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RFG Advisory, LLC
Period ended Sep 30, 2026 · Latest filing Nov 3, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $7,092,685,996
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- EXCHANGE TRADED CONCEPTS TRU · BLUE DY TOTA ETF · 301505384 · shares: $592,223,670
- EXCHANGE TRADED CONCEPTS TRU · BLUE CORE BD ETF · 301505368 · shares: $479,022,876
- EXCHANGE TRADED CONCEPTS TRU · BLUE GL EQUI ETF · 301505376 · shares: $436,530,298
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505426 · shares: $363,177,248
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505418 · shares: $302,260,499
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505392 · shares: $292,036,281
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE SHORT · 301505350 · shares: $167,226,614
- EXCHANGE TRADED CONCEPTS TRU · BLUE LONG TE ETF · 301505343 · shares: $161,009,510
- EXCHANGE TRADED CONCEPTS TRU · BLUE DI INCO ETF · 301505335 · shares: $113,508,581
- APPLE INC · COM · 037833100 · shares: $89,064,966
Reported holdings
1,222 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| CAMBRIA ETF TR | SHSHLD YIELD ETF | 132061201 | — | 9,434 shares | $760,270 |
| FIRST TR EXCHNG TRADED FD VI | VEST US BUFR ETF | 33740U273 | — | 23,370 shares | $759,142 |
| PRICE T ROWE GROUP INC | COM | 74144T108 | — | 7,240 shares | $753,298 |
| DANAHER CORP DEL | COM | 235851102 | — | 3,398 shares | $752,761 |
| AMPHENOL CORP | CL A | 032095101 | — | 8,916 shares | $751,601 |
| BERKSHIRE HATHAWAY INC DEL | CL A | 084670108 | — | 1 shares | $747,005 |
| GOLDMAN SACHS ETF TR | S&P 500 PREMIUM | 38149W622 | — | 13,359 shares | $745,830 |
| KONTOOR BRANDS INC | COM | 50050N103 | — | 11,771 shares | $741,926 |
| BLACKROCK ETF TRUST II | ISHARES AAA CLO | 092528504 | — | 14,292 shares | $741,518 |
| ISHARES TR | TIPS BD ETF | 464287176 | — | 7,126 shares | $741,344 |
| ISHARES TR | S&P MC 400VL ETF | 464287705 | — | 5,366 shares | $739,017 |
| WILLIAMS COS INC | COM | 969457100 | — | 10,860 shares | $738,170 |
| CREDO TECHNOLOGY GROUP HOLDI | ORDINARY SHARES | G25457105 | — | 3,789 shares | $738,059 |
| ISHARES TR | S&P 100 ETF | 464287101 | — | 1,920 shares | $733,782 |
| AMERICAN TOWER CORP | COM | 03027X100 | — | 4,472 shares | $732,043 |
| L3HARRIS TECHNOLOGIES INC | COM | 502431109 | — | 3,091 shares | $731,835 |
| ISHARES TR | S&P MC 400GR ETF | 464287606 | — | 6,652 shares | $729,165 |
| SPDR SERIES TRUST | ST INTL BBG ETF | 78464A516 | — | 34,350 shares | $727,540 |
| PROTAGONIST THERAPEUTICS INC | COM | 74366E102 | — | 5,143 shares | $724,597 |
| VANGUARD WORLD FD | INDUSTRIAL ETF | 92204A603 | — | 2,260 shares | $724,211 |
| VANGUARD BD INDEX FDS | VANGUARD ULTRA | 92203C303 | — | 14,598 shares | $723,346 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 | — | 5,244 shares | $722,027 |
| NOVARTIS AG | SPONSORED ADR | 66987V109 | — | 5,033 shares | $717,616 |
| FIRST TR EXCHANGE-TRADED FD | FT VEST DJIA | 33738D846 | — | 34,193 shares | $717,373 |
| ISHARES TR | MBS ETF | 464288588 | — | 7,996 shares | $716,641 |
| VANGUARD WORLD FD | CONSUM DIS ETF | 92204A108 | — | 1,961 shares | $715,287 |
| J P MORGAN EXCHANGE TRADED F | ACTIVE BOND ETF | 46654Q716 | — | 13,922 shares | $711,707 |
| VANGUARD WHITEHALL FDS | EM MK GOV BD ETF | 921946885 | — | 11,215 shares | $707,979 |
| ATI INC | COM | 01741R102 | — | 3,736 shares | $707,598 |
| TOWER SEMICONDUCTOR LTD | SHS NEW | M87915274 | — | 3,097 shares | $704,351 |
| GENERAL DYNAMICS CORP | COM | 369550108 | — | 2,114 shares | $701,393 |
| SEMPRA | COM | 816851109 | — | 8,986 shares | $700,546 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F714 | — | 13,966 shares | $699,278 |
| JABIL INC | COM | 466313103 | — | 2,432 shares | $697,648 |
| MONSTER BEVERAGE CORP NEW | COM | 61174X109 | — | 16,649 shares | $692,931 |
| METLIFE INC | COM | 59156R108 | — | 7,332 shares | $690,362 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 | — | 1,926 shares | $687,390 |
| VANGUARD ADMIRAL FDS INC | 500 VAL IDX FD | 921932703 | — | 3,096 shares | $682,128 |
| FIRST TR EXCHANGE-TRADED FD | UTILITIES ALPH | 33734X184 | — | 15,508 shares | $681,094 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F615 | — | 14,891 shares | $680,817 |
| ISHARES TR | CORE HIGH DV ETF | 46429B663 | — | 24,225 shares | $677,319 |
| SCHWAB STRATEGIC TR | US REIT ETF | 808524847 | — | 30,683 shares | $676,250 |
| MONOLITHIC PWR SYS INC | COM | 609839105 | — | 501 shares | $675,402 |
| CHUBB LIMITED | COM | H1467J104 | — | 2,073 shares | $674,251 |
| GALLAGHER ARTHUR J & CO | COM | 363576109 | — | 2,928 shares | $667,988 |
| NATIONAL ENERGY SERVICES REU | SHS | G6375R107 | — | 26,141 shares | $665,811 |
| ISHARES TR | 0-5YR HI YL CP | 46434V407 | — | 16,117 shares | $664,808 |
| CELSIUS HLDGS INC | COM NEW | 15118V207 | — | 23,976 shares | $655,744 |
| NUSCALE PWR CORP | CL A COM | 67079K100 | — | 82,936 shares | $655,194 |
| FIRST TR EXCHNG TRADED FD VI | LOW DUR STRTGC | 33740F870 | — | 35,415 shares | $652,341 |
| ISHARES TR | CORE LT USDB ETF | 464289479 | — | 14,440 shares | $647,634 |
| VANGUARD WORLD FD | UTILITIES ETF | 92204A876 | — | 3,769 shares | $644,567 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S. | 33740U406 | — | 13,175 shares | $640,185 |
| HAFNIA LTD | SHS | Y2990R101 | — | 64,188 shares | $638,029 |
| AXON ENTERPRISE INC | COM | 05464C101 | — | 1,510 shares | $637,924 |
| INVESCO EXCH TRADED FD TR II | S&P500 LOW VOL | 46138E354 | — | 9,008 shares | $635,184 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US | 33740F771 | — | 12,243 shares | $631,861 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F839 | — | 11,987 shares | $631,626 |
| CVS HEALTH CORP | COM | 126650100 | — | 7,365 shares | $631,077 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST UQ EQT | 33740F672 | — | 13,132 shares | $630,930 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F698 | — | 12,277 shares | $628,460 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F680 | — | 12,858 shares | $628,370 |
| SAP SE | SPON ADR | 803054204 | — | 3,010 shares | $627,438 |
| PIMCO DYNAMIC INCOME OPRNTS | COM BEN SHS | 69355M107 | — | 52,833 shares | $626,599 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US | 33740F631 | — | 13,425 shares | $626,545 |
| CANADIAN PACIFIC KANSAS CITY | COM | 13646K108 | — | 7,355 shares | $625,890 |
| FIDELITY COVINGTON TRUST | SML MID MLTFCT | 316092527 | — | 12,698 shares | $624,362 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F730 | — | 12,998 shares | $623,281 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S. | 33740F854 | — | 13,105 shares | $623,140 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST NAS | 33740F649 | — | 16,851 shares | $621,820 |
| QUAKER INVT TR | AFFORDABLE HOUS | 74741A106 | — | 38,045 shares | $619,373 |
| BRIGHTSPRING HEALTH SVCS INC | COM | 10950A106 | — | 10,897 shares | $618,405 |
| VERISK ANALYTICS INC | COM | 92345Y106 | — | 3,682 shares | $618,058 |
| CAPITAL GROUP INTL FOCUS EQT | SHS CREAT UNIT | 14019W109 | — | 18,003 shares | $617,310 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S. | 33740U802 | — | 14,718 shares | $614,477 |
| INNOVATOR ETFS TRUST | LADDERED ALC BFR | 45783Y756 | — | 15,203 shares | $612,419 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | 92206C870 | — | 7,773 shares | $608,717 |
| WISDOMTREE TR | EM EX ST-OWNED | 97717X578 | — | 12,945 shares | $606,488 |
| NIKE INC | CL B | 654106103 | — | 17,119 shares | $606,004 |
| ISHARES TR | ESG AWR MSCI USA | 46436E221 | — | 16,685 shares | $604,996 |
| PUTNAM ETF TRUST | BDC INCOME ETF | 746729508 | — | 22,445 shares | $604,209 |
| NICE LTD | SPONSORED ADR | 653656108 | — | 5,416 shares | $602,638 |
| CHENIERE ENERGY INC | COM NEW | 16411R208 | — | 2,240 shares | $602,609 |
| XCEL ENERGY INC | COM | 98389B100 | — | 8,535 shares | $601,537 |
| ENERGY VAULT HOLDINGS INC | COM | 29280W109 | — | 151,311 shares | $600,704 |
| T ROWE PRICE EXCHANGE-TRADED | CAP APPRECIATION | 87283Q867 | — | 14,182 shares | $599,473 |
| GAP INC | COM | 364760108 | — | 26,232 shares | $599,146 |
| FIRST TR EXCHANGE-TRADED FD | LNG DUR OPRTUN | 33738D606 | — | 30,525 shares | $597,986 |
| ISHARES TR | ESG EAFE ETF | 46436E759 | — | 7,050 shares | $596,787 |
| NEBIUS GROUP N.V. | SHS CLASS A | N97284108 | — | 2,523 shares | $595,070 |
| ISHARES TR | MSCI USA MIN ETF | 46429B697 | — | 6,056 shares | $590,085 |
| FIRST TR EXCH TRD ALPHDX FD | EMERG MKT ALPH | 33737J182 | — | 18,066 shares | $581,904 |
| INVESCO CURRENCYSHARES SWISS | SWISS FRANC | 46138R108 | — | 5,520 shares | $581,753 |
| TJX COS INC NEW | COM | 872540109 | — | 4,385 shares | $580,134 |
| UNIVERSAL HLTH SVCS INC | CL B | 913903100 | — | 3,316 shares | $577,880 |
| AB ACTIVE ETFS INC | TAX AWARE SHRT | 00039J202 | — | 23,414 shares | $575,519 |
| FIRST TR EXCHANGE-TRADED ALP | COM SHS | 33735K108 | — | 3,239 shares | $574,581 |
| TIDAL TRUST III | VISTASHARES TRGT | 45259A514 | — | 32,825 shares | $574,101 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C540 | — | 12,174 shares | $573,547 |
| FIRST TR EXCH TRADED FD III | INSTL PFD SECS | 33739P855 | — | 31,046 shares | $572,497 |