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NICOLET ADVISORY SERVICES, LLC
Period ended Dec 31, 2025 · Latest filing Feb 13, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Dec 31, 2025: $1,484,480,144
More quarters will appear as history becomes available.
Top holdings
Top 10 at Dec 31, 2025. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- SPDR SERIES TRUST · STATE STREET SPD · 78464A854 · shares: $295,338,372
- SPDR SERIES TRUST · STATE STREET SPD · 78464A508 · shares: $70,308,741
- SPDR SERIES TRUST · STATE STREET SPD · 78464A409 · shares: $63,356,694
- AMERICAN CENTY ETF TR · AVANTIS EMGMKT · 025072604 · shares: $61,136,329
- APPLE INC · COM · 037833100 · shares: $52,476,083
- ISHARES TR · CORE S&P TTL STK · 464287150 · shares: $46,829,644
- VANGUARD TAX-MANAGED FDS · VAN FTSE DEV MKT · 921943858 · shares: $46,776,482
- VANGUARD MUN BD FDS · TAX EXEMPT BD · 922907746 · shares: $35,153,438
- VANGUARD INDEX FDS · MID CAP ETF · 922908629 · shares: $32,280,792
- BERKSHIRE HATHAWAY INC DEL · CL B NEW · 084670702 · shares: $28,957,268
Reported holdings
421 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| SPDR SERIES TRUST | STATE STREET SPD | 78464A854 | — | 3,610,494 shares | $295,338,372 |
| SPDR SERIES TRUST | STATE STREET SPD | 78464A508 | — | 1,208,677 shares | $70,308,741 |
| SPDR SERIES TRUST | STATE STREET SPD | 78464A409 | — | 585,065 shares | $63,356,694 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 | — | 754,863 shares | $61,136,329 |
| APPLE INC | COM | 037833100 | — | 201,637 shares | $52,476,083 |
| ISHARES TR | CORE S&P TTL STK | 464287150 | — | 307,968 shares | $46,829,644 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | — | 720,525 shares | $46,776,482 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 | — | 695,282 shares | $35,153,438 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 | — | 107,901 shares | $32,280,792 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | — | 58,069 shares | $28,957,268 |
| FIDELITY MERRIMACK STR TR | TOTAL BD ETF | 316188309 | — | 591,999 shares | $27,308,914 |
| MICROSOFT CORP | COM | 594918104 | — | 55,206 shares | $26,343,212 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | — | 37,910 shares | $24,237,654 |
| JPMORGAN CHASE & CO. | COM | 46625H100 | — | 70,008 shares | $22,716,833 |
| NVIDIA CORPORATION | COM | 67066G104 | — | 117,178 shares | $21,670,827 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 | — | 260,374 shares | $19,324,953 |
| VICTORY PORTFOLIOS II | CORE INTERMEDIAT | 92647N527 | — | 389,946 shares | $18,481,498 |
| PROCTER AND GAMBLE CO | COM | 742718109 | — | 124,120 shares | $17,806,258 |
| AMERICAN CENTY ETF TR | REAL ESTATE ETF | 025072356 | — | 388,797 shares | $17,126,503 |
| AMAZON COM INC | COM | 023135106 | — | 64,931 shares | $16,003,544 |
| ALPHABET INC | CAP STK CL A | 02079K305 | — | 47,777 shares | $15,855,353 |
| WEC ENERGY GROUP INC | COM | 92939U106 | — | 138,208 shares | $14,511,797 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | — | 50,012 shares | $13,613,684 |
| ISHARES TR | CORE S&P500 ETF | 464287200 | — | 18,022 shares | $12,583,790 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 | — | 62,921 shares | $12,389,101 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | 92206C102 | — | 194,125 shares | $11,402,895 |
| ALPHABET INC | CAP STK CL C | 02079K107 | — | 33,704 shares | $11,214,181 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 | — | 99,281 shares | $10,677,672 |
| SPDR S&P 500 ETF TR | TR UNIT | 78462F103 | — | 14,510 shares | $10,086,837 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 | — | 77,478 shares | $8,283,979 |
| PRINCIPAL EXCHANGE TRADED FD | ACTIVE HIGH YL | 74255Y102 | — | 433,302 shares | $8,269,580 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 | — | 16,740 shares | $8,244,930 |
| HOME DEPOT INC | COM | 437076102 | — | 21,667 shares | $8,123,978 |
| COCA COLA CO | COM | 191216100 | — | 114,363 shares | $8,062,614 |
| ALPS ETF TR | ALERIAN MLP | 00162Q452 | — | 160,871 shares | $7,787,768 |
| META PLATFORMS INC | CL A | 30303M102 | — | 11,446 shares | $7,348,071 |
| JPMORGAN CHASE FINL CO LLC | CAL LKD 44 | 48133Q309 | — | 211,761 shares | $6,546,611 |
| OSHKOSH CORP | COM | 688239201 | — | 42,601 shares | $6,375,267 |
| WALMART INC | COM | 931142103 | — | 49,948 shares | $5,892,372 |
| BROADCOM INC | COM | 11135F101 | — | 16,047 shares | $5,651,940 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000IDX | 92206C730 | — | 16,135 shares | $5,089,624 |
| SPDR S&P MIDCAP 400 ETF TR | UTSER1 S&PDCRP | 78467Y107 | — | 8,023 shares | $5,073,224 |
| BANK FIRST CORP | COM | 06211J100 | — | 40,765 shares | $5,019,808 |
| PEPSICO INC | COM | 713448108 | — | 35,081 shares | $4,958,981 |
| BOEING CO | COM | 097023105 | — | 20,406 shares | $4,893,563 |
| ABBOTT LABS | COM | 002824100 | — | 36,484 shares | $4,547,309 |
| EXXON MOBIL CORP | COM | 30231G102 | — | 36,660 shares | $4,546,970 |
| TESLA INC | COM | 88160R101 | — | 10,109 shares | $4,538,537 |
| EATON CORP PLC | SHS | G29183103 | — | 13,674 shares | $4,500,243 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 | — | 74,685 shares | $4,474,360 |
| TJX COS INC NEW | COM | 872540109 | — | 27,737 shares | $4,357,527 |
| ELI LILLY & CO | COM | 532457108 | — | 3,917 shares | $4,233,926 |
| COSTCO WHSL CORP NEW | COM | 22160K105 | — | 4,429 shares | $4,177,161 |
| PHILIP MORRIS INTL INC | COM | 718172109 | — | 24,999 shares | $4,128,846 |
| MICRON TECHNOLOGY INC | COM | 595112103 | — | 11,116 shares | $3,844,691 |
| ORACLE CORP | COM | 68389X105 | — | 18,208 shares | $3,726,774 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | — | 6,519 shares | $3,691,579 |
| DIMENSIONAL ETF TRUST | US CORE EQUITY 2 | 25434V708 | — | 89,230 shares | $3,632,572 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | — | 10,470 shares | $3,591,478 |
| CATERPILLAR INC | COM | 149123101 | — | 5,691 shares | $3,584,265 |
| JOHNSON & JOHNSON | COM | 478160104 | — | 16,128 shares | $3,382,461 |
| WELLS FARGO CO NEW | COM | 949746101 | — | 34,538 shares | $3,279,715 |
| CISCO SYS INC | COM | 17275R102 | — | 44,183 shares | $3,269,969 |
| SPDR SERIES TRUST | STATE STREET SPD | 78468R853 | — | 63,476 shares | $3,128,089 |
| RTX CORPORATION | COM | 75513E101 | — | 15,217 shares | $2,949,844 |
| SPDR INDEX SHS FDS | MSCI ACWI EXUS | 78463X848 | — | 73,730 shares | $2,758,239 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 | — | 58,053 shares | $2,679,745 |
| ASSOCIATED BANC CORP | COM | 045487105 | — | 100,421 shares | $2,612,965 |
| MCDONALDS CORP | COM | 580135101 | — | 8,412 shares | $2,580,328 |
| SCHWAB CHARLES CORP | COM | 808513105 | — | 25,183 shares | $2,566,125 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | — | 11,357 shares | $2,562,237 |
| ISHARES TR | S&P 500 GRWT ETF | 464287309 | — | 20,367 shares | $2,547,729 |
| BLACKSTONE INC | COM | 09260D107 | — | 15,985 shares | $2,502,988 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 | — | 5,113 shares | $2,440,195 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 | — | 11,742 shares | $2,438,696 |
| SPDR SERIES TRUST | STATE STREET SPD | 78464A805 | — | 28,587 shares | $2,409,032 |
| ABBVIE INC | COM | 00287Y109 | — | 10,869 shares | $2,391,532 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | — | 7,313 shares | $2,283,014 |
| DISNEY WALT CO | COM | 254687106 | — | 19,320 shares | $2,179,694 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 | — | 15,203 shares | $2,148,669 |
| LAZARD ACTIVE ETF TR | LISTED INFRASTRU | 52110K608 | — | 84,500 shares | $2,117,570 |
| ANALOG DEVICES INC | COM | 032654105 | — | 7,088 shares | $2,082,846 |
| TRAVELERS COMPANIES INC | COM | 89417E109 | — | 7,340 shares | $2,058,928 |
| ISHARES TR | EAFE SML CP ETF | 464288273 | — | 25,347 shares | $2,042,968 |
| VISA INC | COM CL A | 92826C839 | — | 5,611 shares | $1,925,852 |
| CHEVRON CORP NEW | COM | 166764100 | — | 11,738 shares | $1,905,569 |
| BANK AMERICA CORP | COM | 060505104 | — | 34,401 shares | $1,898,585 |
| SALESFORCE INC | COM | 79466L302 | — | 7,237 shares | $1,877,272 |
| GENERAL DYNAMICS CORP | COM | 369550108 | — | 5,107 shares | $1,843,399 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 | — | 5,293 shares | $1,823,544 |
| VANGUARD WORLD FD | MEGA GRWTH IND | 921910816 | — | 4,112 shares | $1,709,006 |
| CITIGROUP INC | COM NEW | 172967424 | — | 14,398 shares | $1,694,687 |
| NEXTERA ENERGY INC | COM | 65339F101 | — | 20,223 shares | $1,640,472 |
| HONEYWELL INTL INC | COM | 438516106 | — | 7,835 shares | $1,634,445 |
| ISHARES TR | S&P 500 VAL ETF | 464287408 | — | 7,520 shares | $1,633,570 |
| NETFLIX INC | COM | 64110L106 | — | 18,144 shares | $1,622,255 |
| GE AEROSPACE | COM NEW | 369604301 | — | 4,998 shares | $1,620,325 |
| ALTRIA GROUP INC | COM | 02209S103 | — | 27,540 shares | $1,612,216 |
| CENCORA INC | COM | 03073E105 | — | 4,659 shares | $1,594,123 |
| CAPITAL ONE FINL CORP | COM | 14040H105 | — | 6,584 shares | $1,535,359 |