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Sterling Investment Counsel, LLC
Period ended Sep 30, 2026 · Latest filing Oct 19, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $436,874,313
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- ISHARES TR · S&P 500 GRWT ETF · 464287309 · shares: $40,000,331
- INVESCO EXCH TRADED FD TR II · NASDAQ 100 ETF · 46138G649 · shares: $36,310,266
- J P MORGAN EXCHANGE TRADED F · EQUITY PREMIUM · 46641Q332 · shares: $32,727,416
- CAPITAL GROUP INTL FOCUS EQT · SHS CREAT UNIT · 14019W109 · shares: $29,868,669
- APPLE INC · COM · 037833100 · shares: $19,503,241
- ISHARES TR · CORE S&P MCP ETF · 464287507 · shares: $14,810,133
- NVIDIA CORPORATION · COM · 67066G104 · shares: $11,536,524
- ALPHABET INC · CAP STK CL A · 02079K305 · shares: $11,270,587
- MICROSOFT CORP · COM · 594918104 · shares: $9,681,009
- FIDELITY COVINGTON TRUST · MSCI INFO TECH I · 316092808 · shares: $9,675,520
Reported holdings
194 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| ISHARES TR | S&P 500 GRWT ETF | 464287309 | — | 281,178 shares | $40,000,331 |
| INVESCO EXCH TRADED FD TR II | NASDAQ 100 ETF | 46138G649 | — | 119,191 shares | $36,310,266 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 | — | 582,131 shares | $32,727,416 |
| CAPITAL GROUP INTL FOCUS EQT | SHS CREAT UNIT | 14019W109 | — | 871,061 shares | $29,868,669 |
| APPLE INC | COM | 037833100 | — | 58,565 shares | $19,503,241 |
| ISHARES TR | CORE S&P MCP ETF | 464287507 | — | 205,839 shares | $14,810,133 |
| NVIDIA CORPORATION | COM | 67066G104 | — | 50,515 shares | $11,536,524 |
| ALPHABET INC | CAP STK CL A | 02079K305 | — | 32,756 shares | $11,270,587 |
| MICROSOFT CORP | COM | 594918104 | — | 18,875 shares | $9,681,009 |
| FIDELITY COVINGTON TRUST | MSCI INFO TECH I | 316092808 | — | 32,245 shares | $9,675,520 |
| ISHARES TR | CORE S&P SCP ETF | 464287804 | — | 69,910 shares | $9,510,579 |
| J P MORGAN EXCHANGE TRADED F | NEW YORK TAX FRE | 46654Q476 | — | 201,556 shares | $9,496,980 |
| ISHARES TR | CORE S&P500 ETF | 464287200 | — | 11,585 shares | $8,872,020 |
| ISHARES INC | MSCI EMRG CHN | 46434G764 | — | 87,172 shares | $8,637,028 |
| AMAZON COM INC | COM | 023135106 | — | 31,424 shares | $7,829,278 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 | — | 66,138 shares | $6,686,552 |
| META PLATFORMS INC | CL A | 30303M102 | — | 7,643 shares | $5,542,772 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | — | 11,017 shares | $5,485,992 |
| JPMORGAN CHASE & CO | COM | 46625H100 | — | 14,485 shares | $4,792,059 |
| VISA INC | COM CL A | 92826C839 | — | 11,072 shares | $3,978,502 |
| PALO ALTO NETWORKS INC | COM | 697435105 | — | 9,914 shares | $3,938,932 |
| WALMART INC | COM | 931142103 | — | 35,988 shares | $3,739,855 |
| COCA COLA CO | COM | 191216100 | — | 40,553 shares | $3,490,814 |
| STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | — | 4,150 shares | $3,165,181 |
| BROADCOM INC | COM | 11135F101 | — | 8,792 shares | $3,087,758 |
| GE VERNOVA INC | COM | 36828A101 | — | 3,055 shares | $2,903,785 |
| SERVICENOW INC | COM | 81762P102 | — | 21,361 shares | $2,862,588 |
| ELI LILLY & CO | COM | 532457108 | — | 2,320 shares | $2,684,419 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 | — | 21,357 shares | $2,675,130 |
| ALPHABET INC | CAP STK CL C | 02079K107 | — | 7,630 shares | $2,599,846 |
| ISHARES TR | CORE MSCI TOTAL | 46432F834 | — | 26,101 shares | $2,479,340 |
| ABBVIE INC | COM | 00287Y109 | — | 9,319 shares | $2,437,759 |
| ISHARES TR | S&P 500 VAL ETF | 464287408 | — | 10,003 shares | $2,283,560 |
| ISHARES TR | CORE DIV GRWTH | 46434V621 | — | 30,133 shares | $2,271,721 |
| ISHARES TR | CORE S&P US GWT | 464287671 | — | 11,686 shares | $2,264,243 |
| EATON CORP PLC | SHS | G29183103 | — | 5,261 shares | $2,260,863 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 | — | 3,147 shares | $2,124,384 |
| CITIZENS FINL GROUP INC | COM | 174610105 | — | 33,256 shares | $2,120,403 |
| AMPHENOL CORP | CL A | 032095101 | — | 24,950 shares | $2,103,285 |
| ANALOG DEVICES INC | COM | 032654105 | — | 5,297 shares | $2,101,373 |
| ISHARES TR | NEW YORK MUN ETF | 464288323 | — | 40,839 shares | $2,063,186 |
| SELECT SECTOR SPDR TR | ST STR ENERG ETF | 81369Y506 | — | 31,841 shares | $1,958,205 |
| MERCK & CO INC | COM | 58933Y105 | — | 13,255 shares | $1,926,146 |
| ARK ETF TR | NEXT GEN TECH | 00214Q401 | — | 11,604 shares | $1,858,265 |
| CITIGROUP INC | COM NEW | 172967424 | — | 13,944 shares | $1,805,515 |
| MICRON TECHNOLOGY INC | COM | 595112103 | — | 1,645 shares | $1,752,367 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | — | 2,336 shares | $1,728,113 |
| HOME DEPOT INC | COM | 437076102 | — | 5,811 shares | $1,653,304 |
| GLOBAL X FDS | RBTCS ARTFL INTE | 37954Y715 | — | 46,521 shares | $1,638,935 |
| AMERICAN ELEC PWR CO INC | COM | 025537101 | — | 13,515 shares | $1,603,418 |
| ISHARES INC | MSCI EURZONE ETF | 464286608 | — | 23,220 shares | $1,563,406 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | — | 2,193 shares | $1,536,986 |
| ISHARES TR | 0-5YR HI YL CP | 46434V407 | — | 36,490 shares | $1,505,214 |
| UBER TECHNOLOGIES INC | COM | 90353T100 | — | 21,684 shares | $1,485,571 |
| SEAGATE TECHNOLOGY HLDNGS PL | ORD SHS | G7997R103 | — | 1,582 shares | $1,459,142 |
| COSTCO WHOLESALE CORPORATION | COM | 22160K105 | — | 1,580 shares | $1,437,997 |
| MCDONALDS CORP | COM | 580135101 | — | 5,867 shares | $1,355,036 |
| SELECT SECTOR SPDR TR | ST STR MATER ETF | 81369Y100 | — | 27,534 shares | $1,340,906 |
| PARKER-HANNIFIN CORP | COM | 701094104 | — | 1,395 shares | $1,332,811 |
| GILEAD SCIENCES INC | COM | 375558103 | — | 8,792 shares | $1,310,465 |
| CARDINAL HEALTH INC | COM | 14149Y108 | — | 5,704 shares | $1,269,075 |
| BLACKROCK INC | COM | 09290D101 | — | 1,197 shares | $1,266,772 |
| GLOBAL X FDS | CYBRSCURTY ETF | 37954Y384 | — | 27,251 shares | $1,258,451 |
| DEERE & CO | COM | 244199105 | — | 1,657 shares | $1,112,450 |
| FIDELITY COMWLTH TR | NASDAQ COMPSIT | 315912808 | — | 10,462 shares | $1,107,337 |
| JOHNSON & JOHNSON | COM | 478160104 | — | 4,175 shares | $1,105,171 |
| ISHARES TR | EXPANDED TECH | 464287515 | — | 10,107 shares | $1,076,193 |
| SPDR SERIES TRUST | ST STR P400MID | 78464A847 | — | 16,750 shares | $1,055,928 |
| IQVIA HLDGS INC | COM | 46266C105 | — | 3,847 shares | $1,034,266 |
| APPLIED MATLS INC | COM | 038222105 | — | 1,964 shares | $1,004,281 |
| ISHARES TR | U S EQUITY FACTR | 46434V282 | — | 12,381 shares | $963,861 |
| EQUINIX INC | COM | 29444U700 | — | 929 shares | $939,758 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | — | 1,668 shares | $919,853 |
| GUIDEWIRE SOFTWARE INC | COM | 40171V100 | — | 6,444 shares | $918,786 |
| M & T BK CORP | COM | 55261F104 | — | 4,205 shares | $914,933 |
| CORNING INC | COM | 219350105 | — | 5,796 shares | $891,153 |
| VANECK ETF TRUST | URANI NUCLE ETF | 92189F601 | — | 8,441 shares | $873,306 |
| ISHARES TR | RUS MID CAP ETF | 464287499 | — | 8,005 shares | $854,215 |
| VANGUARD INDEX FDS | MRNGSTR MD CP GR | 922908538 | — | 2,901 shares | $847,385 |
| TESLA INC | COM | 88160R101 | — | 2,383 shares | $845,510 |
| MERCADOLIBRE INC | COM | 58733R102 | — | 485 shares | $838,337 |
| ISHARES INC | MSCI JAPAN ETF | 46434G822 | — | 8,484 shares | $826,852 |
| CHARLES SCHWAB CORP (THE) | COM | 808513105 | — | 8,412 shares | $822,173 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 | — | 6,476 shares | $813,839 |
| VANGUARD ADMIRAL FDS INC | 500 GRTH IDX F | 921932505 | — | 9,218 shares | $787,930 |
| CROWDSTRIKE HLDGS INC | CL A | 22788C105 | — | 2,916 shares | $772,011 |
| STRYKER CORPORATION | COM | 863667101 | — | 2,748 shares | $756,772 |
| EXXONMOBIL HOLDINGS CORP | COM SHS | 30233Q108 | — | 4,604 shares | $749,276 |
| BERKSHIRE HATHAWAY INC DEL | CL A | 084670108 | — | 1 shares | $747,005 |
| STATE STR SPDR DOW JONES IND | UT SER 1 | 78467X109 | — | 1,460 shares | $742,483 |
| MARATHON PETE CORP | COM | 56585A102 | — | 1,665 shares | $658,374 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 | — | 12,399 shares | $624,538 |
| PHILIP MORRIS INTL INC | COM | 718172109 | — | 3,225 shares | $615,395 |
| CINTAS CORP | COM | 172908105 | — | 3,116 shares | $607,807 |
| VANGUARD WORLD FD | MRNGSTR MEGA CAP | 921910816 | — | 6,558 shares | $607,600 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 | — | 2,079 shares | $577,733 |
| CATERPILLAR INC | COM | 149123101 | — | 696 shares | $563,972 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 | — | 914 shares | $559,148 |
| CHEVRON CORPORATION | COM | 166764100 | — | 2,738 shares | $559,127 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | — | 3,515 shares | $545,589 |