304 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 | — | 52,676 shares | $6,619,781 |
| AMAZON COM INC | COM | 023135106 | — | 25,964 shares | $6,468,829 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 | — | 29,756 shares | $6,429,781 |
| SPDR INDEX SHS FDS | S&P EMKTSC ETF | 78463X756 | — | 89,207 shares | $6,342,642 |
| DIMENSIONAL ETF TRUST | INTERNATNAL VAL | 25434V807 | — | 107,224 shares | $5,989,521 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 | — | 103,300 shares | $5,807,532 |
| DNP SELECT INCOME FD INC | COM | 23325P104 | — | 554,061 shares | $5,302,363 |
| FIRST TR EXCHANGE TRADED FD | NASDQ CLN EDGE | 33737A108 | — | 29,530 shares | $5,230,134 |
| MICROSOFT CORP | COM | 594918104 | — | 9,374 shares | $4,807,961 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 | — | 25,217 shares | $4,716,840 |
| SPDR SER TR | PORTFOLIO SHORT | 78464A474 | — | 159,222 shares | $4,711,392 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | — | 6,217 shares | $4,598,809 |
| SPDR SER TR | BLOOMBERG INTL | 78464A151 | — | 146,569 shares | $4,379,473 |
| INVESCO TR INVT GRADE MUNS | COM | 46131M106 | — | 504,954 shares | $4,367,853 |
| SPDR SER TR | PRTFLO S&P500 GW | 78464A409 | — | 34,992 shares | $4,306,770 |
| NVIDIA CORPORATION | COM | 67066G104 | — | 18,174 shares | $4,150,493 |
| ISHARES TR | CORE S&P TTL STK | 464287150 | — | 24,553 shares | $4,082,618 |
| FIRST TR EXCHANGE TRADED FD | NASD TECH DIV | 33738R118 | — | 35,720 shares | $4,029,921 |
| WEC ENERGY GROUP INC | COM | 92939U106 | — | 39,752 shares | $4,006,183 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | — | 17,181 shares | $3,778,678 |
| VANGUARD TAX MANAGED FDS | VAN FTSE DEV MKT | 921943858 | — | 52,756 shares | $3,725,107 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | — | 12,707 shares | $3,614,901 |
| PROSHARES TR | S&P 500 DV ARIST | 74348A467 | — | 62,276 shares | $3,369,114 |
| VANGUARD WORLD FD | MEGA GRWTH IND | 921910816 | — | 32,257 shares | $2,988,584 |
| J P MORGAN EXCHANGE TRADED F | U S TECH LEADERS | 46654Q732 | — | 28,294 shares | $2,976,404 |
| VANGUARD WORLD FD | CONSUM STP ETF | 92204A207 | — | 12,329 shares | $2,690,350 |
| VANGUARD WORLD FD | CONSUM DIS ETF | 92204A108 | — | 7,156 shares | $2,609,693 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 | — | 32,221 shares | $2,526,798 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | — | 16,205 shares | $2,514,956 |
| BANK FIRST CORP | COM | 06211J100 | — | 16,654 shares | $2,478,224 |
| J P MORGAN EXCHANGE TRADED F | US QUALTY FCTR | 46641Q761 | — | 33,532 shares | $2,474,692 |
| WELLS FARGO CO NEW | COM | 949746101 | — | 29,895 shares | $2,393,130 |
| WALMART INC | COM | 931142103 | — | 20,269 shares | $2,106,330 |
| ISHARES TR | ISHARES SEMICDTR | 464287523 | — | 3,489 shares | $1,984,019 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | — | 32,696 shares | $1,939,214 |
| SPDR S P 500 ETF TR | TR UNIT | 78462F103 | — | 2,296 shares | $1,750,649 |
| MICRON TECHNOLOGY INC | COM | 595112103 | — | 1,621 shares | $1,726,465 |
| JOHNSON JOHNSON | COM | 478160104 | — | 6,413 shares | $1,697,740 |
| GILEAD SCIENCES INC | COM | 375558103 | — | 11,007 shares | $1,640,533 |
| SCHWAB STRATEGIC TR | FUNDAMENTAL INTL | 808524755 | — | 28,838 shares | $1,550,030 |
| ALPHABET INC | CAP STK CL A | 02079K305 | — | 4,481 shares | $1,541,667 |
| ISHARES SILVER TR | ISHARES | 46428Q109 | — | 27,347 shares | $1,490,689 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST LADDERED | 33740F755 | — | 39,705 shares | $1,487,746 |
| SPDR GOLD TR | GOLD SHS | 78463V107 | — | 3,829 shares | $1,458,066 |
| VANGUARD WORLD FD | HEALTH CAR ETF | 92204A504 | — | 4,585 shares | $1,449,075 |
| MCDONALDS CORP | COM | 580135101 | — | 5,997 shares | $1,384,993 |
| TESLA INC | COM | 88160R101 | — | 3,865 shares | $1,371,241 |
| CHEVRON CORP NEW | COM | 166764100 | — | 6,422 shares | $1,311,443 |
| VANGUARD WORLD FD | INDUSTRIAL ETF | 92204A603 | — | 4,038 shares | $1,294,371 |
| VISA INC | COM CL A | 92826C839 | — | 3,534 shares | $1,269,834 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 | — | 16,335 shares | $1,261,881 |
| REALTY INCOME CORP | COM | 756109104 | — | 22,226 shares | $1,206,869 |
| ELI LILLY CO | COM | 532457108 | — | 1,038 shares | $1,201,236 |
| META PLATFORMS INC | CL A | 30303M102 | — | 1,614 shares | $1,170,119 |
| ISHARES TR | U.S. TECH ETF | 464287721 | — | 4,395 shares | $1,164,356 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | 92206C102 | — | 19,390 shares | $1,116,078 |
| AMERICAN CENTY ETF TR | AVANTIS ALL INT | 025072174 | — | 13,435 shares | $1,115,766 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 | — | 20,748 shares | $1,107,947 |
| CAPITAL GROUP DIVIDEND VALUE | SHS CREATION UNI | 14020W106 | — | 22,541 shares | $1,101,142 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | — | 33,777 shares | $1,098,755 |
| RTX CORPORATION | COM | 75513E101 | — | 5,738 shares | $1,065,228 |
| OSHKOSH CORP | COM | 688239201 | — | 8,042 shares | $1,035,934 |
| FIRST TR EXCHANGE TRADED FD | SMID RISNG ETF | 33741X102 | — | 25,356 shares | $1,028,934 |