High Roller Technologies, Inc. ("High Roller" or the "Company") (NYSE:ROLR) today announced the launch of ROLR's free-to-trade prediction platform and the $25 Million ROLR Challenge ahead of its official prediction markets product launch, with an eight-week, skill-based competition paying cash rewards each week and culminating in a chance to win a $25 million grand prize.

ROLR's $25 Million Free-To-Trade Challenge kicks off as prediction markets move into the cultural mainstream, and as one of the busiest summers of global sport gives traders a deep slate of real-world outcomes to engage with, including the World Cup. In this challenge, traders climb a weekly leaderboard based on the accuracy of their predictions, with top ranked traders each week earning cash prizes and qualifying for a chance at the coveted grand prize.